Apple's NFC Ambitions Extend Beyond Apple Pay to Building Security, Transit Ticketing

Under promise, over deliver.

So, now NFC is the big thing in Apple's cosmos.
Why?
I think they had to work on all that stuff, Apple Pay, transit ticketing, etc. for a long time not just one year, right?
Or did Apple decided in January 2014 that NFC could be useful for the above mentioned ideas?!

Therefore my question: Why wasn't NFC included in the iPhone 5s?
They knew that NFC will be needed in a future iPhone (and "future" here is defined as one year). So, why not including it??

I really love this company, truly I do. Steve and Apple shaped me and how I think about life and about my career path since I am 10 (1994).
But right now, Apple is playing games with its customers and I don't like it.
I can remember 1997 so I never criticised Apple's high margins. I am always happy when they crush the competition.

But, there are loyal customers guys like you and me that pay the higher price because we love Apple (in the past when they were small and now, ruling the industry) we know that the products are worth it but looking on this behaviour (also the iPad Mini update) makes me feel bad.
Right now, Apple doesn't treat their customers with respect.

Maybe they should worry about getting apple pay to be accepted at local drugstores first

That's like telling Apple they should fix the United States' health care system, just because they have the Health app. You can lead a horse to water, but you can't make it drink.

Bring it on! Apple was late to the party but they can bring a ton of goodies for everyone at the party to enjoy.

others came early to the party but Apple is the one that get the party started. Others are "chit-chat " while waiting for Apple to come to the party.

This would be the bees knees, especially for transit. Imagine not having to buy a proprietary transit card card for every city you're in. Just hold your phone up and the fare is paid. Genius.

would like to use my iPhone to enter my work rather than the HID Card.

that way I can keep holding my phone and not need to switch to the wallet.

Bring it on! Apple was late to the party but they can bring a ton of goodies for everyone at the party to enjoy.

others came early to the party but Apple is the one that get the party started. Others are "chit-chat " while waiting for Apple to come to the party.

Apple gets dressed and combs their hair before they get to the party. They might not be the first one in the door, but when they show up they're dressed to kill. LOL

Maybe they should worry about getting apple pay to be accepted at local drugstores first

Exactly the opposite... but thanks for playing...

The more ubiquitous Apple can make their nfc-enabled devices, the more pressure there will be for retailers to get on the bandwagon.

I've been tossing around the idea of how awesome it would be for a replacement for the ORCA card here in the Seattle area based on smartphone NFC technology for a while now.

This would excite me greatly. Especially if I didn't even have to manually add funds, and the two-hour transfers carried over to that type of system.

London has recently introduced not only the use of contactless/NFC payment on all transport but it also can cap the amount spent so that you never go over the cost of a travel card:

Ie. Say a weekly travel card is £35.00. If you travel £30 worth on Monday, then £5 on Tuesday you will get free travel for the rest of the week.

Of course with Apple Pay this will need to be altered to occur (presumably so that the caps can happen they need to know who you are) but it's something that I can see Apple working with given the huge public transport network here.