iphone_5_black_whiteApple executives are traveling to Russia this week to meet with the company’s top retailers and distributors in the country, reports TechCrunch. At the meetings, execs are said to be discussing tactics to increase sales and supplies in Russia, as well as covering which iPhone models will be sold.

In Russia, we understand, Apple is sending over some of its top people to meet with various retailers in the country. It seems that the details of what the meetings will entail have been very limited, even to the parties themselves.

"Apple is coming to town to talk to different retailers," one told me. "There is going to be a discussion about getting more active in Russia with the iPhone. I assume the discussions will include models that will be launched here.”

As with China Mobile in China and DoCoMo in Japan, Apple has had trouble securing deals with Russian carriers. After Russia's largest carrier, Mobile TeleSystems (MTS), opted to stop selling the iPhone in 2012 over contractual disagreements, Apple’s only iPhone distribution in the country has been through third-party retailers. Supplies in the country are routed through a single distributor and often constrained, an issue which Apple appears to be looking to fix.

Today, Apple has a deal in place with one distributor, Svyaznoy, which is also one of the country’s main mobile phone retailers itself. In addition to its own retail business, Svyaznoy acts as a distributor to other retailers, both offline and online. Its competitors, understandably, think this is unfair at best. "We either don’t get access to iPhones, or a sub-minimum level of stock from Svayznoy," a retailer told me. "You rely only on Svyaznoy, but they completely control the supply and the market.”

In Russia, carriers and retailers are unable to offer subsidized pricing. High taxes also make the iPhone expensive in the country, and Apple’s contracts often require carriers to purchase a large number of phones. Though that’s a daunting prospect with the standard iPhone, the lower-cost iPhone that Apple is developing could be more appealing to consumers, retailers, and carriers, in terms of supply and cost.

Despite the fact that iPhones in Russia are sold outside of carriers, Tim Cook noted during Apple’s third quarter earnings call that iPhone activations in Russia were at an all time high. He also said that Apple was seeking other relationships in the country to "add and enhance" the current ones.

Apple's iPhone 5S and lower-cost iPhone 5C are expected to debut during a September 10 iPhone event. While rumors have suggested that the phone will launch on September 20 in multiple countries, Russia often gets its iPhone supplies several months after launch.

Top Rated Comments

Truffy Avatar
139 months ago
They'll never break the market until they make a vodka-flavoured one.
Score: 3 Votes (Like | Disagree)
Gasu E. Avatar
139 months ago
They'll never break the market until they make a vodka-flavoured one.

Leave the vodka market to Samsung.

----------

darn, so close with the champagne one :)

Apple is targeting the oligarch segment. Champagne goes great with caviar. :D
Score: 2 Votes (Like | Disagree)
newwavedave Avatar
139 months ago
Wolverines
Score: 1 Votes (Like | Disagree)
dysamoria Avatar
139 months ago
What? No "in communist Russia" jokes?

Or is that "in soviet Russia"?
Score: 1 Votes (Like | Disagree)
dugbug Avatar
139 months ago
They'll never break the market until they make a vodka-flavoured one.

darn, so close with the champagne one :)
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iOS 18 Siri Integrated Feature

Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
m3 mbp space black

M4 Macs Are Expected to Launch in This Order Starting Later This Year

Sunday April 14, 2024 10:40 am PDT by
Bloomberg's Mark Gurman recently reported that the first Macs with M4 series chips will be released later this year, with more models to follow next year. In his Power On newsletter today, Gurman shared a more specific roadmap for these Macs. Here is the order in which Gurman expects the Macs to launch:1. A low-end 14-inch MacBook Pro with the M4, coming around the end of 2024. 2. A 24-inch ...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...