Bob Mansfield to Focus on New Products, Other Execs Take Over Management Duties

Bob MansfieldEarlier this week, Apple executive Bob Mansfield stepped down from his management duties at Apple in order to focus on 'special projects' -- reportedly working on the development of entirely new products for the company.

Now, 9to5Mac has additional details about how the shake-up affects other executives.

Dan Riccio, who was promoted to lead Apple's hardware engineering teams when Bob Mansfield first retired last year, will gain oversight of the company's antenna design teams in addition to his current leadership of Mac, iPhone, iPad and iPod engineering.

Jeff Williams, who, as Senior Vice President for Operations, has been Tim Cook's right hand man for years, will take over the job of managing Apple's special projects engineering teams, while Mansfield gets to continue working with Apple's newest and most cutting edge designs without the distraction of management.

According to a source familiar with the former Technologies team, there has been a lack of formal internal communication regarding the reasoning behind the management shift. However, the company did make the new executive roles clear to these employees. Even with the lack of communication, sources say that the change is not unprecedented. Over the last couple of months, Mansfield is said to have been increasingly focused on chips (and some aspects of wireless) while delegating his other teams to other executives.

9to5 goes on to note that though Mansfield would like to retire at some point, he will likely never fully leave the company. Given the lengths that Tim Cook went in order to keep Mansfield at Apple, it's likely he will be given free rein to work whatever hours and on whatever projects he wishes.

Top Rated Comments

davidjearly Avatar
140 months ago
Putting his talents to better use! I still want him to be in the keynotes though, can't innovate my a**!
It was Schiller who said that, not Mansfield. ;)
Score: 21 Votes (Like | Disagree)
SeattleMoose Avatar
140 months ago
Big mistake a LOT of engineering companies make is to make their best engineers...managers.

You end up with a "meh" manager while losing a great engineer.

Good to see Bob getting to play in the lab and just be a geek again!!!
Score: 14 Votes (Like | Disagree)
komodrone Avatar
140 months ago
Bob's theMANSFIELD
Score: 13 Votes (Like | Disagree)
Mebsat Avatar
140 months ago
Also, his recent insistence to wear a monk's robe and be accompanied by a live falcon was not fitting in with the rest of the exec team meeting vibe.
Score: 11 Votes (Like | Disagree)
Tubamajuba Avatar
140 months ago

9to5 goes on to note that though Mansfield would like to retire at some point, he will likely never fully leave the company.

You can check out any time you like, but you can never leave...
Score: 7 Votes (Like | Disagree)
Mr.Dave Avatar
140 months ago
Sounds like the dream job for a tech guy (especially prior to "retirement"). Good on Bob!

Indeed! He gets to work on the most exciting stuff without having to deal with any employees reporting to him. Some gig.
Score: 7 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...