Microsoft Surface Estimated to Have Sold Only 1.7 Million Units Since Launch

Microsoft filed its annual Form 10-K with the Securities and Exchange Commission (SEC) today, revealing that the Microsoft Surface lineup has garnered only $853 million in revenue for the company, which is less than the recent $900 million writedown the company took for the Surface RT.

And as GeekWire notes, it's also less than the "$898 million increase in advertising costs associated primarily with Windows 8 and Surface.” The numbers account for all Surfaces sold from the device's original fall launch until the end of Microsoft's fiscal year on June 30.

surfacert
While Microsoft did not reveal how many Surface units it sold, GeekWire does estimate that it sold approximately 1.7 million units by the end of June, which roughly corroborates a Bloomberg report in March claiming that Microsoft had sold 1.5 million Surface devices.

As The Loop's Jim Dalrymple points out, Microsoft has sold 1.7 million Surface units in 8 months, which is a far cry from the 3 million iPads Apple sold in 3 days last November, the 14.6 million iPads it sold last quarter and the 57 million iPads Apple sold since the Surface launched.

Late last week, Microsoft CEO Steve Ballmer told employees at an internal Microsoft town hall meeting that the company had "built more devices than [Microsoft] could sell" in reference to slowing Surface sales. Recently, Microsoft has been trying to sell more devices by aggressively marketing the Surface RT as an iPad competitor with negative ads and was forced to drop the price of its Surface RT prices by $150.

Despite the slow sales of the Surface tablets, Microsoft is said to be pushing forward with plans for a second generation tablet.

Top Rated Comments

MultiMediaWill Avatar
132 months ago
That's what happens when you release a s*** product.
Score: 75 Votes (Like | Disagree)
Klae17 Avatar
132 months ago
Siri: 14.6 Million in Q3 of 2013.

Surface: I'm sorry I can't do that.
Score: 72 Votes (Like | Disagree)
AppleScruff1 Avatar
132 months ago
That's what happens when you release a s*** product.

Except it really isn't a #$%& product.
Score: 39 Votes (Like | Disagree)
anzio Avatar
132 months ago
That's 1.7 million more than I expected. So I guess I'm reading this as good news for Microsoft!
Score: 35 Votes (Like | Disagree)
coolspot18 Avatar
132 months ago
That's what happens when you release a s*** product.
Microsoft Surface is actually a pretty good product ... better than Android or even iOS in some respects.

I think the failure has more to do with marketing - the confusion between RT and Pro. Also, forcing consumers to use Windows 8 on the desktop did help to engender good will. Lack of developer support didn't help. Partnering with Nokia (a dying phone company) to produce a line of bum phones didn't help Microsoft's image either.
Score: 32 Votes (Like | Disagree)
Diode Avatar
132 months ago
Steve nailed it again:

"When sales guys run the company, the product guys don't matter so much, and a lot of them turn off. It happened at Apple ... and happened when Ballmer took over Microsoft ... I don't think anything will change at Microsoft as long as Ballmer is running it."
Score: 20 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Lineup Feature

iPhone 15 Models Feature New Setting to Strictly Prevent Charging Beyond 80%

Tuesday September 19, 2023 2:04 pm PDT by
All of the iPhone 15 and iPhone 15 Pro models feature a new battery health setting that prevents the devices from charging beyond 80% at all times when enabled, as confirmed by The Verge's Allison Johnson during a Q&A session today. The new setting is separate from the pre-existing Optimized Battery Charging feature on iPhones, which intelligently delays charging past 80% until a more...
iOS 17 and iPhones Feature

iOS 17: 10 New Features That Just Launched

Sunday September 17, 2023 12:35 pm PDT by
In June, Apple announced iOS 17 with a wide range of new features and changes for the iPhone. Following over three months of beta testing, the free software update will be released this Monday, September 18 for the iPhone XS and newer. Below, we have recapped 10 key features coming to the iPhone with iOS 17, with additional features coming later this year. The update should be released to...
iOS 17

Apple Releases iOS 17.0.1 and iPadOS 17.0.1 With Bug Fixes, Plus iOS 17.0.2 for iPhone 15 Models

Thursday September 21, 2023 10:28 am PDT by
Apple today released iOS 17.0.1 and iPadOS 17.0.1 updates for the iPhone and the iPad, adding bug fixes to the new software. The iOS 17.0.1 and iPadOS 17.0.1 updates come just a few days after Apple launched iOS 17 and iPadOS 17. The software, which is build 21A340, can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There is a...
emojipedia 15 1 emoji

Emoji Coming to Future iOS 17 Update Include Shaking Head, Brown Mushroom, Lime, Phoenix and More

Tuesday September 19, 2023 12:43 pm PDT by
As Apple was announcing new iPhone models last week, the Unicode Consortium was officially approving new emoji characters that are set to be added to smartphones starting in 2024. Mockup of new emoji from Emojipedia Approved Unicode 15.1 emoji include phoenix, lime, an edible mushroom, shaking head vertically (as in a "yes" nod), shaking head horizontally (a "no" head shake), and broken...