Live Coverage of Apple's 2013 iPhone Media Event

sep_2013_event_inviteApple's highly anticipated September media event is being held today in Town Hall auditorium at the company's headquarters in Cupertino, California. The event begins at 10:00 AM Pacific Time / 1:00 PM Eastern Time, and Apple is expected to unveil new iPhone 5S and iPhone 5C models while also providing a final overview of iOS 7 before the redesigned operating system launches to the public.

Unlike the past several Apple media events and keynotes, it does not appear that the company will be offering a live video stream of today's event. Prior to other recent events, an "Apple Events" channel has appeared on the Apple TV and the company has promoted the live streams on its home page, but none of those indicators have appeared so far.

While Apple will apparently not be providing a live video stream, a number of tech sites are on hand for the event and will be posting live blogs: Engadget, Ars Technica, The Verge, TechCrunch, The Loop, Macworld, AllThingsD, CNET, SlashGear.

In addition, we will be updating this article with summary coverage and issuing Twitter updates through our @MacRumorsLive account as the event unfolds. Separate news stories regarding the event announcements will go out through our @MacRumors account.

Apple's online stores around the world are currently down in advance of the event.

Event Transcript in Reverse Chronological Order

11:20 am: Costello takes a bow, shakes Cook's hand and receives standing ovation from the crowd.
11:17 am: Costello is on stage singing and chatting with the crowd.
11:10 am: Musician coming on stage, three decades of work, 29 albums. Elvis Costello.
11:10 am: "We do really love music and celebrating great artists."
11:09 am: "Before we close, we want to return to music."
11:08 am: Showing a number of people in brightly colored spaces using different colored iPhone 5C models in multiple languages.
11:08 am: "We've prepared a few ads", and they're showing one of them.
11:07 am: iOS 7 is the biggest change to iOS since the original iPhone.
11:07 am: "We don't just pack in feature after feature." "We think deeply about experiences we want to create."

f1378836414

11:06 am: First time the iPhone will be in China at launch.
11:06 am: Available in 100 countries on 270 carriers by the end of the year.
11:06 am: Launching in Japan on Softbank, KDDI and now NTT DoCoMo.
11:06 am: Available September 20th in US, Australia, China, Canada, France, Germany, Japan, Singapore and the UK.

f1378836362

11:05 am: Available Friday September 13 for preorder, September 20 in stores.
11:05 am: iPhone 4S still available, 8GB model free with two-year contract.

f1378836306

11:05 am: "Others don't talk about this, but we're going to continue doing so because it's important to us."
11:05 am: New cases are $39 each, all new products are environmentally friendly.
11:04 am: iPhone 5S: 16GB for $199, 32GB for $299, 64GB for $399 with two-year contract.
11:03 am: "Technology is at its best and most empowering when it simply disappears."
11:03 am: "Fingerprint is never available to other apps, and never uploaded to servers or backed up to iCloud."
11:02 am: Capacitive touch to read fingerprint, all fingerprints are encrypted.
11:01 am: According to the video, the demo reads fingerprints pretty quickly from multiple angles. Can handle multiple fingerprints.
11:00 am: "Every component and process has been considered and measured to make sure it's truly useful and enhances the user experience"
11:00 am: "It's not just rampant technology for technology's sake"

f1378836024

11:00 am: iPhone 5S video with Jony Ive: "Meticulously designed and crafted."
10:59 am: Deeply built into iOS 7, can make iTunes and App Store purchases by using finger to authenticate.
10:59 am: "Can simply touch your home button to unlock your phone."
10:59 am: Built into new sapphire crystal home button. Ring around the button is a detection ring that turns on the sensor. Button is sapphire to avoid scratching.

