Microsoft Releases New Anti-iPad Ad Highlighting Surface Accessories

Microsoft today released another anti-iPad commercial, this time focusing on the iPad's lack of a USB port while highlighting the Surface RT's keyboard and stand. The ad once again returns to using Siri's voice to point out the iPad's shortcomings.

"Oh dear, I need a little help here," says Siri as the Surface is propped up with its included kickstand. "I'm sorry, I don't have a USB port," Siri continues, before lamenting about the Surface keyboard. "Oh snap, you have a real keyboard too?"


Microsoft's newest ad comes just a day after the company announced that it was taking a $900 million charge "related to Surface RT inventory adjustments," during its fiscal fourth quarter earnings report. As of Sunday, Microsoft discounted the price of its Surface RT by $150.

The 32GB version of the tablet now sells for $349 compared to $599 for the 32GB iPad, which is another point that Microsoft uses in its newest advertisement. "This isn't going to end well for me, is it?" Siri asks, just before the prices flash on the screen. "No, definitely not ending well. Do you still think I'm pretty?"

Following yesterday's announcement, Microsoft stock fell 12%, marking its worst single day drop since 2000.

Popular Stories

new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
iOS 17

Apple Sheds More Light on iOS 17.5 Bug That Resurfaced Deleted Photos

Friday May 24, 2024 2:36 am PDT by
Last week, some iPhone users reported that Apple's iOS 17.5 update had introduced a bug that caused old photos that were deleted to reappear in the Photos app. Apple quickly released an iOS 17.5.1 update to fix the issue, but for many users, its explanation of "database corruption" in the release notes was all too brief, and did little to allay concerns about the privacy of their data. Apple ...

Top Rated Comments

magiic Avatar
142 months ago
Microsoft needs to focus on telling people why they should buy a Surface and not why they should not buy an iPad.
Score: 127 Votes (Like | Disagree)
appleisking Avatar
142 months ago
My reaction to this ad was the same as Siri's first line: "Oh no, here we go again."
Score: 75 Votes (Like | Disagree)
ValSalva Avatar
142 months ago
I guess $900,000,000 isn't enough to lose. Now Microsoft is wasting even more money advertising this lemon.
Score: 57 Votes (Like | Disagree)
Dreamer2go Avatar
142 months ago
Microsoft

THATS WEAK....
Siri is doing ALL the talking.... so you're making Apple more glorious coz I find Siri super funny here.
Score: 40 Votes (Like | Disagree)
techpr Avatar
142 months ago
Microsoft you fail.
Score: 38 Votes (Like | Disagree)
trauncher Avatar
142 months ago
The Art Schol method of business suicide

Art Scholl (a famous aerobatic pilot) always said that when he died, he wanted to die "Full Throttle, pulling back on the stick, with both feet on the dashboard". That is exactly what Microsoft is doing.

Full throttle... both feet on the dashboard... straight down.

Perhaps this is why...
Score: 34 Votes (Like | Disagree)