Microsoft today launched a new ad targeting the MacBook Air and comparing the notebook to Lenovo's Yoga 3 Pro convertible laptop. The latest spot, which is titled "Let's Dance", features both laptops side-by-side and highlights the differences between the form and functionality of both.
Microsoft first highlights the thickness of both devices, showing that the MacBook Air is 17mm thick while the Yoga 3 Pro measures in at 13mm thick. Next, both laptops are shown in a "tablet" and "tent" position, showcasing the Yoga 3 Pro's ability to fold back while the MacBook Air is unable to do the same. Microsoft finally highlights the Yoga 3 Pro's touchscreen, which is then shown as a non-feature on the MacBook Air.
The new ad comes after Microsoft launched a new round of Surface Pro 3 ads targeting the MacBook Air in August, which showed off the tablet's versatility and power when compared to Apple's laptop. Microsoft has also released a number of ads comparing its "Cortana" virtual assistant on its Windows Phone platform to Apple's Siri virtual assistant on iOS, showing off the former's ability to integrate with a number of apps and perform contextually-aware tasks.
Top Rated Comments
(View all)This ad should only push Apple to do better. :apple:
(edit, added "just" for clarification)
http://www.extremetech.com/computing/192893-the-first-core-m-laptop-paints-a-depressing-mediocre-picture-for-intels-broadwell (http://www.extremetech.com/computing/192893-the-first-core-m-laptop-paints-a-depressing-mediocre-picture-for-intels-broadwell)
Those who cant compete and are taken to the cleaners are the ones who indulges in such practice of mocking and comparing as deep down they know that ...they just cant compete..
Apple too has done it in the past.
Those who cant compete and are taken to the cleaners are the ones who indulges in such practice of mocking and comparing as deep down they know that ...they just cant compete..
They just do what Apple used to do ;-)