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New Demo Videos Show CarPlay in Action as Apple VP Greg Joswiak Attends Ferrari Launch
Following yesterday's announcement of Apple's new CarPlay iOS vehicle integration and the release of promotional materials from launch partners Volvo and Mercedes-Benz, more details are arriving today with Apple participating in Ferrari's launch at the Geneva Motor Show.
Ferrari chairman Luca di Montezemolo and Apple vice president Greg Joswiak at Ferrari booth
As shared by macprime.ch [Google Translate], Apple's iOS marketing chief Greg Joswiak joined Ferrari chairman Luca di Montezemolo to introduce CarPlay integration with the Ferrari FF. Apple representatives were also on hand to provide demos of CarPlay, with Engadget sharing a video walkthrough of CarPlay's features.
Finally, Jalopnik has a hands-on video of Volvo's CarPlay implementation. While the video is of fairly poor quality, it does show somewhat better responsiveness than seen in the Ferrari.
Apple has promised new CarPlay-compatible vehicles from a number of manufacturers in 2014, including Ferrari, Honda, Hyundai, Jaguar, Mercedes-Benz, and Volvo, with a dozen other manufacturers signed on as partners with unspecified launch timeframes.
As shared by macprime.ch [Google Translate], Apple's iOS marketing chief Greg Joswiak joined Ferrari chairman Luca di Montezemolo to introduce CarPlay integration with the Ferrari FF. Apple representatives were also on hand to provide demos of CarPlay, with Engadget sharing a video walkthrough of CarPlay's features.
The first thing we noticed is how speedy everything is. Apps load quickly, and Siri's contextual algorithms hastily recognized our voice commands and responded appropriately. Apple has also implemented safety features to ensure services do not draw your attention away from the road and push forward its "hands-free" theme. For example, when we sent or received a message from a contact, Siri would only read the message back to us and we never once got the chance to see its contents.For its part, Mercedes-Benz has released a seven-minute B-roll overview video, shared by iFun.de. While the clips are repetitive and disjointed as they are meant to be edited together for promotional purposes as needed, the video shows how the system can be controlled without directly touching the screen, using a combination of Siri and a physical control knob.
Finally, Jalopnik has a hands-on video of Volvo's CarPlay implementation. While the video is of fairly poor quality, it does show somewhat better responsiveness than seen in the Ferrari.
Apple has promised new CarPlay-compatible vehicles from a number of manufacturers in 2014, including Ferrari, Honda, Hyundai, Jaguar, Mercedes-Benz, and Volvo, with a dozen other manufacturers signed on as partners with unspecified launch timeframes.
Related Roundup: CarPlay
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55 months ago
Good we have to see a guy getting into a car 3 times.
This seems like a non-edited version.
This seems like a non-edited version.
55 months ago
I don't know if I am watching a CarPlay demo or a early prototype of a Terminator T1 series.
55 months ago
Upset Wife?
"Honey?"
"Yah??"
"I just got a new app for my iPhone..."
"Ok... how much?"
"$75,000..."
The Mercedes App... now available on the app store (and local dealership)
"Honey?"
"Yah??"
"I just got a new app for my iPhone..."
"Ok... how much?"
"$75,000..."
The Mercedes App... now available on the app store (and local dealership)
55 months ago
Wow - what a horrible video - I couldn't even watch it to the end. All this awkward silences, repetitions and robotic voice (from the 'driver' and siri) .... Siri sounded more human than the driver
So cold, so not likable .... just bad
So cold, so not likable .... just bad
55 months ago
This is like the most awkward video ever...
I'm pretty sure it is a press reel/VNR- that's why they show multiple angles of every shot so it can be edited into a highlight piece later.
55 months ago
Just in case you missed it, he gets in the car. And in case you missed the next part, he plugs in his phone. Did we just get every shot they took for this video?
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