iPhone 5c Broadens Apple's Customer Base, but Android Continues to Lead in Smartphones

Research firm Kantar Worldpanel has released a new report (via TechCrunch) highlighting global smartphone sales over the August-October period, finding that Apple's market share in most regions is unsurprisingly now higher when compared to the months leading up to the release of the iPhone 5s and iPhone 5c. Apple's share is, however, lower when compared to the prior-year period with the iPhone 5 launch.

kantar_wp_dec13

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “In almost all markets, the iPhone 5S and 5C releases have given iOS a significant bounce compared to the previous month. Generally, Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5S and 5C.

Apple's total market share in the U.S. hit 52.8% during October, with the report attributing the overall growth during the 12-week timeframe to the appeal of the cheaper iPhone 5c and noting that half of all iPhone 5c owners had switched from competiting brands:

“The cheaper 5C appeals to a broader audience than Apple usually attracts. In the US, the biggest demand for these mid-end models is coming from lower income households. Some 42% of iPhone 5C owners earn less than $49,000 compared with just 21% for iPhone 5S. iPhone 5C customers also tend to be slightly older at an average of 38 years compared to 34 years for the 5S. The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model.”

While the iPhone continues to enjoy strong market share in the U.S., it also continues to face challenges in mainland Europe and China, where Android's market share is around 70% or even higher in many countries. Apple has, however, had more success in Japan, where the addition of NTT DoCoMo as a carrier partner helped the iPhone garner 76% of the market in October and 61.1% for the broader August-October period.

Top Rated Comments

ragermac Avatar
100 months ago
I have long left the iPhone for android and will never go back. I own several macs at home but I am very tired of the closed in nature of IOS products. My Note II is better than the iPhone is pretty much every way. I have 64gb storage, complete file access, googlemaps, customization, changeable battery, the build quality is great (sure it is not aluminum, but I have dropped it several times and no cracked screen, I see so many cracked iPhones it is ridiculous.

I love the large screen and the true multitasking. I have converted several of my friends to android and it is almost like there eyes were opened. I still love my iPad, but only because it is jailbroken. You can't even upload a file natively other than photos to your email or on a website on an IOS device!!

Once I find an android tablet that has a complete smooth UI and the build quality of the iPad I am leaving it behind. If only apple would design a tablet that is suited more for the power user that includes a stylus, but I guess they don't want to stick to steve's vision. Too bad.
Score: 15 Votes (Like | Disagree)
gcliv Avatar
100 months ago
I recently switched from iPhone to Android. I don't know why I waited so long - lots more innovation and choice on this side of the fence. Moved my parents over this weekend as well - they are also thrilled

I used to be 100% in the Apple ecosystem with laptop, phone, and tablet. Apple's lack of innovation (ever-thinner is no longer a suitable upgrade feature) is going to start to see the loss of a lot more people.
Score: 15 Votes (Like | Disagree)
JaySoul Avatar
100 months ago
The strategy outside of the USA needs work, Apple.

Try reading MacRumors once in a while, we have all the answers.
Score: 13 Votes (Like | Disagree)
goodcow Avatar
100 months ago
The strategy outside of the USA needs work, Apple.

iOS devices are priced at least double that of their Android competitors. In the US, this price difference is masked by carrier subsidies, which aren't given in Europe.

Either Apple can come down significantly on price to compete in volume, or they can continue to let iOS marketshare dwindle away and be happy being a premium brand. It's Mac vs. Windows again.
Score: 12 Votes (Like | Disagree)
roadbloc Avatar
100 months ago
$550, $650, $750 price points can't compete with a $200 Android with an SD card slot.

This pretty much covers it. The iPhone is more expensive with no real benefit when Android and Windows Phone can do exactly the same stuff for less and more expandability.
Score: 11 Votes (Like | Disagree)
PinkyMacGodess Avatar
100 months ago
Android leads because there are more different models from more different companies, which has the big negative of creating a fragmented user base.
Score: 10 Votes (Like | Disagree)

Top Stories

iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
tesla red orange bg feature

Tesla CEO Elon Musk Takes Shots at Apple During Earnings Call

Monday July 26, 2021 4:53 pm PDT by
During a Tesla earnings call that took place today, Tesla CEO Elon Musk spent time sniping at Apple, reports CNBC. Musk criticized Apple's "walled garden" and made comments on the company's cobalt use. In a discussion about plans to allow Tesla competitors to use the Tesla electric vehicle charger network, Musk said that Tesla does not want to create a walled garden to "bludgeon" Tesla...
FaceID iMac REREREREMIX

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by
Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....