Best Buy Seeing HP TouchPad Sell-Through Rate of Under 10%

Apple has continued to dominate the tablet market with the iPad despite a number of high-profile competitors having pushed out their own devices over the past year. Even as some studies have shown Android and other operating systems beginning to eat into Apple's dominant position, most of those studies have been based on shipments into the distribution channels and not sales to end users.


Several reports have indicated that despite shipping hundreds of thousands or even millions of tablets, many of Apple's competitors are not seeing consumer interest in their products and thus the devices are sitting on store shelves and in warehouses and not making their way into users' hands. One of the most telling pieces of data comes in a new report from AllThingsD, which has learned that of the approximately 270,000 units of HP's highly-promoted TouchPad shipped out to Best Buy's distribution channels, only about 25,000 have been sold to customers.

According to one source who’s seen internal HP reports, Best Buy has taken delivery of 270,000 TouchPads and has so far managed to sell only 25,000, or less than 10 percent of the units in its inventory.

A second person who has seen Best Buy’s TouchPad sales figures confirmed the results as “consistent with what I’ve seen,” and went so far as to say that 25,000 sold might be “charitable.” This source suggested that the 25,000-unit sales number may not account for units that consumers return to stores for a refund.

Best Buy is said to be so unhappy with the lack of momentum on TouchPad sales that it has asked HP to take many of the unsold units back, but HP is reportedly "pleading" with Best Buy to remain patient. HP recently slashed $100 off of the price of the TouchPad in attempt to spur sales and is hoping that the move will turn things around, dropping pricing on the entry-level 16 GB model to $399.99. HP's price cut may not be having the desired effect, however, as reports coming in from retailers suggest that consumers are continuing to hold off in hopes that prices drop even further.

For its part, Apple has repeatedly noted that it is selling nearly every iPad it can make, pushing out over 9 million iPads last quarter alone. It was only earlier this month that Apple's online stores dropped their shipping estimates on new iPad 2 orders to "within 24 hours", indicating that Apple has finally caught up with demand five months after launch.

Top Rated Comments

(View all)
Avatar
119 months ago
iPod:MP3 Players :: iPad:Tablets

Unless someone can break out of the "me too" pack and innovate, Apple will lockdown its marketshare here just like it did with the portable music market.
Score: 27 Votes (Like | Disagree)
Avatar
119 months ago
the iPad is just snappier, it "just works"

I haven't seen 1 other tablet computer be nearly as snappy and efficient at what it does than the iPad
Score: 21 Votes (Like | Disagree)
Avatar
119 months ago
HP was the worst possible company to buy Palm and expect to do something innovative in the consumer space. There are lot of good things about webOS and even the TouchPad, but buying a HP TouchPad would be like getting tongue from your grandmother...they just aren't right together.

Apple could have snapped them up and gained their massive patent portfolio. Heck, RIM could have taken them and merged the strengths of RIM and the BB with the sexiness of webOS. Instead, grandma tongue.
Score: 17 Votes (Like | Disagree)
Avatar
119 months ago
I'd be too scared to buy an HP TouchPad because who knows if it'll be around in a year or two.

Consumers know there will be support and new apps for their iPads and Android tablets years down the road.
Score: 14 Votes (Like | Disagree)
Avatar
119 months ago
People are voting, as usual, with their wallets . . .

HP et al should be trying to come up with the next eco-system instead of trying to compete in a system that one company invented and has set the effective rules for.
Score: 13 Votes (Like | Disagree)
Avatar
119 months ago

For its part, Apple has repeatedly noted that it is selling nearly every iPad it can make, pushing out over 9 million iPads last quarter alone. It was only earlier this month that Apple's online stores dropped their shipping estimates on new iPad 2 orders to "within 24 hours" (https://www.macrumors.com/2011/08/02/apples-ipad-2-shipping-estimates-drop-to-within-24-hours-in-u-s-and-canada/), indicating that Apple has finally caught up with demand five months after launch.

Apple has not caught up with demand.

The international rollout of the iPad 2 is not yet complete nor is the iPad 2 offered in all markets that want it (same with the iPhone).

Only after the iPhone and iPad are sold in all of the markets that the iPods are sold in -- with no availability issues -- could one state that Apple has caught up with demand.
Score: 13 Votes (Like | Disagree)

Top Stories

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

iOS 14.2 Beta Adds New Shazam Music Recognition Feature for Control Center

Thursday September 17, 2020 3:36 pm PDT by
Apple today released the first beta of iOS 14.2 to developers for testing purposes, and the new update introduces a Music Recognition control for the Control Center. The new feature lets you discover music playing around you and it recognizes the music playing with in apps, even when you're wearing AirPods. Songs pop up as notifications, and you can tap to listen in Apple Music....

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Rumor Report Card: Assessing the Accuracy of Leaks After Apple's Event

Friday September 18, 2020 12:57 pm PDT by
Apple hosted its virtual "Time Flies" event this week, where it introduced four new products, including the Apple Watch Series 6, lower-cost Apple Watch SE, a 10.9-inch iPad Air with an all-screen design, and an updated 10.2-inch iPad with a faster A12 Bionic chip. As expected, there were no new iPhones, which are believed to be coming in October instead. Apple also announced that it will be ...

Epic Games Announces 'Fortnite: Save the World' Will No Longer Be Playable on macOS

Friday September 18, 2020 4:50 am PDT by
Epic Games has announced that "Fortnite: Save the World" will no longer be playable on macOS, after Apple terminated Epic Games' developer account. Fortnite has been in violation of the ‌App Store‌ rules since August 13, when it introduced a direct payment option that skirted Apple's in-app purchase system by allowing payments directly to ‌Epic Games‌. Shortly after Epic blatantly...

Deals: Cellular Carriers Introduce First Offers on Apple Watch Series 6 and SE

Friday September 18, 2020 7:43 am PDT by
With the launch of the Apple Watch Series 6 and Apple Watch SE today, cellular carriers have now introduced special offers for these new wearable devices. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Starting with AT&T, if you buy one Apple Watch Series 3, Series...