New Windows Tablet Ad Again Uses Siri's Voice to Poke Fun at iPad

Microsoft has posted a new television ad on YouTube for the Dell XPS 10 Tablet running Windows RT. The ad, which somewhat reminiscent of Apple's Mac vs. PC spots, use Siri's voice to compare the Windows Tablet to the iPad. A similar spot featuring the ASUS VivoTab Smart was posted last month.

Sorry, I don't zoom like that. Ouch. Ouch.

You can't put an SD card there. Or there. Or there.

You can do two things at once? That's cool.

Oh. That's not cool.

Microsoft has come under some criticism for a comparison page it posted back in May that inaccurately depicted a Windows Tablet as larger than the iPad.

The campaign is a bit of a reversal for Microsoft and other of Apple's competitors -- in general, advertising from the competition has tended to avoid mentioning Apple's iconic products in their ads.

Apple's latest advertising campaign has focused on the people using its products rather than the products themselves, a significant change from its more recent campaigns.

Top Rated Comments

StickerBox Avatar
101 months ago
This is like throwing a bird into a lake and saying "haha, it can't swim, therefore it's ****". Well, it can fly instead.
Score: 96 Votes (Like | Disagree)
Schmitty11 Avatar
101 months ago
This has to be the worst ad ive ever seen. Oh you can zoom the start page wow so cool. And who the hell actually uses an SD card still? Only about a million other ways to store and transfer things

Anyone who uses a real camera?
Score: 68 Votes (Like | Disagree)
ZacNicholson Avatar
101 months ago
funny, but ipad still sells better
Score: 61 Votes (Like | Disagree)
donutbagel Avatar
101 months ago
Who the **** wants to zoom in the home screen? It's all gimmicks except for the SD card. That's a legitimate feature that the iPad could use, and not for cameras but for upgrading the storage.
Score: 54 Votes (Like | Disagree)
notjustjay Avatar
101 months ago
This has to be the worst ad ive ever seen. Oh you can zoom the start page wow so cool. And who the hell actually uses an SD card still? Only about a million other ways to store and transfer things

"I don't need it therefore nobody else does"?

An SD card slot would be incredibly useful in an iPad.

It's obvious why Apple wouldn't allow it, but you don't think it would be a good idea to be able to load some of your apps, or music, or a pile of movies, onto an SD card for a long trip? Or pop the card out of your camera to load up the photos into iPhoto (without the need for the third piece of hardware, the Camera Connection Kit)? Or load up Office documents to read and edit?
Score: 47 Votes (Like | Disagree)
heehee Avatar
101 months ago
I liked the ad. :D
Score: 30 Votes (Like | Disagree)

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