12.9-Inch 'iPad Pro' Production Rumored for Q2 2015 Amid Manufacturing Difficulties

Apple's 12.9-inch "iPad Pro" may not enter mass production until the second quarter of 2015, according to new predictions from often-reliable KGI Securities analyst Ming-Chi Kuo. He believes that the iPad Pro will use an oxide panel to achieve a "high resolution, quick response, and high color saturation," and that the time needed for component yield and assembly to improve will push back production until 2Q 2015.

Earlier this year, a report from Bloomberg suggested the iPad Pro might be released in early 2015, but an October report from The Wall Street Journal indicated Apple had delayed its planned December mass production of the tablet in order to focus its attention on producing more iPhone 6 Plus units, leaving a potential iPad Pro release date up in the air.

12_9_ipad_macbook_air

Mockup of 12.9-inch iPad Pro next to 13-inch MacBook Air

Little is known about the iPad Pro aside from its 12.2 to 12.9-inch display size, which dwarfs the smaller 9.7-inch iPad Air 2 and the 7.9-inch iPad mini 3. Rumors have also suggested that it will offer the same A8X processor introduced with the iPad Air 2 along with an ultra high resolution display and a 7mm-thick form factor that's similar to existing iPads.

Kuo's report also focuses on forecasting iPad shipments, which he believes will fall 54.5 percent quarter over quarter to just 9.8 million units during the first calendar quarter of 2015. He points towards the lack of new applications and a saturation of the tablet market as the basis for his prediction.

We believe that, in a major shift, while Apple (US) used to be able to use new form factor designs to boost demand, it has failed to do so this time around. The lighter and thinner iPad Air 2 will face strong headwinds in increasing sales in 1Q15, we believe; we also hold that this means that iPad, along with the entire tablet market, is faced with structural challenges characterized by a lack of new applications and market saturation. We don't think these challenges will be easily overcome by upgraded specs, new form factor designs or lower prices.

Kuo's estimate is rather low, considering Apple sold 16.35 million million iPads during the first calendar quarter of 2014, but iPad sales have been down for the past three quarters in a row. During the fourth fiscal quarter of 2014, Apple sold 12.3 million iPads, down from 14.1 million units in 2013.

According to Apple CEO Tim Cook, the drop in iPad sales is just a "speed bump" that the company will overcome. He told investors earlier this year that "significant innovation can be brought to the iPad," and suggested Apple was working on such improvements. The upcoming 12.9-inch iPad Pro may be Apple's first step towards bolstering its iPad lineup, and the company is also said to be working on new iPad features, like split-screen multitasking.

Related Roundup: iPad Pro
Related Forum: iPad

Top Rated Comments

NutsNGum Avatar
122 months ago
$1000 16gb.
$1500 64gb.
Score: 24 Votes (Like | Disagree)
dmylrea Avatar
122 months ago
That's pretty significant sales drops forecasted. I guess thinner, faster, better only works for so long until people "get it" and start keeping their tablets instead of upgrading. That, and the hidden code Apple puts in new iOS versions that slows down perfectly good older iPads to the point of being frustratingly slow, causing the owner to spend the money on a new one. :)
Score: 16 Votes (Like | Disagree)
zedsdead Avatar
122 months ago
The iPad is stagnant because it needs more innovation on the software side. The internals of the iPad Air 2 are amazing, but who is really going to take advantage of it; very few people.

The productivity side to tablets is still lackluster and is in its infancy.
Score: 13 Votes (Like | Disagree)
nepalisherpa Avatar
122 months ago
I can't wait for iPad Pro to be released....not because I want one, but, because I want these rumors to stop.
Score: 13 Votes (Like | Disagree)
Dwalls90 Avatar
122 months ago
At that point it'll probably just slip to Q3/Q4 with the rest of the iPad line up.
Score: 12 Votes (Like | Disagree)
luckydcxx Avatar
122 months ago
Is there any apple product that doesn't have manufacturing difficulties/delays?
Score: 11 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...