iBeacons Ready to Go at Major League Baseball Parks in Los Angeles and San Diego

Just two weeks after MacRumors reported that Major League Baseball was working to install iBeacons in 20 ballparks in time for the start of the 2014 season, home fields for the Los Angeles Dodgers and San Diego Padres are already outfitted with the Bluetooth transmitters, according to Re/code. MLB reportedly remains on track with the remainder of its rollout.

The installation of 65 iBeacons at Dodger Stadium, home of the Los Angeles Dodgers, and San Diego’s Petco Park, home of the Padres, will be followed by similar work at more than a dozen and a half other MLB stadiums, the league said. The plan is to have more than 20 ballparks in total equipped with the technology by Opening Day in late March.

petco_park

Petco Park, home of the San Diego Padres (Flickr/SD Dirk)

As previously outlined, MLB's iBeacon initiative will allow iPhone users to receive location-specific alerts within ballparks via the existing At The Ballpark app. MLB has yet to detail exactly what kind of alerts will be enabled through the iBeacon system, but the system could be integrated with loyalty programs to offer discounts on concessions and fan gear, help visitors find their seats, or to activate supplemental content such as video clips when users are near commemorative plaques and statues.

Apple is looking to iBeacons as a way to enhance the visitor experience in stores, sporting arenas, and cultural venues, demonstrating the technology with a significant rollout at its own retail stores in the United States. While Apple has promoted the concept of iBeacons by building support for the technology into iOS 7, it is also a broader technology based on Bluetooth LE, with transmitters being developed by a number of different companies.

Following a two-game set between the Dodgers and Arizona Diamondbacks in Sydney, Australia on March 22-23, the Major League Baseball regular season moves into high gear beginning on the evening of March 30 with a matchup in San Diego between the Dodgers and Padres, the two teams whose home stadiums already have their iBeacon systems up and running.

Top Rated Comments

Daalseth Avatar
131 months ago
Am I the only one that thinks this sounds really useless.
Maybe not the only one, but I think it's a great idea. I've been to a couple of stadiums, the Metrodome in Minneapolis, Comiskey Park (I really don't like the new name) and Wrigley Field in Chicago. Yes it can be tricky to find your way around, especially with a few tens of thousands of other people also trying to find their way with herds of kids in tow, and even more so if it's not a park you go to regularly. It's not just your seat either. Where's the bathrooms, which one is out of order, where's the concession stand, the one where they sell pizza, I saw a souvenir bat, which souvenir stand sells those. There's a lot of things these could be used for. That's not to mention stats on players and other info about the game. I think they are a great idea and over time they will find all sorts of uses for them.
Score: 7 Votes (Like | Disagree)
eternlgladiator Avatar
131 months ago
Am I the only one that thinks this sounds really useless.
Score: 6 Votes (Like | Disagree)
IJ Reilly Avatar
131 months ago
Maybe not the only one, but I think it's a great idea. I've been to a couple of stadiums, the Metrodome in Minneapolis, Comiskey Park (I really don't like the new name) and Wrigley Field in Chicago. Yes it can be tricky to find your way around, especially with a few tens of thousands of other people also trying to find their way with herds of kids in tow, and even more so if it's not a park you go to regularly. It's not just your seat either. Where's the bathrooms, which one is out of order, where's the concession stand, the one where they sell pizza, I saw a souvenir bat, which souvenir stand sells those. There's a lot of things these could be used for. That's not to mention stats on players and other info about the game. I think they are a great idea and over time they will find all sorts of uses for them.

I'm trying to imagine tens of thousands of fans walking along the concourses concentrating on their phones. I mean, it's tough enough to get around a crowded ballpark when people are actually paying attention to their surroundings. So if that's the only or best use of iBeacon tech in ballparks, I say forgedabodit. Now, if they can use it to get us through the concession lines faster, that would be something.
Score: 5 Votes (Like | Disagree)
alent1234 Avatar
131 months ago
You know that's not the only purpose.


traded my iphone 5 for galaxy note 3 because i like the bigger screen to read

but these ibeacons aren't a reason to make me go back to iphone. i always turn my bluetooth off, or as much as possible. and won't turn it on just to have my phone polled every time to feed me coupons or show me directions i can figure out myself.
Score: 4 Votes (Like | Disagree)
alent1234 Avatar
131 months ago
still don't see any value in it
how hard is it to find your seats with all the directions and maps?
Score: 3 Votes (Like | Disagree)
tdiaz Avatar
131 months ago
Great, something else to give the Padres an excuse to jack the price..

Worthless. ;-)
Score: 3 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
General Apps Messages

iOS 17.4 to Add This 'Groundbreaking' New Messaging Feature

Friday February 23, 2024 5:05 am PST by
With iOS 17.4, set to arrive in March 2024, Apple is bringing a new cryptographic security feature to iMessage called PQ3. This "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," according to Apple. Let's break down what that means. Apple's iMessage service already supports end-to-end encryption, but security...
iPhone Notch

Apple Explored These Notch and Dynamic Island Designs for iPhones

Friday February 23, 2024 2:05 pm PST by
With the iPhone 14 Pro models in 2022, Apple introduced the Dynamic Island, which can morph and expand to display system alerts, sports scores, and a variety of other information. The feature makes the space surrounding the front camera and Face ID sensors useful compared to the notch on older iPhone models. Apple explored a variety of ideas for the iPhone's notch area over the years before...
New Macs iPads iOS 17 4

What to Expect at Potential Apple Event in March: iPads, Macs, and More

Friday February 23, 2024 8:35 am PST by
Apple often holds its first media event of the year in March, so the company could be just weeks away from announcing new products. Below, we have outlined what to expect from a potential Apple Event this March. Past Apple Events in March Apple has held five events in March since 2015:Monday, March 9, 2015 Monday, March 21, 2016 Tuesday, March 27, 2018 Monday, March 25, 2019 Tuesday,...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
applearcade

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to mobilegamer.biz described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...