Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
iOS 13 & watchOS 6 Now Available
Microsoft Launches New Ad Comparing MacBook Air to Lenovo's Convertible Yoga 3 Pro Laptop
Microsoft today launched a new ad targeting the MacBook Air and comparing the notebook to Lenovo's Yoga 3 Pro convertible laptop. The latest spot, which is titled "Let's Dance", features both laptops side-by-side and highlights the differences between the form and functionality of both.
Microsoft first highlights the thickness of both devices, showing that the MacBook Air is 17mm thick while the Yoga 3 Pro measures in at 13mm thick. Next, both laptops are shown in a "tablet" and "tent" position, showcasing the Yoga 3 Pro's ability to fold back while the MacBook Air is unable to do the same. Microsoft finally highlights the Yoga 3 Pro's touchscreen, which is then shown as a non-feature on the MacBook Air.
The new ad comes after Microsoft launched a new round of Surface Pro 3 ads targeting the MacBook Air in August, which showed off the tablet's versatility and power when compared to Apple's laptop. Microsoft has also released a number of ads comparing its "Cortana" virtual assistant on its Windows Phone platform to Apple's Siri virtual assistant on iOS, showing off the former's ability to integrate with a number of apps and perform contextually-aware tasks.
Microsoft first highlights the thickness of both devices, showing that the MacBook Air is 17mm thick while the Yoga 3 Pro measures in at 13mm thick. Next, both laptops are shown in a "tablet" and "tent" position, showcasing the Yoga 3 Pro's ability to fold back while the MacBook Air is unable to do the same. Microsoft finally highlights the Yoga 3 Pro's touchscreen, which is then shown as a non-feature on the MacBook Air.
The new ad comes after Microsoft launched a new round of Surface Pro 3 ads targeting the MacBook Air in August, which showed off the tablet's versatility and power when compared to Apple's laptop. Microsoft has also released a number of ads comparing its "Cortana" virtual assistant on its Windows Phone platform to Apple's Siri virtual assistant on iOS, showing off the former's ability to integrate with a number of apps and perform contextually-aware tasks.
[ 356 comments ]
Top Rated Comments
(View all)
64 months ago
Cool ad. Not saying that the Yoga 3 is a better product, but cool ad. You don't necessarily have to insult the competition or their consumers (*cough* Samsung *cough*) to highlight your product.
This ad should only push Apple to do better. :apple:
This ad should only push Apple to do better. :apple:
64 months ago
When is Microsoft going to realise it's not just about the specs... it's about certain details; details like not-crap software on beautifully crafted machines. Giving you the impression someone actually cared about your happiness.
(edit, added "just" for clarification)
(edit, added "just" for clarification)
64 months ago
Comparing a pretty lauded product like the Air with outstanding battery life v's something that is just riddled with problems:
http://www.extremetech.com/computing/192893-the-first-core-m-laptop-paints-a-depressing-mediocre-picture-for-intels-broadwell (http://www.extremetech.com/computing/192893-the-first-core-m-laptop-paints-a-depressing-mediocre-picture-for-intels-broadwell)
http://www.extremetech.com/computing/192893-the-first-core-m-laptop-paints-a-depressing-mediocre-picture-for-intels-broadwell (http://www.extremetech.com/computing/192893-the-first-core-m-laptop-paints-a-depressing-mediocre-picture-for-intels-broadwell)
64 months ago
Those who cant compete and are taken to the cleaners are the ones who indulges in such practice of mocking and comparing as deep down they know that ...they just cant compete..
Apple too has done it in the past.
64 months ago
Those who cant compete and are taken to the cleaners are the ones who indulges in such practice of mocking and comparing as deep down they know that ...they just cant compete..
They just do what Apple used to do ;-)
64 months ago
Interesting ad.... At least it is not like those ads that Samsung does against Apple.
64 months ago
I'm always impressed: Samsung, Lenovo, Microsoft... all of them consider :apple: as the milestone (iPhone, iPad, MBA) to have a comparison...
64 months ago
The Yoga Pro 3 must be the best in its class then.
Oh wait...
The first Core M laptop paints a depressing, mediocre picture for Intels Broadwell (http://www.extremetech.com/computing/192893-the-first-core-m-laptop-paints-a-depressing-mediocre-picture-for-intels-broadwell)
Oh wait...
The first Core M laptop paints a depressing, mediocre picture for Intels Broadwell (http://www.extremetech.com/computing/192893-the-first-core-m-laptop-paints-a-depressing-mediocre-picture-for-intels-broadwell)
[ Read All Comments ]
Burst Mode refers to when the camera on your iPhone captures a series of photos in rapid succession, at a rate of ten frames per second. It's a great way to shoot an action scene or an unexpected...
Apple's Portrait Mode has become a popular way of taking impressive shots using a depth-of-field effect known as bokeh, allowing iPhone users to shoot a photo that keeps the subject sharp with a...
Apple has redesigned the native Camera app on the iPhone 11 and iPhone 11 Pro to make space for the various additional shooting options available in its new flagship phones, and one particularly...
Apple's massive launch week has come to a close, with the iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and Apple Watch Series 5 all debuting on Friday. And as if that wasn't enough, Thursday...
With the arrival of the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, Apple has introduced an optional new camera feature in iOS 13 that's designed to allow you to correct the alignment of...
For this week's giveaway, we've teamed up with AnyTrans to offer MacRumors readers a chance to win one of Apple's new iPhone 11 Pro Max devices and a lifetime AnyTrans license.
For...
Due to Apple seeding the iOS 13.1 beta prior to the public release of iOS 13, upgrading to a new iPhone may be a bit trickier this year.
In a support document, Apple has provided instructions...
Apple today the golden master version of an upcoming tvOS 13 update to developers, one week after seeding the eleventh beta and more than three months after unveiling the tvOS 13 software at the...
