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Microsoft Forced to Slash Surface RT Prices Despite Vigorous Anti-iPad Ad Campaign
Microsoft is planning to drop the prices of its Surface RT tablets by $150, reports The Verge. The lower prices, which will go into effect on Sunday July 14, are likely the result of lackluster sales.
Bloomberg reported in March that Microsoft had sold just 1.5 million Surface RT and Surface Pro tablets since they debuted in October of 2012 and February of 2013, respectively, with 400,000 of those sales attributed to the Pro. HP experienced similarly poor sales with its TouchPad, which was heavily discounted and then discontinued.
The Surface pricing change comes just after Microsoft announced a restructuring of the company, aiming to enhance collaboration and unify its product lineup. Microsoft has heavily marketed Windows 8 tablets in recent weeks, pitting several different tablets against Apple's iPad in a series of ads that highlight the iPad’s inability to multitask and its lack of built-in productivity software.
With the discount, Microsoft's pricing will be as follows:
- Surface RT 32GB: $349.99
- Surface RT 64GB: $449.99
- Surface RT 32GB with Touch Cover: $449.99
- Surface RT 64GB with Touch Cover: $549.99
Staples has confirmed the pricing cut in a weekly promotional ad that says the new pricing will be available as of Sunday. Despite the pricing cuts, Microsoft has suggested that new versions of both the Surface Pro and the Surface RT are in the works, along with a number of new accessories.
Bloomberg reported in March that Microsoft had sold just 1.5 million Surface RT and Surface Pro tablets since they debuted in October of 2012 and February of 2013, respectively, with 400,000 of those sales attributed to the Pro. HP experienced similarly poor sales with its TouchPad, which was heavily discounted and then discontinued.
The Surface pricing change comes just after Microsoft announced a restructuring of the company, aiming to enhance collaboration and unify its product lineup. Microsoft has heavily marketed Windows 8 tablets in recent weeks, pitting several different tablets against Apple's iPad in a series of ads that highlight the iPad’s inability to multitask and its lack of built-in productivity software.
With the discount, Microsoft's pricing will be as follows:
- Surface RT 32GB: $349.99
- Surface RT 64GB: $449.99
- Surface RT 32GB with Touch Cover: $449.99
- Surface RT 64GB with Touch Cover: $549.99
Staples has confirmed the pricing cut in a weekly promotional ad that says the new pricing will be available as of Sunday. Despite the pricing cuts, Microsoft has suggested that new versions of both the Surface Pro and the Surface RT are in the works, along with a number of new accessories.
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73 months ago
This reminds me of that other tablet that didn't do to well years ago. What was the name? I can't remember. They lowered prices too, and sold out and then never produced anymore. Lol
73 months ago
Wow. I read the headline, and did a LOL in my head, then I came here to post it, and see that I was beaten to it by several people. So here it goes, LOL.
What a piece of junk. But hey, that baseball scout sure loved his Windows tablet!!!!! Who would buy these. They could price them down to $100, but that means devs would be running away from the platform. Consumers would stay away as no good apps would be coming. What a mess.
Folks, if you want a tablet, just get an iPad mini. I've had both full size and mini, and boy do I love the mini. What a joy. I can't wait for retina!!!!!
What a piece of junk. But hey, that baseball scout sure loved his Windows tablet!!!!! Who would buy these. They could price them down to $100, but that means devs would be running away from the platform. Consumers would stay away as no good apps would be coming. What a mess.
Folks, if you want a tablet, just get an iPad mini. I've had both full size and mini, and boy do I love the mini. What a joy. I can't wait for retina!!!!!
73 months ago
Sent from my iPad
The iPad is so good that it is extremely hard for them to compite with it. The key reason, IMO, is that carriers had little, if any, traction with tablets (they are not subsidized) and it is a retail game.
The iPad is so good that it is extremely hard for them to compite with it. The key reason, IMO, is that carriers had little, if any, traction with tablets (they are not subsidized) and it is a retail game.
73 months ago
This reminds me of that other tablet that didn't do to well years ago. What was the name? I can't remember. They lowered prices too, and sold out and then never produced anymore. Lol
HP Touchpad? Motorola Xoom? List goes on and on.
73 months ago
The Ads aren't enough, people are still confused at the differences between Surface RT and Surface Pro.
Scrap the Surface RT completely, drop the Surface Pro down to 499$ and you might just have a better chance of competing.
Actually, just drop Surface completely, buy Nokia, and let them build MS products.
Scrap the Surface RT completely, drop the Surface Pro down to 499$ and you might just have a better chance of competing.
Actually, just drop Surface completely, buy Nokia, and let them build MS products.
73 months ago
Microsoft is run by businessmen. They think all anyone wants to do on their tablets is edit spreadsheets and other business-related activities that I'm sure the fools at Microsoft do all the time. They also think people will be impressed by pure gimmicks and dancing. It's pretty embarrassing really...
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