Microsoft Launches New Holiday Ad Comparing Surface Pro 3 to MacBook Air
Microsoft yesterday launched the latest in its series of ads comparing the Surface Pro 3 to Apple's MacBook Air. The new ad, entitled "Winter Wonderland", compares and contrasts the two machines to the jingle of the Christmas melody.
The ad's predominant assessment of the Surface Pro 3 is how powerful the device is in comparison to the MacBook Air, offering similar performance while also supporting pen input. Microsoft also highlights the use of the Surface Pro 3's kickstand and touch screen as major advantages over the MacBook line, as the Microsoft user in the ad goes about using the Surface to design a Christmas-themed coffee mug. Finally, the ad highlights the Surface Pro 3's ability to detach from its magnetic keyboard for easy travel and its robust array of ancillary ports, such as its USB port. "I think I like your Surface Pro 3," the MacBook Air user states at the ad's end. "No seriously, where can I get one?"
Since the Surface Pro 3 was announced this past May, Microsoft has released several ads comparing the device to Apple's line of MacBooks. Back in August, the company released a series of ads sizing up the MacBook Air with the Surface Pro 3 for the first time, most likely for the then-impending back-to-school rush. Microsoft has also pitted the MacBook Air against Lenovo's Yoga 3 Pro in another ad released earlier this month.
All of the ads unsurprisingly position the Microsoft product as offering more versatility and a wider array of functionality compared to the MacBook Air. None of this is new, of course, as Apple and its products have long been popular targets in ads from a number of competitors including Microsoft, which has in the past compared its Cortana virtual assistant to Siri and the Surface RT to the iPad.
Popular Stories
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors.
Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow.
MacRumors...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
During its WWDC 2025 keynote, Apple said that 13...
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model.
Subscribe to the MacRumors YouTube channel for more videos.
Heal...
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo.
In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk.
The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services.
Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year.
If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history.
The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...
