New Demo Videos Show CarPlay in Action as Apple VP Greg Joswiak Attends Ferrari Launch

Following yesterday's announcement of Apple's new CarPlay iOS vehicle integration and the release of promotional materials from launch partners Volvo and Mercedes-Benz, more details are arriving today with Apple participating in Ferrari's launch at the Geneva Motor Show.

joswiak_ferrari_carplay

Ferrari chairman Luca di Montezemolo and Apple vice president Greg Joswiak at Ferrari booth

As shared by macprime.ch [Google Translate], Apple's iOS marketing chief Greg Joswiak joined Ferrari chairman Luca di Montezemolo to introduce CarPlay integration with the Ferrari FF. Apple representatives were also on hand to provide demos of CarPlay, with Engadget sharing a video walkthrough of CarPlay's features.

The first thing we noticed is how speedy everything is. Apps load quickly, and Siri's contextual algorithms hastily recognized our voice commands and responded appropriately. Apple has also implemented safety features to ensure services do not draw your attention away from the road and push forward its "hands-free" theme. For example, when we sent or received a message from a contact, Siri would only read the message back to us and we never once got the chance to see its contents.

For its part, Mercedes-Benz has released a seven-minute B-roll overview video, shared by iFun.de. While the clips are repetitive and disjointed as they are meant to be edited together for promotional purposes as needed, the video shows how the system can be controlled without directly touching the screen, using a combination of Siri and a physical control knob.


Finally, Jalopnik has a hands-on video of Volvo's CarPlay implementation. While the video is of fairly poor quality, it does show somewhat better responsiveness than seen in the Ferrari.

Apple has promised new CarPlay-compatible vehicles from a number of manufacturers in 2014, including Ferrari, Honda, Hyundai, Jaguar, Mercedes-Benz, and Volvo, with a dozen other manufacturers signed on as partners with unspecified launch timeframes.

Related Roundup: CarPlay

Top Rated Comments

bmunge Avatar
112 months ago
This is like the most awkward video ever...
Score: 52 Votes (Like | Disagree)
Lapidus Avatar
112 months ago
Good we have to see a guy getting into a car 3 times.
This seems like a non-edited version.
Score: 34 Votes (Like | Disagree)
Rogifan Avatar
112 months ago
What a crap video. Seriously, Mercedes?
Score: 24 Votes (Like | Disagree)
BornAgainMac Avatar
112 months ago
I don't know if I am watching a CarPlay demo or a early prototype of a Terminator T1 series.
Score: 20 Votes (Like | Disagree)
0815 Avatar
112 months ago
Wow - what a horrible video - I couldn't even watch it to the end. All this awkward silences, repetitions and robotic voice (from the 'driver' and siri) .... Siri sounded more human than the driver

So cold, so not likable .... just bad
Score: 12 Votes (Like | Disagree)
Derekeys Avatar
112 months ago
Upset Wife?

"Honey?"

"Yah??"

"I just got a new app for my iPhone..."

"Ok... how much?"

"$75,000..."

The Mercedes App... now available on the app store (and local dealership)
Score: 12 Votes (Like | Disagree)

Popular Stories

apple watch ultra deuglify 1

Apple Watch Ultra User Mods Titanium Casing to 'Deuglify' Design

Tuesday September 27, 2022 8:05 am PDT by
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing. The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...
Dark Sky App Featured

Dark Sky Removed From iOS App Store Ahead of Upcoming Shutdown

Wednesday September 28, 2022 4:27 pm PDT by
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule. Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad). Dark Sky remained available for purchase as a standalone weather app...
iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
tony blevins car

Apple Procurement VP Departs Company After Vulgar TikTok Comment

Thursday September 29, 2022 12:38 pm PDT by
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg. Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
iPhone 14 Pros in Hand Black Background Feature

Verizon iPhone 14 Pro Customers Reporting Cellular Connection Issues

Monday September 26, 2022 6:23 am PDT by
iPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping. Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow

Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Wednesday September 28, 2022 10:22 am PDT by
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device. Kuo last week said that Apple asked...
iPhone 14 Pro Sports Scores Dynamic Island

iPhone 14 Pro Features Live Sports Scores in Dynamic Island on iOS 16.1

Monday September 26, 2022 7:52 am PDT by
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island. Premier League match in Dynamic Island via Paul Bradford ...
iOS 16

Everything New in the Latest iOS 16.1 and iPadOS 16.1 Betas: Stage Manager Expansion, Wallpaper Tweaks and More

Tuesday September 27, 2022 11:36 am PDT by
Apple today released new betas of iOS 16.1 and iPadOS 16.1 to developers, tweaking some of the functionality that's been introduced in prior betas and in the case of iPadOS 16.1, adding a major new feature to Stage Manager. We've rounded up everything new in both betas below. Wallpaper Updates Apple has updated the Wallpaper section of the Settings app to allow users to swap between...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...