f1378835935

10:58 am: Sensor is 170 microns, 500ppi resolution, scans sub-epidermal skin layers and can read in any finger orientation.
10:57 am: "Uses a key you have with you everywhere you go"
10:57 am: Touch ID coming on iPhone 5S.
10:57 am: For some people, that's too cumbersome. Half of smartphone users don't bother.
10:57 am: Most common security feature is a passcode.
10:56 am: "Third feature is all about security."
10:56 am: 28 megapixel panoramic shots, exposure adjusted automatically
10:55 am: Squirrel image returns from prior keynote, with lots of laughter from the audience.
10:54 am: Videos can be edited to choose which parts are normal speed and which are slo-mo.
10:54 am: HD video at 720p at 120fps.
10:53 am: Slow motion supported as well, 120fps.
10:53 am: Can also keep multiple photos from the burst.
10:53 am: Phone analyzes all the burst shots and presents which one it thinks will be your pick for best shot.
10:52 am: "Great for action shots and fidgeting kids."
10:52 am: Hold down the shutter and will take images for as long as the button is held.
10:52 am: Takes multiple photos, combines for light levels and then picks the sharpest. New 10 frame per second burst mode.
10:51 am: Auto-image stabilization
10:51 am: Apple showing side-by-side images with old flash and new.
10:51 am: Can combine the two lights to get the right color balance for the room.
10:50 am: Has two LEDs, one is cool and white, other is warm and amber.
10:50 am: New 'true tone flash'
10:50 am: When a photo is taken, it takes multiple photos and picks the best.
10:49 am: Automatically sets white balance, exposure level, creates dynamic local tone map. Autofocus matrix metering.
10:49 am: New software in iOS 7 has been designed to "take advantage of this new sensor"

f1378835332

10:48 am: Bigger pixels = better picture, pixels are 1.5 microns.
10:48 am: A new five-element Apple-designed lens with F2.2 aperture. 15% larger active sensor area.
10:47 am: "For most of us, we just want to take a picture."
10:47 am: New camera: It used to be that to take better pics, you just learned to become a better photographer.
10:47 am: Battery life, 10 hours 3G talk time, LTE browsing, Wi-FI browsing, video. 8 hours 3G browsing, 40 hours music, 250 hours standby.

f1378835214

10:46 am: Can tell if user is stationary, walking, driving. Will measure Nike Fuel movement ratings, integrated into Game Center.
10:46 am: Nike creating new 'Nike+ Move' app.
10:45 am: New CoreMotion API in iOS 7, identifies user movement, optimizations based on contextual awareness.

f1378835142

10:45 am: Continuously measures motion data, accelerometer, gyroscope, compass -- enables a new generation of health and fitness apps.
10:45 am: New part called the M7, works alongside the A7. "Motion co-processor"
10:44 am: Infinity Blade III. "Available alongside the new iPhone 5S" on the App Store.
10:42 am: Demo is running in real time and "nary a lag or stutter" according to The Verge.
10:42 am: Capable of lens flares that would "make J.J. Abrams proud."
10:41 am: "Converting games to 64-bit is usually a painful process, but with Apple it took 2 hours."
10:41 am: 5S has very clear ring around the home button in the slides.
10:41 am: Play as one of two characters. Runs 5x faster on iPhone 5S than the iPhone 5.
10:41 am: 8 separate worlds, each world is as big or bigger than the entire first game.
10:40 am: "I can hardly believe it's been 3 years since we introduced Infinity Blade." Demoing the conclusion of the Infinity Blade Trilogy, Infinity Blade 3
10:39 am: Epic Games coming on stage to demo.
10:39 am: OpenGL ES 3.0, up to 56x faster graphics performance than the original iPhone.
10:38 am: Full Xcode support, backwards compatible. "Benefits are huge." CPU and graphics are twice as fast. CPU is 40x faster than original iPhone, with half coming with jump between A6 and A7.

f1378834685

10:38 am: iOS 7 updated for 64-bit. Native kernel, libraries and drivers, all built-in apps re-engineered.
10:37 am: Twice as many transistors for same physical space as the A6.

f1378834649

10:36 am: "I don't think the other guys are even talking about it yet."
10:36 am: System-on-a-chip A7 64-bit chip, first ever on a smartphone.
10:36 am: "Huge leap forward in mobile computing performance."
10:36 am: Officially: Silver, gold and 'space grey'
10:35 am: "It is the gold standard"
10:35 am: Double-LED flash.
10:35 am: Slate, gold and silver color options.
10:34 am: "Packed with incredible technologies."
10:34 am: "It's the most forward -thinking phone we've ever created."
10:34 am: Now to the iPhone 5S.
10:33 am: "It's quite remarkable when something feels familiar and yet is new at the same time. That's the iPhone 5C."
10:33 am: Wallpapers match the colors of the device.
10:32 am: "Offers a dense feel you wouldn't expect from a plastic product.
10:31 am: Steel frame inside the polycarbonate case doubles as an antenna
10:30 am: "Took the same care with how the 5C feels in your hand"
10:30 am: "iPhone 5C is beautifully, unapologetically plastic."

