Apple Expands Animated iPhone 5c Ads Beyond Tumblr

After debuting a range of playful iPhone 5c ads on Tumblr in early March, Apple has expanded its campaign to the The New York Times and the front page of Yahoo.com. The Yahoo homepage currently features an ad block on the right side hand of the page that houses eight different iPhone 5c ads with the tagline "Find your colors."

Each ad features a short animation, mirroring some of the original Tumblr ads. There's a spot called "Catwalk," for example, which features a series of lens flashes, "Baaaa," which mimics a herd of sheep, and "99 Luftballoons," which offers floating red dots with music from the popular song.

appleiphone5c
In each video, a series of dots are depicted in different arrangements that eventually come into line as the same dots on the back of the iPhone 5c case, which then zoom out to show the full iPhone 5c. Apple has approximately 17 different animated iPhone 5c ads that are being displayed on the web, both on Yahoo's properties and on The New York Times site earlier this week.

According to a Times representative, Apple's grid-based ad was a customized format offering "a transparent overlay to depict a rich brand experience" that was indeed designed by the company though it featured a Sprint logo.

Apple has aggressively advertised the iPhone 5c since its release, but the move to social media sites like Tumblr is new territory for the company, which typically sticks to billboards, television commercials, and other types of traditional advertising formats. Web ads are not new for the company, however, as Apple has recently shown its Your Verse ads on a range of websites.

It appears that the campaign on the Times website may have ended, but it is likely that Apple will expand the animated advertisements to other websites as well in an effort to further market the iPhone 5c to a wide range of consumers.

During the company's Q1 2014 earnings call, Apple revealed it had seen lower than expected sales of the iPhone 5c due to high demand for the flagship iPhone 5s. Some reports indicated that the iPhone 5s was outselling the iPhone 5c by a two-to-one margin and Apple scaled back production of the mid-tier phone shortly after launch.

Top Rated Comments

iSayuSay Avatar
111 months ago
They forget the "hon" part in the video

Oh yeah it's so essential :rolleyes:
Score: 13 Votes (Like | Disagree)
Exponent Avatar
111 months ago
There's a big problem with "Find Your Colors"…
…and that is that none of the colors Apple / Jony picked are anything close to the colors I like, at all.

Here's my counterproposal for colors I came up with a few months ago:


Come out with these, and the phones will sell themselves. I'd pick up a blue one, personally….
Score: 12 Votes (Like | Disagree)
jrswizzle Avatar
111 months ago
But I thought the iPhone 5c was going to sell well!



Wahhhhh!



Lol I called it



iPhone 5c was a mistake
The 5C is the second best seller on 2/4 of the major US carriers behind the 5S. On the other two it's third behind the GS4.

The 5C is selling just fine. If they didn't see any benefit to the added marketing they wouldn't do it.
Score: 10 Votes (Like | Disagree)
Sy7ygy Avatar
111 months ago
Still pushing that dreadful case?

The 5C is a nice phone - but a shoddy price point.

Plastic iPhone 5 @ iPhone 5 prices. Ridiculous.
Score: 8 Votes (Like | Disagree)
Sirious Avatar
111 months ago
I don't get it
Score: 7 Votes (Like | Disagree)
iCore24 Avatar
111 months ago
I play them all on yahoo every time I see them. I like it.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 16

Apple Releases iOS 16.0.2 With Bug Fixes for iPhone 14 Pro Camera Vibration, Copy/Paste Issue and More

Thursday September 22, 2022 1:04 pm PDT by
Apple today released iOS 16.0.2, addressing a number of bugs that iPhone 14 owners have been experiencing since the new devices launched. iOS 16.0.2 comes two weeks after the launch of iOS 16, and it follows iOS 16.0.1, an update made available to iPhone 14 owners on launch day. The update is available for all iPhones that are capable of running iOS 16. The iOS 16.0.2 update can be...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
Dynamic Island For Android Users Feature

Android App Copying iPhone 14 Pro's Dynamic Island Released on Play Store

Thursday September 22, 2022 7:57 am PDT by
A copycat version of the iPhone 14 Pro's Dynamic Island has arrived on Android's Google Play Store in the form of an app called "dynamicSpot." The app, still in beta, offers customers several different experiences at the top of their smartphones. In its current form, dynamicSpot offers playback control for songs, timers, battery status, and more features coming soon, according to the app's...
maxresdefault

Video Review: Four Days With the iPhone 14 Pro Max

Wednesday September 21, 2022 7:49 am PDT by
Apple on Friday released the new iPhone 14 models, and MacRumors videographer Dan picked one up on launch day. He's been using the iPhone 14 Pro Max non-stop since it came out, and over on the MacRumors YouTube channel, has shared his initial thoughts on the day-to-day experience with the latest iPhone. Subscribe to the MacRumors YouTube channel for more videos. Dan's mini review highlights...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...
facebook meta

Meta Sued Over Tracking iPhone Users Despite Apple's Privacy Features

Thursday September 22, 2022 5:12 am PDT by
Meta is facing a new proposed class action lawsuit that accuses it of tracking and collecting the personal data of iPhone users, despite features and policies made by Apple which are meant to stop that same type of tracking. In August, it was revealed that with the Facebook and Instagram apps, Meta can track all of a user's key taps, keyboard inputs, and more, when using the in-app browser....
AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
new airpods pro ear tips

Apple Explains Why Second-Generation AirPods Pro Ear Tips Are Incompatible With Original AirPods Pro

Thursday September 22, 2022 3:12 pm PDT by
Apple today explained why the new silicone ear tips for the second-generation AirPods Pro are not officially compatible with the original AirPods Pro. In an updated support document, Apple said the original AirPods Pro ear tips have "noticeably denser mesh" than the second-generation ear tips. Apple did not provide any additional details, but the mesh density could result in acoustical...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...