Apple Named Most Valuable Billion Dollar Brand in America
Apple has been named the most valuable billion-dollar company in the United States by brand identity firm Brand Finance, reports the Silicon Valley Business Journal.
The standing was revealed in a new rankings report done by the firm which listed the top 50 billion-dollar brand names in the U.S., as Apple's $104.6 billion valuation was ahead of other technology companies including Google, Microsoft and Verizon which were valued at $68.6 billion, $62.8 billion, and $53.5 billion, respectively.
Throughout the past year, a number of other sources have also regarded Apple to be among the world's most valuable companies, with brand identity firm Interbrand putting the company's value above Coca-Cola and American business magazine Forbes heralding Apple as the world's "Most Admired Company" ahead of Amazon.
Popular Stories
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports.
In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions.
Below, we have recapped eight new features and...
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports.
Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID.
iOS 16.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware.
iOS 16.4 and associated releases are also right around the corner with some new ...
Apple today released tvOS 16.4, the fourth major point update to the tvOS 16 operating system that came out last September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.4 comes two months following the release of tvOS 16.3.
The tvOS 16.4 update can be downloaded over the air through the Settings app on the Apple TV by going to System > Software Update....
Top Rated Comments
Scary.
Take that Kane!
I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?
My guess is people would still be using cell phones even if Apple didn't exist.
You cannot speculate what WOULD have happened compared to what did happen. Apple shocked us by releasing something that most people weren't really expecting yet. (There were companies working towards this overall trend, but nobody really expected aApple to do it).
You have no clue. I have no clue. Saying "well, the treo was ******, so therefore everything else they made in the future would have been ****** too" is a logical fallacy.
TYhe only statement you can say is "at the time, The devices were comparitavely crappy in my opinion to what apple brought"
that is the only true statement.
however, we are free to speculate all we want. thats why human beings evolved an imagination.
I'm going to play the speculation game now too, cause im tired and my imagination is runnign wild:
Apple never releases the iPhone. Tech companies realize that the Cell phone is a dying tech and is only a middleware to the gaining of knowledge. the fastest way is direct brain communication with the internet. Tech companies decide instead of being Profit motivated first, they dump all their R&D into implants and instantaneous data request directly from the cerebral cortex. Mankind advances at staggering new paces and within 30 years man is on the moon setting up colonies. All of this was able to happen because Apple's iPhone didnt prove to tech companies that you could make billions on cell phones, so they diversified and invested elsewhere.