12.9-Inch 'iPad Pro' Production Rumored for Q2 2015 Amid Manufacturing Difficulties

Apple's 12.9-inch "iPad Pro" may not enter mass production until the second quarter of 2015, according to new predictions from often-reliable KGI Securities analyst Ming-Chi Kuo. He believes that the iPad Pro will use an oxide panel to achieve a "high resolution, quick response, and high color saturation," and that the time needed for component yield and assembly to improve will push back production until 2Q 2015.

Earlier this year, a report from Bloomberg suggested the iPad Pro might be released in early 2015, but an October report from The Wall Street Journal indicated Apple had delayed its planned December mass production of the tablet in order to focus its attention on producing more iPhone 6 Plus units, leaving a potential iPad Pro release date up in the air.

12_9_ipad_macbook_air

Mockup of 12.9-inch iPad Pro next to 13-inch MacBook Air

Little is known about the iPad Pro aside from its 12.2 to 12.9-inch display size, which dwarfs the smaller 9.7-inch iPad Air 2 and the 7.9-inch iPad mini 3. Rumors have also suggested that it will offer the same A8X processor introduced with the iPad Air 2 along with an ultra high resolution display and a 7mm-thick form factor that's similar to existing iPads.

Kuo's report also focuses on forecasting iPad shipments, which he believes will fall 54.5 percent quarter over quarter to just 9.8 million units during the first calendar quarter of 2015. He points towards the lack of new applications and a saturation of the tablet market as the basis for his prediction.

We believe that, in a major shift, while Apple (US) used to be able to use new form factor designs to boost demand, it has failed to do so this time around. The lighter and thinner iPad Air 2 will face strong headwinds in increasing sales in 1Q15, we believe; we also hold that this means that iPad, along with the entire tablet market, is faced with structural challenges characterized by a lack of new applications and market saturation. We don't think these challenges will be easily overcome by upgraded specs, new form factor designs or lower prices.

Kuo's estimate is rather low, considering Apple sold 16.35 million million iPads during the first calendar quarter of 2014, but iPad sales have been down for the past three quarters in a row. During the fourth fiscal quarter of 2014, Apple sold 12.3 million iPads, down from 14.1 million units in 2013.

According to Apple CEO Tim Cook, the drop in iPad sales is just a "speed bump" that the company will overcome. He told investors earlier this year that "significant innovation can be brought to the iPad," and suggested Apple was working on such improvements. The upcoming 12.9-inch iPad Pro may be Apple's first step towards bolstering its iPad lineup, and the company is also said to be working on new iPad features, like split-screen multitasking.

Related Roundup: iPad Pro
Related Forum: iPad

Top Rated Comments

NutsNGum Avatar
85 months ago
$1000 16gb.
$1500 64gb.
Score: 24 Votes (Like | Disagree)
dmylrea Avatar
85 months ago
That's pretty significant sales drops forecasted. I guess thinner, faster, better only works for so long until people "get it" and start keeping their tablets instead of upgrading. That, and the hidden code Apple puts in new iOS versions that slows down perfectly good older iPads to the point of being frustratingly slow, causing the owner to spend the money on a new one. :)
Score: 16 Votes (Like | Disagree)
zedsdead Avatar
85 months ago
The iPad is stagnant because it needs more innovation on the software side. The internals of the iPad Air 2 are amazing, but who is really going to take advantage of it; very few people.

The productivity side to tablets is still lackluster and is in its infancy.
Score: 13 Votes (Like | Disagree)
nepalisherpa Avatar
85 months ago
I can't wait for iPad Pro to be released....not because I want one, but, because I want these rumors to stop.
Score: 13 Votes (Like | Disagree)
Dwalls90 Avatar
85 months ago
At that point it'll probably just slip to Q3/Q4 with the rest of the iPad line up.
Score: 12 Votes (Like | Disagree)
luckydcxx Avatar
85 months ago
Is there any apple product that doesn't have manufacturing difficulties/delays?
Score: 11 Votes (Like | Disagree)

Top Stories

tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
snapchat dark mode

Snapchat Rolls Out Dark Mode on iOS

Wednesday May 5, 2021 1:17 am PDT by
Nearly two years following the release of iOS and iPadOS 13, which included native, built-in, and systemwide dark mode, Snapchat, one of the world's most prominent social media networks, has finally rolled out a dark mode theme for iOS users. Snapchat began testing a dark mode theme of its app design late last year with a small group of iOS users. Now, Snapchat says that as of this week, it...
netflix sign up

Apple Discussed 'Punitive Measures' Against Netflix for Dropping In-App Purchases

Wednesday May 5, 2021 11:03 am PDT by
As the Epic Games v. Apple trial progresses into its third day, Apple's internal documents and communications with various companies are continuing to surface, giving us some insight into the dealings that Apple has had around the App Store. Back in December 2018, Netflix stopped offering in-app subscription options for new or resubscribing members and instead began requiring them to sign up ...
iphone 12 preorder purple

Apple Begins Transition to Randomized Serial Numbers With Purple iPhone 12

Wednesday May 5, 2021 9:17 am PDT by
MacRumors previously reported about Apple's plan to switch to randomized serial numbers for future products starting in early 2021, and this transition has now started with the new purple iPhone 12 model in multiple countries. With assistance from Aaron Zollo, host of the YouTube channel ZolloTech, we can confirm that the purple iPhone 12 released last month has a new 10-character serial...
airtag 1

AirTag Anti-Stalking Measures 'Just Aren't Sufficient' Says Washington Post Report

Wednesday May 5, 2021 6:03 pm PDT by
The safeguards that Apple built into AirTags to prevent them from being used to track someone "just aren't sufficient," The Washington Post's Geoffrey Fowler said today in a report investigating how AirTags can be used for covert stalking. Fowler planted an AirTag on himself and teamed up with a colleague to be pretend stalked, and he came to the conclusion that the AirTags are a "new means...
iphone 13 pro max dummy notch

iPhone 13 Pro Max Dummy Model Depicts Smaller Notch

Tuesday May 4, 2021 1:08 pm PDT by
Apple's iPhone 13 models are expected to feature a slimmed down notch, marking the first major change to the TrueDepth camera system since it was introduced in the 2017 iPhone X. We're still months away from the launch of the iPhone 13, but Lewis Hilsenteger of Unbox Therapy managed to get an iPhone 13 Pro Max dummy model that represents what we can expect from the new 2021 device. Dummy...
iPad Pro July Shipping

12.9-Inch iPad Pro Now Delivers as Late as Mid-July

Wednesday May 5, 2021 7:10 am PDT by
While the new 12.9-inch iPad Pro is set to launch in the second half of May, orders placed today are estimated for delivery as late as mid-July on Apple's online store in the United States — some two months later. The new 11-inch iPad Pro is faring better so far, with some configurations available for delivery in the last week of May. The new 12.9-inch iPad Pro features a Liquid Retina XDR ...