Microsoft's New Cortana vs. Siri Ad Shows Off HTC One M8 for Windows, Mapping Features

Microsoft today launched a new commercial comparing its Cortana virtual assistant and the HTC One M8 for Windows to Siri and the iPhone 5s, showing a variety of hardware features and software integration that isn't possible with Apple's device.


The ad is titled "Siri vs. Cortana - Mirror Mirror" and depicts Cortana and Siri talking to each other about a number of features on the new HTC One M8 for Windows. Cortana demonstrates how it can work with a user's calendar and traffic to provide route and mapping information, while also showing off the HTC One M8's dual front-facing speakers. The commercial ends with Siri remarking that she only has one speaker and that she is "sitting on it," referring to the speaker placement on the iPhone.

The new ad follows a commercial released in July showing off Cortana's ability to perform contextually-aware tasks and poking fun at Siri's inability to do the same. Cortana was originally announced earlier this year as a part of Windows Phone 8.1, with Microsoft emphasizing the virtual assistant's ability to relate tasks to people and places. A Windows Phone manager also stated in June that Microsoft would like Cortana to be on other mobile platforms, perhaps hinting at an expansion of the assistant to iOS and Android.

Top Rated Comments

taptic Avatar
90 months ago
When compared to Samsungs cutting, junky, often truth-twisting commercials that are just out to spawn haters on both sides, this is a very nice commercial...
Score: 15 Votes (Like | Disagree)
Lennholm Avatar
90 months ago
Zzzz... call me when Nintendo makes a smart phone with a voice assistant that sounds like Mario
Score: 13 Votes (Like | Disagree)
MacSince1990 Avatar
90 months ago
Lol! I like this, it was pretty cute.

Still not buying a Windows phone though.
Score: 11 Votes (Like | Disagree)
Aluminum213 Avatar
90 months ago
Windows OS on mobile is actually brilliant, maybe better then iOS


But when you have no app support it doesn't matter if you have the greatest OS of all time
Score: 10 Votes (Like | Disagree)
rohitp Avatar
90 months ago
I like it!

I like these ads. :eek: They certainly get Apple's attention. Nothing like pointing out real deficiencies like no multi-tasking on the iPad,more intelligent assistants, etc. This can only lead to a better iOS. I have no desire for anything Microsoft but I, for one, am happy they're hitting Apple as hard as they can.
Score: 8 Votes (Like | Disagree)
Zxxv Avatar
90 months ago
That last line is funny as ****! The whole advert is funny and interesting but...

the voice of cortana doesn't sound good. Its not the original from the game HALO = epic fail!!!!!!!! Microsoft must really want to fail. Steve Jobs was right, they just don't get it. They have a license to print money with Cortana from HALO and they **** it up. :rolleyes:
Score: 8 Votes (Like | Disagree)

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