Apple to Host iPhone Upgrade Event at Retail Stores

iphone-5sApple is planning to hold an iPhone upgrade event at its stores this week in an effort to boost sales, a source told 9to5Mac. Starting this week, Apple will be emailing owners of older iPhone models who are upgrade eligible about the new event, and will apparently separate from Apple's current iPhone trade-in program.

This event will be held in multiple states across the United States, and Apple is said to be preparing for an influx of visitors to its stores on the levels of traffic driven to stores for new product debuts. Apple will brief Apple Retail management on the initiative tomorrow, according to the source.

Apple will be launching other new marketing and sales initiatives to help increase iPhone sales as well. There's no word on what types of marketing and initiatives Apple could use, but they will be tied to Apple's retail stores.

New Apple retail chief Angela Ahrendts, who officially joined the company on May 1 and began her first full week today, will oversee the program.

Apple once again noted that iPhone sales hit another record for Q2 2014, making up 57 percent of Apple's sales for the quarter for all products. CEO Tim Cook also noted in the conference call that Apple has started selling iPhone 4's in the "very, very low single digit percentage" and last year said he wanted to sell more iPhones in stores.

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Top Rated Comments

thaifood Avatar
131 months ago
Probably attempting to clear excess stock
Score: 32 Votes (Like | Disagree)
Neepman Avatar
131 months ago
What level of foolish do you have to be to buy into a soon to be obsolete device that will further be crippled by a forced iOS8 upgrade and virtually bricked in 2015 when iOS9 is forced upon it?
Score: 13 Votes (Like | Disagree)
nepalisherpa Avatar
131 months ago
Just release iPhone 6 and you will boost sales!
Score: 10 Votes (Like | Disagree)
sebastian... Avatar
131 months ago
6 months later and less than 10% of Android devices are running KitKat. If anyone needs to worry about getting people on the latest OS it's Google.

http://mashable.com/2014/05/05/android-kitkat-adoption/

It's so nice that Google is giving its users the option to stay on a different OS version, instead of torturing the older devices with newer OS which will make them slower. Options and choice are nice.
Score: 8 Votes (Like | Disagree)
lostngone Avatar
131 months ago
They have cell phones in Alaska? :D:D

No, :( we just carry them around and pretend...
Score: 6 Votes (Like | Disagree)
DanielSw Avatar
131 months ago
My my. Getting desperate? :confused:

My my, how clueless! There are NEVER "enough" products sold. There always needs to be more. There's nothing wrong with promotions--ever!
Score: 6 Votes (Like | Disagree)