Apple Named Most Valuable Billion Dollar Brand in America

Apple has been named the most valuable billion-dollar company in the United States by brand identity firm Brand Finance, reports the Silicon Valley Business Journal.

brand_finance_apple
The standing was revealed in a new rankings report done by the firm which listed the top 50 billion-dollar brand names in the U.S., as Apple's $104.6 billion valuation was ahead of other technology companies including Google, Microsoft and Verizon which were valued at $68.6 billion, $62.8 billion, and $53.5 billion, respectively.

Throughout the past year, a number of other sources have also regarded Apple to be among the world's most valuable companies, with brand identity firm Interbrand putting the company's value above Coca-Cola and American business magazine Forbes heralding Apple as the world's "Most Admired Company" ahead of Amazon.

Popular Stories

maxresdefault

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
microsoft surface pro qualcomm

Microsoft Says New Surface Pro is Faster Than 15" M3 MacBook Air

Monday May 20, 2024 3:19 pm PDT by
Microsoft is going all in on AI, today introducing a series of Copilot+ PCs that have AI-focused hardware. The new Surface Pro is one of the first Copilot+ PCs, equipped with Qualcomm's Arm-based Snapdragon X Elite processor. Microsoft is already pitting the Surface Pro against Apple's M3 MacBook Air, and in marketing materials, claims that the Surface Pro has superior processing power and...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....

Top Rated Comments

Chupa Chupa Avatar
133 months ago
Don't forget though, they're "haunted."
In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?
Kane your a looser!
Doomed not!
WSJ needs to fire who ever hired her!
But that lady's book said they're DOOMED!!!! :-/
Except this "accolade" is due to success of current products, all conceptually birthed in the Jobs era. "Haunted," which I personally think is premature and based on thin air, discusses its future. There is no logical connection between the two. Cook still has to prove himself as a successor to Jobs, not a clone of Scully, Spindler, or Amelio. I don't take too much import to this "award" as its a reflection of Apple's past success, not a predictor of its future.
Score: 9 Votes (Like | Disagree)
Skika Avatar
133 months ago
Dat all seeing Apple eye.

Scary.
Score: 5 Votes (Like | Disagree)
lolkthxbai Avatar
133 months ago
In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?
Score: 5 Votes (Like | Disagree)
MattG Avatar
133 months ago
Don't forget though, they're "haunted."
Score: 5 Votes (Like | Disagree)
AppleScruff1 Avatar
133 months ago
You know Apple and Google are the only reason AT&T and Verizon are on that list at all.

My guess is people would still be using cell phones even if Apple didn't exist.
Score: 4 Votes (Like | Disagree)
LordVic Avatar
133 months ago
Dude....Look up the treo.

Found an old one in a drawer and was reminded of where we were before the iPhone showed up.

Crappy OSs
stylus (pet peeve of mine)
Really crappy OSs in crappy phones.
Blackberry was considered top of the line smart phone (laughable)
texting with number pads....
Reading email was tedious...at best
web surfing...forget about it....
etc.
your example of what came before doesn't prove anythign you say.

You cannot speculate what WOULD have happened compared to what did happen. Apple shocked us by releasing something that most people weren't really expecting yet. (There were companies working towards this overall trend, but nobody really expected aApple to do it).

You have no clue. I have no clue. Saying "well, the treo was ******, so therefore everything else they made in the future would have been ****** too" is a logical fallacy.

TYhe only statement you can say is "at the time, The devices were comparitavely crappy in my opinion to what apple brought"

that is the only true statement.

however, we are free to speculate all we want. thats why human beings evolved an imagination.

I'm going to play the speculation game now too, cause im tired and my imagination is runnign wild:

Apple never releases the iPhone. Tech companies realize that the Cell phone is a dying tech and is only a middleware to the gaining of knowledge. the fastest way is direct brain communication with the internet. Tech companies decide instead of being Profit motivated first, they dump all their R&D into implants and instantaneous data request directly from the cerebral cortex. Mankind advances at staggering new paces and within 30 years man is on the moon setting up colonies. All of this was able to happen because Apple's iPhone didnt prove to tech companies that you could make billions on cell phones, so they diversified and invested elsewhere.
Score: 3 Votes (Like | Disagree)