Best Buy Seeing HP TouchPad Sell-Through Rate of Under 10%

Apple has continued to dominate the tablet market with the iPad despite a number of high-profile competitors having pushed out their own devices over the past year. Even as some studies have shown Android and other operating systems beginning to eat into Apple's dominant position, most of those studies have been based on shipments into the distribution channels and not sales to end users.

best buy touchpad
Several reports have indicated that despite shipping hundreds of thousands or even millions of tablets, many of Apple's competitors are not seeing consumer interest in their products and thus the devices are sitting on store shelves and in warehouses and not making their way into users' hands. One of the most telling pieces of data comes in a new report from AllThingsD, which has learned that of the approximately 270,000 units of HP's highly-promoted TouchPad shipped out to Best Buy's distribution channels, only about 25,000 have been sold to customers.

According to one source who’s seen internal HP reports, Best Buy has taken delivery of 270,000 TouchPads and has so far managed to sell only 25,000, or less than 10 percent of the units in its inventory.

A second person who has seen Best Buy’s TouchPad sales figures confirmed the results as “consistent with what I’ve seen,” and went so far as to say that 25,000 sold might be “charitable.” This source suggested that the 25,000-unit sales number may not account for units that consumers return to stores for a refund.

Best Buy is said to be so unhappy with the lack of momentum on TouchPad sales that it has asked HP to take many of the unsold units back, but HP is reportedly "pleading" with Best Buy to remain patient. HP recently slashed $100 off of the price of the TouchPad in attempt to spur sales and is hoping that the move will turn things around, dropping pricing on the entry-level 16 GB model to $399.99. HP's price cut may not be having the desired effect, however, as reports coming in from retailers suggest that consumers are continuing to hold off in hopes that prices drop even further.

For its part, Apple has repeatedly noted that it is selling nearly every iPad it can make, pushing out over 9 million iPads last quarter alone. It was only earlier this month that Apple's online stores dropped their shipping estimates on new iPad 2 orders to "within 24 hours", indicating that Apple has finally caught up with demand five months after launch.

Top Rated Comments

GeekLawyer Avatar
129 months ago
iPod:MP3 Players :: iPad:Tablets

Unless someone can break out of the "me too" pack and innovate, Apple will lockdown its marketshare here just like it did with the portable music market.
Score: 27 Votes (Like | Disagree)
King Flamez1 Avatar
129 months ago
the iPad is just snappier, it "just works"

I haven't seen 1 other tablet computer be nearly as snappy and efficient at what it does than the iPad
Score: 21 Votes (Like | Disagree)
cere Avatar
129 months ago
HP was the worst possible company to buy Palm and expect to do something innovative in the consumer space. There are lot of good things about webOS and even the TouchPad, but buying a HP TouchPad would be like getting tongue from your grandmother...they just aren't right together.

Apple could have snapped them up and gained their massive patent portfolio. Heck, RIM could have taken them and merged the strengths of RIM and the BB with the sexiness of webOS. Instead, grandma tongue.
Score: 17 Votes (Like | Disagree)
HarryKeogh Avatar
129 months ago
I'd be too scared to buy an HP TouchPad because who knows if it'll be around in a year or two.

Consumers know there will be support and new apps for their iPads and Android tablets years down the road.
Score: 14 Votes (Like | Disagree)
Naimfan Avatar
129 months ago
People are voting, as usual, with their wallets . . .

HP et al should be trying to come up with the next eco-system instead of trying to compete in a system that one company invented and has set the effective rules for.
Score: 13 Votes (Like | Disagree)
cvaldes Avatar
129 months ago
For its part, Apple has repeatedly noted that it is selling nearly every iPad it can make, pushing out over 9 million iPads last quarter alone. It was only earlier this month that Apple's online stores dropped their shipping estimates on new iPad 2 orders to "within 24 hours" (https://www.macrumors.com/2011/08/02/apples-ipad-2-shipping-estimates-drop-to-within-24-hours-in-u-s-and-canada/), indicating that Apple has finally caught up with demand five months after launch.
Apple has not caught up with demand.

