Microsoft Launches New Ad Comparing MacBook Air to Lenovo's Convertible Yoga 3 Pro Laptop

Microsoft today launched a new ad targeting the MacBook Air and comparing the notebook to Lenovo's Yoga 3 Pro convertible laptop. The latest spot, which is titled "Let's Dance", features both laptops side-by-side and highlights the differences between the form and functionality of both.


Microsoft first highlights the thickness of both devices, showing that the MacBook Air is 17mm thick while the Yoga 3 Pro measures in at 13mm thick. Next, both laptops are shown in a "tablet" and "tent" position, showcasing the Yoga 3 Pro's ability to fold back while the MacBook Air is unable to do the same. Microsoft finally highlights the Yoga 3 Pro's touchscreen, which is then shown as a non-feature on the MacBook Air.

The new ad comes after Microsoft launched a new round of Surface Pro 3 ads targeting the MacBook Air in August, which showed off the tablet's versatility and power when compared to Apple's laptop. Microsoft has also released a number of ads comparing its "Cortana" virtual assistant on its Windows Phone platform to Apple's Siri virtual assistant on iOS, showing off the former's ability to integrate with a number of apps and perform contextually-aware tasks.

Top Rated Comments

surfer17 Avatar
105 months ago
Cool ad. Not saying that the Yoga 3 is a better product, but cool ad. You don't necessarily have to insult the competition or their consumers (*cough* Samsung *cough*) to highlight your product.

This ad should only push Apple to do better. :apple:
Score: 40 Votes (Like | Disagree)
SvP Avatar
105 months ago
When is Microsoft going to realise it's not just about the specs... it's about certain details; details like not-crap software on beautifully crafted machines. Giving you the impression someone actually cared about your happiness.

(edit, added "just" for clarification)
Score: 33 Votes (Like | Disagree)
UKgaryb Avatar
105 months ago
Comparing a pretty lauded product like the Air with outstanding battery life v's something that is just riddled with problems:

http://www.extremetech.com/computing/192893-the-first-core-m-laptop-paints-a-depressing-mediocre-picture-for-intels-broadwell (http://www.extremetech.com/computing/192893-the-first-core-m-laptop-paints-a-depressing-mediocre-picture-for-intels-broadwell)
Score: 25 Votes (Like | Disagree)
surfer17 Avatar
105 months ago
Those who cant compete and are taken to the cleaners are the ones who indulges in such practice of mocking and comparing as deep down they know that ...they just cant compete..

Apple too has done it in the past.
Score: 23 Votes (Like | Disagree)
diddl14 Avatar
105 months ago
A Pro Laptop named "Yoga 3". What more is there to say...

Score: 21 Votes (Like | Disagree)
AppleInTheMud Avatar
105 months ago
Those who cant compete and are taken to the cleaners are the ones who indulges in such practice of mocking and comparing as deep down they know that ...they just cant compete..

They just do what Apple used to do ;-)
Score: 16 Votes (Like | Disagree)

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