Microsoft Releases New Anti-iPad Ad Highlighting Surface Accessories

Microsoft today released another anti-iPad commercial, this time focusing on the iPad's lack of a USB port while highlighting the Surface RT's keyboard and stand. The ad once again returns to using Siri's voice to point out the iPad's shortcomings.

"Oh dear, I need a little help here," says Siri as the Surface is propped up with its included kickstand. "I'm sorry, I don't have a USB port," Siri continues, before lamenting about the Surface keyboard. "Oh snap, you have a real keyboard too?"


Microsoft's newest ad comes just a day after the company announced that it was taking a $900 million charge "related to Surface RT inventory adjustments," during its fiscal fourth quarter earnings report. As of Sunday, Microsoft discounted the price of its Surface RT by $150.

The 32GB version of the tablet now sells for $349 compared to $599 for the 32GB iPad, which is another point that Microsoft uses in its newest advertisement. "This isn't going to end well for me, is it?" Siri asks, just before the prices flash on the screen. "No, definitely not ending well. Do you still think I'm pretty?"

Following yesterday's announcement, Microsoft stock fell 12%, marking its worst single day drop since 2000.

Top Rated Comments

magiic Avatar
138 months ago
Microsoft needs to focus on telling people why they should buy a Surface and not why they should not buy an iPad.
Score: 127 Votes (Like | Disagree)
appleisking Avatar
138 months ago
My reaction to this ad was the same as Siri's first line: "Oh no, here we go again."
Score: 75 Votes (Like | Disagree)
ValSalva Avatar
138 months ago
I guess $900,000,000 isn't enough to lose. Now Microsoft is wasting even more money advertising this lemon.
Score: 57 Votes (Like | Disagree)
Dreamer2go Avatar
138 months ago
Microsoft

THATS WEAK....
Siri is doing ALL the talking.... so you're making Apple more glorious coz I find Siri super funny here.
Score: 40 Votes (Like | Disagree)
techpr Avatar
138 months ago
Microsoft you fail.
Score: 38 Votes (Like | Disagree)
trauncher Avatar
138 months ago
The Art Schol method of business suicide

Art Scholl (a famous aerobatic pilot) always said that when he died, he wanted to die "Full Throttle, pulling back on the stick, with both feet on the dashboard". That is exactly what Microsoft is doing.

Full throttle... both feet on the dashboard... straight down.

Perhaps this is why...
Score: 34 Votes (Like | Disagree)

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