The international rollout of the iPad 2 is not yet complete nor is the iPad 2 offered in all markets that want it (same with the iPhone).

Only after the iPhone and iPad are sold in all of the markets that the iPods are sold in -- with no availability issues -- could one state that Apple has caught up with demand.
Score: 13 Votes (Like | Disagree)

Top Stories

YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
Top Stories 63 Feature

Top Stories: Beats Studio Buds Announced, Apple Watch Series 7 Rumors, and More

Saturday June 19, 2021 6:00 am PDT by
The Apple news cycle started to move beyond WWDC this week, but that doesn't mean there still wasn't a lot to talk about, led by the official debut of the much-leaked Beats Studio Buds that might give us a hint of what to expect for the second-generation AirPods Pro. With no hardware announcements at WWDC, we also took a look at when we might finally see the long-rumored redesigned MacBook...
ios wifi settings

iOS Bug Causes Specific Network Name to Disable Wi-Fi on iPhones

Sunday June 20, 2021 4:15 am PDT by
A wireless network naming bug has been discovered in iOS that effectively disables an iPhone's ability to connect to Wi-Fi. Security researcher Carl Schou found that after joining a Wi-Fi network with the name "%p%s%s%s%s%n" his iPhone's Wi-Fi functionality was left "permanently disabled." Changing a hotspot's SSID did nothing to correct the problem, with even a reboot failing to make a...
maxresdefault

Video: 20 Annoyances Apple Fixed in iOS 15 and macOS Monterey

Friday June 18, 2021 11:36 am PDT by
With iOS 15 and macOS Monterey, Apple is adding several quality of life improvements, which are designed to address some of the complaints that people have had with these operating systems for years now. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we're highlighting some of our favorite "fix" features that address long-running problems in iOS and...
16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
space gray magic accessories trio

Apple Stops Selling Magic Accessories in Space Gray

Friday June 18, 2021 9:16 am PDT by
Apple this week stopped selling its Magic Keyboard with Numeric Keypad, Magic Mouse 2, and Magic Trackpad 2 accessories for the Mac in a Space Gray color, around three months after discontinuing the iMac Pro, which also came in Space Gray. Last month, Apple listed the Space Gray accessories as available while supplies last, and the company has now removed the product pages from its website...
m1 v intel thumb

Intel Processor Market Share May Fall to New Low Next Year Due to Apple Silicon

Friday June 18, 2021 2:06 am PDT by
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
3nm apple silicon feature

Apple Supplier TSMC Readies 3nm Chip Production for Second Half of 2022

Friday June 18, 2021 6:59 am PDT by
Apple supplier TSMC is preparing to produce 3nm chips in the second half of 2022, and in the coming months, the supplier will begin production of 4nm chips, according to a new report from DigiTimes. Apple had previously booked the initial capacity of TSMC's 4nm chip production for future Macs and more recently ordered TSMC to begin production of the A15 chip for the upcoming iPhone 13,...
2021 back t0 school

Apple Launches 2021 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Thursday June 17, 2021 4:56 am PDT by
Apple today launched its seasonal back-to-school sale for the upcoming school year in the United States and Canada, offering students free AirPods alongside purchases of select Macs and iPad models. Similar to last year's promotion, this year's offer includes free AirPods alongside the purchase of a MacBook Air, MacBook Pro, the new 24-inch iMac, the Mac Pro, Mac mini, and the new M1-powered ...
applecare lower prices

Apple Lowers Prices of AppleCare+ Plans for M1 MacBook Air and MacBook Pro

Thursday June 17, 2021 7:33 am PDT by
Apple today lowered the prices of AppleCare+ plans for MacBook Air and 13-inch MacBook Pro models equipped with the M1 chip. Coverage offered by the plans, as well as accidental damage fees, appear to remain unchanged. In the United States, AppleCare+ for the MacBook Air now costs $199, down from $249. The new price applies to both M1 and Intel-based MacBook Air models, although Apple no...