Apple has launched a new campaign for the iPhone 5c on popular social blogging platform Tumblr, reports 9To5Mac. Featuring the tagline "Every color has a story", the campaign's page contains five videos each representing a different theme based on the combination of a certain iPhone 5c color and case. For instance, a video showing the yellow iPhone 5c and a black case displays a pattern mimicking concert lights, while another ad featuring the blue iPhone 5c and a white case imitates skaters on an ice rink.

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The page also appears to be showing up as a "Sponsored Post" for a number of Tumblr users, indicating that Apple paid to promote its content on the network. The campaign itself is notable as Apple has traditionally remained off of social media aside from its official iTunes Facebook page and official App Store Twitter profile.

Apple revealed in its Q1 2014 earnings call that it saw lower-than-expected sales of the iPhone 5c due to high sales of the iPhone 5s, with other reports suggesting that the 5s was outselling the 5c by a two-to-one margin. Shortly after the phones were introduced, Apple scaled back iPhone 5c production while ramping up iPhone 5s production to meet customer demand.

Related Forum: iPhone

Top Rated Comments

RoelJuun Avatar
RoelJuun
118 months ago
Although I like the animations with the 'bubbles', once you see the actual product (the case that it) it looks terrible. How could they have ever designed something that ugly.
Score: 4 Votes (Like | Disagree)
redscull Avatar
redscull
118 months ago
Although I like the animations with the 'bubbles', once you see the actual product (the case that it) it looks terrible. How could they have ever designed something that ugly.
I prefer the aesthetic and feel of the 5C over the 5 and 5S. Easy. But the official 5C case. Full ugh. That thing is terrible. Who did they think that'd appeal to?
Score: 2 Votes (Like | Disagree)
blackburn Avatar
blackburn
118 months ago
I haven't seen one in the wild yet. Only the 5S. The cost difference and the ugly colors are taking its toll on the 5c sales, not surprised.
Score: 1 Votes (Like | Disagree)
satchmo Avatar
satchmo
118 months ago
Agreed.

It would help to introduce a few masculine colours. How about black or deep navy blue?

I'm not surprised you see the 5c on campus. The colors are really geared to 'kids' than the professional who prefers a more muted appearance.
Score: 1 Votes (Like | Disagree)
Bigdaddy.wq Avatar
Bigdaddy.wq
118 months ago
I'm not surprised you see the 5c on campus. The colors are really geared to 'kids' than the professional who prefers a more muted appearance.
Score: 1 Votes (Like | Disagree)
merrickdrfc Avatar
merrickdrfc
118 months ago
Around my university I see much more people with the 5c than the 5s, I much prefer the feel of the 5c over the 5s as well if I'm honest
Score: 1 Votes (Like | Disagree)
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