f1378834226

10:29 am: "We believe the iPhone is an experience"
10:29 am: iPhone 5C video starring Jony Ive

f1378834140

10:29 am: Cases are $29 each, environmentally friendly. Arsenic, mercury and Android-free!
10:28 am: 16GB is $99, 32GB is $199 with two-year contract.
10:28 am: New front-facing FaceTime camera, more LTE bands, dual-band Wi-Fi ABGN, Bluetooth 4.0
10:27 am: Same 8MP rear camera, hybrid IR filter, five-element lens
10:27 am: Made from hard-coated polycarbonate, with steel-reinforced inside. 4-inch retina, integrated touch later, widescreen video, full sRGB standard, A6 processor, same as iPhone 5. Slightly larger battery capacity.

f1378833996

10:26 am: Circular cut-out patterns on the cases to show off the color underneath.
10:25 am: Custom cases with soft silicon rubber.

f1378833890

10:24 am: "But you haven't seen it before, not like this." Green, yellow, blue, white and pink/red.
10:24 am: Apple now running an iPhone 5C launch video.
10:23 am: More fun, more colorful. "A few of you may have seen some shots on the web, and that's cool, because everyone is really excited about this."
10:23 am: "Made with all the incredible tech that customers love with iPhone 5."
10:23 am: iPhone 5C.
10:22 am: Phil Schiller coming on stage.
10:22 am: Two new designs, "allows us to serve even more customers."
10:22 am: "This year, we're going to replace the iPhone 5."
10:22 am: "In the past, when we introduced a new iPhone, we lowered the price of the old iPhone. This year, we're not going to do that."
10:22 am: iPhone 5 had most successful first year of any iPhone Apple has released. Took business "to an entirely different level".

f1378833686

10:21 am: "A couple of you may be expecting this."
10:21 am: Onto iPhone.
10:21 am: "Here are some great free apps to get you started"
10:20 am: iOS 7 will present you with a screen that lets you download these apps.
10:20 am: All apps will now be free. iPhoto, iMovie, Pages, Numbers, Keynote.
10:20 am: iWork is a really key advantage for our customers' productivity. iPhoto and iMovie are great for creativity.
10:19 am: Keynote, Pages and Numbers. iOS devices are "incredible for creating content".

f1378833529

10:18 am: iWork consists of the best-selling mobile productivity app on any platform.
10:17 am: On to iWork.
10:17 am: "Like getting an all new phone that you already know how to use."
10:17 am: iPhone 4 and later, iPad 2 and later, iPad mini, and iPod touch (5th generation).
10:17 am: iOS 7 launching Friday September 18th.
10:16 am: Showing off apps from Zillow, Evernote, OpenTable. "Developer community is hugely inspired" by iOS 7.
10:15 am: "The best way to experience new music"
10:15 am: Covering iTunes Radio, launching with iOS 7.
10:14 am: Now talking about Photos, collections organized based on time and location they were taken. Built-in filters in Camera app.
10:13 am: System alert sounds updated as well.
10:13 am: "You may miss a call because you're dancing!"

