Microsoft Launches New Holiday Ad Comparing Surface Pro 3 to MacBook Air

Microsoft yesterday launched the latest in its series of ads comparing the Surface Pro 3 to Apple's MacBook Air. The new ad, entitled "Winter Wonderland", compares and contrasts the two machines to the jingle of the Christmas melody.


The ad's predominant assessment of the Surface Pro 3 is how powerful the device is in comparison to the MacBook Air, offering similar performance while also supporting pen input. Microsoft also highlights the use of the Surface Pro 3's kickstand and touch screen as major advantages over the MacBook line, as the Microsoft user in the ad goes about using the Surface to design a Christmas-themed coffee mug. Finally, the ad highlights the Surface Pro 3's ability to detach from its magnetic keyboard for easy travel and its robust array of ancillary ports, such as its USB port. "I think I like your Surface Pro 3," the MacBook Air user states at the ad's end. "No seriously, where can I get one?"

Since the Surface Pro 3 was announced this past May, Microsoft has released several ads comparing the device to Apple's line of MacBooks. Back in August, the company released a series of ads sizing up the MacBook Air with the Surface Pro 3 for the first time, most likely for the then-impending back-to-school rush. Microsoft has also pitted the MacBook Air against Lenovo's Yoga 3 Pro in another ad released earlier this month.

All of the ads unsurprisingly position the Microsoft product as offering more versatility and a wider array of functionality compared to the MacBook Air. None of this is new, of course, as Apple and its products have long been popular targets in ads from a number of competitors including Microsoft, which has in the past compared its Cortana virtual assistant to Siri and the Surface RT to the iPad.

Related Roundup: MacBook Air
Buyer's Guide: MacBook Air (Caution)
Related Forum: MacBook Air

Top Rated Comments

awer25 Avatar
91 months ago
The one thing that no one seems to get is that OSX is the reason I use Apple products. I don't care if it flips backwards.
Score: 66 Votes (Like | Disagree)
decimortis Avatar
91 months ago
Screw my MacBook Air and all my programs running on it, this baby's got a USB!

D.
Score: 59 Votes (Like | Disagree)
Waxhead138 Avatar
91 months ago
I know the OS is the key differentiator here, but it's hard to ignore the versatility of the Surface.

Prior superiority won't be enough to keep Apple on top forever. We need some new ideas.
Score: 50 Votes (Like | Disagree)
creanium Avatar
91 months ago
Why does MacRumors always feel the need to give free advertising to Apple competitors?
Score: 28 Votes (Like | Disagree)
TMRJIJ Avatar
91 months ago
I DONT CARE! Seriously, this is a Apple-centered rumors site. Why do they need to advertise Microsoft's Surface ?
Score: 27 Votes (Like | Disagree)
Spock Avatar
91 months ago
Microsoft does fail to mention that the keyboard and the pen are both add on, to bring it up to comparable specs to the 11 inch MacBook air is $1178 while the MacBook air starts at $899 So, I could get a MacBook air and a new iPad mini for the price of the advertised Surface Pro.
Score: 25 Votes (Like | Disagree)

Related Stories

youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
General Spotify Feature

Spotify Partners With Delta to Provide Free In-Flight Music and Podcasts Service

Thursday September 2, 2021 12:59 am PDT by
Spotify has announced a new partnership with Delta that will see the streaming service take over the "audio" section of Delta's in-flight seatback entertainment, making select playlists and podcasts freely available to all passengers. You are now free to roam about the cabin—and get the music and podcasts you love at 30,000 feet. Beginning today, we're taking off in a new partnership with...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...