Microsoft's New Cortana vs. Siri Ad Shows Off HTC One M8 for Windows, Mapping Features

Microsoft today launched a new commercial comparing its Cortana virtual assistant and the HTC One M8 for Windows to Siri and the iPhone 5s, showing a variety of hardware features and software integration that isn't possible with Apple's device.


The ad is titled "Siri vs. Cortana - Mirror Mirror" and depicts Cortana and Siri talking to each other about a number of features on the new HTC One M8 for Windows. Cortana demonstrates how it can work with a user's calendar and traffic to provide route and mapping information, while also showing off the HTC One M8's dual front-facing speakers. The commercial ends with Siri remarking that she only has one speaker and that she is "sitting on it," referring to the speaker placement on the iPhone.

The new ad follows a commercial released in July showing off Cortana's ability to perform contextually-aware tasks and poking fun at Siri's inability to do the same. Cortana was originally announced earlier this year as a part of Windows Phone 8.1, with Microsoft emphasizing the virtual assistant's ability to relate tasks to people and places. A Windows Phone manager also stated in June that Microsoft would like Cortana to be on other mobile platforms, perhaps hinting at an expansion of the assistant to iOS and Android.

Top Rated Comments

taptic Avatar
101 months ago
When compared to Samsungs cutting, junky, often truth-twisting commercials that are just out to spawn haters on both sides, this is a very nice commercial...
Score: 15 Votes (Like | Disagree)
Lennholm Avatar
101 months ago
Zzzz... call me when Nintendo makes a smart phone with a voice assistant that sounds like Mario
Score: 13 Votes (Like | Disagree)
MacSince1990 Avatar
101 months ago
Lol! I like this, it was pretty cute.

Still not buying a Windows phone though.
Score: 11 Votes (Like | Disagree)
Aluminum213 Avatar
101 months ago
Windows OS on mobile is actually brilliant, maybe better then iOS


But when you have no app support it doesn't matter if you have the greatest OS of all time
Score: 10 Votes (Like | Disagree)
rohitp Avatar
101 months ago
I like it!

I like these ads. :eek: They certainly get Apple's attention. Nothing like pointing out real deficiencies like no multi-tasking on the iPad,more intelligent assistants, etc. This can only lead to a better iOS. I have no desire for anything Microsoft but I, for one, am happy they're hitting Apple as hard as they can.
Score: 8 Votes (Like | Disagree)
Zxxv Avatar
101 months ago
That last line is funny as ****! The whole advert is funny and interesting but...

the voice of cortana doesn't sound good. Its not the original from the game HALO = epic fail!!!!!!!! Microsoft must really want to fail. Steve Jobs was right, they just don't get it. They have a license to print money with Cortana from HALO and they **** it up. :rolleyes:
Score: 8 Votes (Like | Disagree)

Popular Stories

anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...