f1378833155

10:12 am: New ringtones!
10:12 am: New multitasking view, new Safari, Siri improvements, etc. Moving quickly through iOS 7.
10:11 am: Laughs for text messages complimenting Federighi's hair.
10:10 am: Going over the iOS 7 features, new lock screen, control center, parallax effects, new notification center.
10:10 am: Hundreds of millions will download iOS 7 overnight.
10:09 am: Apple SVP Craig Federighi now on stage to talk iOS 7.
10:09 am: "iOS 7 will quickly become the world's most popular operating system."
10:08 am: Next month, Apple will sell its 700 millionth iOS device. iPhone, iPad, iPod Touch.
10:08 am: Moving to iOS 7. "We've been hard at work completing iOS 7."
10:08 am: Talking about US, now. Showing off the new Stanford store, replacing the older, smaller location. Glass on three sides and a cantilevered roof. Store is split into two rooms, one for service and one for retail.
10:06 am: Now moving onto Apple Retail. "We're expanding our footprint outside the US."
10:06 am: Cook: "I really encourage you to catch a couple of concerts."
10:05 am: Video shows iTunes Festival venue being set up, fans rushing in, time lapse events, etc.
10:04 am: Apple showing off an iTunes Festival video. Concerts on iPhone, iPad, Apple TV, or Mac and PC.
10:03 am: Livestreaming to 100 different countries, and many available on demand as well.
10:03 am: Apple doesn't charge for tickets and 20 million people have applied for them.
10:02 am: iTunes Festival, in its seventh year, showcasing 30 nights of musical performances in London. Elton John, Justin Timberlake, Lady Gaga, Katy Perry

f1378832538

10:02 am: "We're excited to show you some things we're really proud of", but first Cook is going into some updates.
10:01 am: "Thank you very much for joining us. A special welcome goes out to those joining us in Beijing and Tokyo."
10:01 am: Tim Cook is coming on stage.
9:59 am: The event will be starting momentarily.
9:55 am: Media are moving into the auditorium and getting situated.
9:06 am: Photo of media line via TechCrunch

f1378829107

Top Rated Comments

Patriot24 Avatar
109 months ago
9/10 10:00 AM:

* Good Morning! We are very excited to be here today! - Tim
* Lets start off with some news about the business.
* Here's Phil to tell you about some exciting new iPods
* "iPhone 5s" - Phil
* Spec bumps across the board
* Fingerprint sensor
* New colors
* iPhone 5C
* iOS 7
* A super-hip band to play us out


9/10 11:00 AM: "ugh! They didn't do anything new! So doomed without Steve!"

9/13 12:00 AM: *pre-orders iPhone*

9/16 10:00 AM: "News just coming in now from Apple that this was their largest pre-order of an iPhone ever"

Profit.
Score: 55 Votes (Like | Disagree)
sw1tcher Avatar
109 months ago
new iPhone 5C case

Score: 29 Votes (Like | Disagree)
macaddict06 Avatar
109 months ago
"Ugh, the colors are gross"

"Ugh, the screen is too small"

"Ugh, what good is 64 bit"

"Ugh, fingerprint sensor is stupid"

"Ugh, no 128GB? why bother"

"Ugh, no drop in price?

"Ugh, no extra megapixels?"

...

Good God, your families must HATE to be around you at Christmas.
Score: 24 Votes (Like | Disagree)
576316 Avatar
109 months ago
Is this confirmed? No live stream? That seems silly for the announcement of a flagship product from the world's biggest technology company. Everyone else does it!!

I love ya Apple, but c'mon.
Score: 17 Votes (Like | Disagree)
gto55 Avatar
109 months ago
Sony, Samsung, Google, Motorola, LG, Xiaomi say "Thank you, Apple"....
Score: 16 Votes (Like | Disagree)
Tom2893 Avatar
109 months ago
I want a live stream :(
Score: 16 Votes (Like | Disagree)

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...
appleprivacyad cleaned

iOS 15 Patched Security Hole That Potentially Exposed Users' Private Apple ID Information to Third-Party Apps

Thursday January 20, 2022 3:32 am PST by
Apple patched two significant security vulnerabilities when it released iOS 15 that could have potentially exposed users' private Apple ID information and in-app search history to malicious third-party apps and allowed apps to override user Privacy preferences, Apple has revealed in a recent support document update. With most iOS, macOS, tvOS, and watchOS updates, Apple provides a list of...
safari icon blue banner

macOS Monterey 12.2 and iOS 15.3 Release Candidates Fix Safari Bug That Leaks Browsing Activity

Thursday January 20, 2022 1:30 pm PST by
The macOS Monterey 12.2 and iOS 15.3 release candidates that came out today appear to address a Safari bug that could cause your recent browsing history and details about your identity to be leaked to malicious entities. As shared last week by browser fingerprinting service FingerprintJS, there is an issue with the WebKit implementation of the IndexedDB JavaScript API. Any website that uses...