The City of San Francisco today approved Apple's plans to build a new retail store in the city's famous Union Square, taking over the former Levi's building at the corner of Post and Stockton streets.
According to an Apple representative presenting the company's plans to the city's planning commission, the flagship store will be "more iconic" than the well-known Fifth Avenue glass cube retail store in New York City, reported ifoAppleStore's Gary Allen after attending the meeting.
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Renderings of the location shared earlier this week depict the new store with two massive 44-foot tall sliding glass panels that allow the building to be exposed to the street.
Apple originally filed plans to move its existing Stockton Street store to the prime Post Street location back in May of 2013, but the company was forced to revise its initial building plans after critics objected to the removal of the historical Ruth Asawa fountain and the installation of an 80-foot wide wall along a key pedestrian and transit corridor.
Revised plans for the site were filed in August, and Apple pledged to move the fountain to a nearby location, add an eight-foot wide window, and move the glass wall of the store back by four feet.
The commission has now accepted Apple's second proposal with one small caveat -- the company will need to offer improved accessibility options for the store's upper floor. Earlier today, the San Francisco Historic Preservation Commission also approved a permit for the project, giving Apple a green light to move on with the store's construction.
Top Rated Comments
(View all)What is this? An Apple store for ants?!
The real victory is they saved the fountain, and all the anti-art naysayers on this board lost: Apple made room for it.
You mean this piece of crap?
Some things deserve to be torn down.
The trouble is when you arrive at pure minimalism there's nowhere else to go as any design choice that runs counter can be dismissed as trite ornamentation. On the other hand, designs that echo the organic structures of the natural world, perhaps to provide better ergonomics or some other useful function, may be dismissed as being too jarring aesthetically.
Jony Ive should design traffic bollards for the front of that place. I can see already that some idiot will one day want to ram his car through those doors!