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Microsoft Launches New Ad Comparing MacBook Air to Lenovo's Convertible Yoga 3 Pro Laptop
Microsoft first highlights the thickness of both devices, showing that the MacBook Air is 17mm thick while the Yoga 3 Pro measures in at 13mm thick. Next, both laptops are shown in a "tablet" and "tent" position, showcasing the Yoga 3 Pro's ability to fold back while the MacBook Air is unable to do the same. Microsoft finally highlights the Yoga 3 Pro's touchscreen, which is then shown as a non-feature on the MacBook Air.
The new ad comes after Microsoft launched a new round of Surface Pro 3 ads targeting the MacBook Air in August, which showed off the tablet's versatility and power when compared to Apple's laptop. Microsoft has also released a number of ads comparing its "Cortana" virtual assistant on its Windows Phone platform to Apple's Siri virtual assistant on iOS, showing off the former's ability to integrate with a number of apps and perform contextually-aware tasks.