Best Buy Seeing HP TouchPad Sell-Through Rate of Under 10%

Apple has continued to dominate the tablet market with the iPad despite a number of high-profile competitors having pushed out their own devices over the past year. Even as some studies have shown Android and other operating systems beginning to eat into Apple's dominant position, most of those studies have been based on shipments into the distribution channels and not sales to end users.

best buy touchpad
Several reports have indicated that despite shipping hundreds of thousands or even millions of tablets, many of Apple's competitors are not seeing consumer interest in their products and thus the devices are sitting on store shelves and in warehouses and not making their way into users' hands. One of the most telling pieces of data comes in a new report from AllThingsD, which has learned that of the approximately 270,000 units of HP's highly-promoted TouchPad shipped out to Best Buy's distribution channels, only about 25,000 have been sold to customers.

According to one source who’s seen internal HP reports, Best Buy has taken delivery of 270,000 TouchPads and has so far managed to sell only 25,000, or less than 10 percent of the units in its inventory.

A second person who has seen Best Buy’s TouchPad sales figures confirmed the results as “consistent with what I’ve seen,” and went so far as to say that 25,000 sold might be “charitable.” This source suggested that the 25,000-unit sales number may not account for units that consumers return to stores for a refund.

Best Buy is said to be so unhappy with the lack of momentum on TouchPad sales that it has asked HP to take many of the unsold units back, but HP is reportedly "pleading" with Best Buy to remain patient. HP recently slashed $100 off of the price of the TouchPad in attempt to spur sales and is hoping that the move will turn things around, dropping pricing on the entry-level 16 GB model to $399.99. HP's price cut may not be having the desired effect, however, as reports coming in from retailers suggest that consumers are continuing to hold off in hopes that prices drop even further.

For its part, Apple has repeatedly noted that it is selling nearly every iPad it can make, pushing out over 9 million iPads last quarter alone. It was only earlier this month that Apple's online stores dropped their shipping estimates on new iPad 2 orders to "within 24 hours", indicating that Apple has finally caught up with demand five months after launch.

Top Rated Comments

GeekLawyer Avatar
125 months ago
iPod:MP3 Players :: iPad:Tablets

Unless someone can break out of the "me too" pack and innovate, Apple will lockdown its marketshare here just like it did with the portable music market.
Score: 27 Votes (Like | Disagree)
King Flamez1 Avatar
125 months ago
the iPad is just snappier, it "just works"

I haven't seen 1 other tablet computer be nearly as snappy and efficient at what it does than the iPad
Score: 21 Votes (Like | Disagree)
cere Avatar
125 months ago
HP was the worst possible company to buy Palm and expect to do something innovative in the consumer space. There are lot of good things about webOS and even the TouchPad, but buying a HP TouchPad would be like getting tongue from your grandmother...they just aren't right together.

Apple could have snapped them up and gained their massive patent portfolio. Heck, RIM could have taken them and merged the strengths of RIM and the BB with the sexiness of webOS. Instead, grandma tongue.
Score: 17 Votes (Like | Disagree)
HarryKeogh Avatar
125 months ago
I'd be too scared to buy an HP TouchPad because who knows if it'll be around in a year or two.

Consumers know there will be support and new apps for their iPads and Android tablets years down the road.
Score: 14 Votes (Like | Disagree)
Naimfan Avatar
125 months ago
People are voting, as usual, with their wallets . . .

HP et al should be trying to come up with the next eco-system instead of trying to compete in a system that one company invented and has set the effective rules for.
Score: 13 Votes (Like | Disagree)
cvaldes Avatar
125 months ago
For its part, Apple has repeatedly noted that it is selling nearly every iPad it can make, pushing out over 9 million iPads last quarter alone. It was only earlier this month that Apple's online stores dropped their shipping estimates on new iPad 2 orders to "within 24 hours" (https://www.macrumors.com/2011/08/02/apples-ipad-2-shipping-estimates-drop-to-within-24-hours-in-u-s-and-canada/), indicating that Apple has finally caught up with demand five months after launch.
Apple has not caught up with demand.

The international rollout of the iPad 2 is not yet complete nor is the iPad 2 offered in all markets that want it (same with the iPhone).

Only after the iPhone and iPad are sold in all of the markets that the iPods are sold in -- with no availability issues -- could one state that Apple has caught up with demand.
Score: 13 Votes (Like | Disagree)

Top Stories

iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...
magsafe charging brick feature

Prosser: iPhone 12 MagSafe Battery Pack to Feature Reverse Charging

Monday March 1, 2021 1:18 pm PST by
Apple is working on MagSafe-compatible battery packs that will be compatible with the iPhone 12 models, and leaker Jon Prosser today said on the Genius Bar podcast that one version of the battery pack will feature "reverse charging." According to Prosser, Apple is working on two versions of the battery packs, one that's a standard version and one that's a premium version with reverse...
rosetta 2

Rosetta May Be Removed From M1 Macs in Some Regions on macOS 11.3

Tuesday March 2, 2021 5:20 pm PST by
Installing the upcoming macOS 11.3 software update on an M1 Mac may result in Rosetta 2 being removed in one or more regions around the world. In the third beta of macOS 11.3 seeded to developers for testing today, MacRumors contributor Steve Moser uncovered new strings in the beta's code indicating that "Rosetta will be removed upon installing this update." Another new string reads "Rosetta ...
iphone 12 pro display video

iPhone 13 to Include 1TB Storage Option and LiDAR Across the Board, Says Wedbush Analyst

Monday March 1, 2021 4:00 am PST by
Apple's forthcoming iPhone 13 could include a 1TB storage option for some models and LiDAR Scanners across the entire lineup, according to a report from Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analyst Daniel Ives said that initial Asian supply chain checks gave the firm "increased confidence" that Apple's 5G-driven product cycle would extend well into 2022,...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
iphone 12 120hz thumbnail feature

Kuo: iPhone 13 Lineup to Feature Smaller Notch and Larger Batteries, 120Hz Display for Pro Models, and More

Monday March 1, 2021 7:50 am PST by
iPhone 13 models will all feature a smaller notch, while the two Pro models will be equipped with low-power LTPO display technology for a 120Hz refresh rate, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Several other sources have previously claimed that some iPhone 13 models will support a 120Hz refresh...
Screen Shot 2021 03 03 at 11

MagSafe Charging Port for iPhone Appears in Apple Patent

Wednesday March 3, 2021 1:30 am PST by
In a newly granted patent, Apple envisions a type of connectivity port using an iteration of its magnetic MagSafe charger to charge an iPhone, potentially paving the way for a future without Lightning. Submitted to the United States Patent and Trademark Office on Tuesday (via Patently Apple), the patent outlines a three-pinned MagSafe charger, similar to the ones found in older MacBook...
apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
galaxy s21 iphone 12 pro max front feature2

Kuo: Some 2022 iPhones to Abandon Notch in Favor of 'Punch-Hole' Display

Monday March 1, 2021 8:05 am PST by
At least some 2022 iPhone models will abandon the notch and switch to a "punch-hole display design" instead, similar to Samsung's recent high-end Galaxy smartphones, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Kuo said the hole-punch display design will be adopted by high-end 2022 iPhones at a minimum, and if production yields are good enough, all 2022 iPhone...