Apple Expected to Ramp Up Production of Haswell-Based Notebooks Next Month

Over the past several months, a number of rumors have suggested that Apple will be looking to update its notebook lineup at or soon after its Worldwide Developers Conference, which kicks off on June 10. In particular, KGI Securities analyst Ming-Chi Kuo, who has a relatively strong track record, laid out a roadmap in January predicting that the MacBook Air could see an update by late in the second quarter with Apple's MacBook Pro moving to an all-Retina lineup early in the third quarter.

Reports on whether there will be any design changes as part of a rumored June notebook update have varied, with a February report from Taiwan's Economic Times claiming that the ‌MacBook Air‌ will see a design refresh while Kuo has suggested that the Retina ‌MacBook Pro‌ may also see design tweaks.

macbook_air_macbook_pro
Digitimes has weighed in several times on the June notebook refresh rumors, first noting them in late December while suggesting that Apple may cut prices on the ‌MacBook Air‌ in the interim in order to keep sales moving. To that end, Apple did in fact drop pricing on its high-end 13-inch ‌MacBook Air‌ alongside a February spec bump for the Retina ‌MacBook Pro‌. Digitimes weighed in again just weeks ago, claiming that Apple will be updating its notebook lineup late this quarter, again suggesting a June launch.

In a new report out today, Digitimes claims that Apple's quarterly notebook shipments are expected to grow 10% sequentially as the company works through the remainder of its excess inventory and looks to begin ramping up production again in mid-May. The report notes that this new production will primarily be next-generation models based on the Haswell platform.

Apple's MacBook shipments in the second quarter are expected to grow 10% sequentially as the company has almost finished digesting its excess inventory and should start placing new orders in mid-May, according to sources from the upstream supply chain.

The orders in May are expected to be mainly Haswell-based models, the sources noted.

Conflicting with some earlier reports of design changes for the ‌MacBook Air‌ and Retina ‌MacBook Pro‌, Digitimes says that Apple's suppliers have not received any instructions for changes to designs or their equipment, suggesting that the upgrades may be limited to internal improvements.

During Apple's earnings conference call earlier this week, CEO Tim Cook appeared to play down the company's product launch plans for the next several months, specifically noting optimism about "amazing" new products coming in the "fall and throughout 2014".

Related Roundups: MacBook Air, MacBook Pro

Top Rated Comments

(View all)
Avatar
93 months ago
Finally. Haswell rMBP here i come.
Score: 16 Votes (Like | Disagree)
Avatar
93 months ago
Ethernet

I think it was a mistake for Apple to ditch a physical ethernet port. I know they won't put this back, but for me I won't be buying another MBP. I work as a contractor and the majority of sites I go to don't have effective wireless, or if it is good it's only a guest network and no good for development work. Plenty of sites are happy for contractors to use their own laptops on the physical network though and having to cart around an ethernet adaptor is just plain crap. It's not about the physical weight, it's about having to buy an adaptor for something that should be onboard. Apple need to take another look at the lighter and thinner approach they seem obsessed with. Lighter is good, but if thinner means I have to carry adaptors rather than been able to just plug in a cable then the design is wrong. A thought Apple were supposed to understand simplicity.

It's all nice having a 'retina' display and the latest CPU, but when basic connectivity is missing the design is flawed. And while I am on the subject of displays, why no matt option? Yes it might be '75% less reflective than the previous model' or some other marketing pish, but it's still a lot more reflective than a matt screen . The whole IT industry needs to get rid of glossy and produce screens that you can use in daylight with a window behind you - not everyone get's a choice about where they sit at work.
Score: 10 Votes (Like | Disagree)
Avatar
93 months ago
It would be a GIANT mistake to remove the MBP non-retina line this early. The price of FLASH is still too high and professionals NEED more storage than 512GB in many cases. 768GB Flash is not affordable and 1TB is ridiculous, especially after the Apple Tax on a rMBP. If they remove the MBP non-retina line, they will eliminate a large base of customers who need a pro laptop.
Score: 10 Votes (Like | Disagree)
Avatar
93 months ago
Please let the new rMBP's have 802.11ac wireless.
Score: 9 Votes (Like | Disagree)
Avatar
93 months ago
Digitimes...pffft.
Score: 9 Votes (Like | Disagree)
Avatar
93 months ago

I hope that they consider adding the 17 inch MBP back in the lineup eventually.


I need a 17" MacBook Pro!! Please Apple wake up you're losing your loyal customer base who has been with you for decades!
Score: 8 Votes (Like | Disagree)

Top Stories

Apple Doubles the Price of RAM Upgrade on Entry-Level 13-Inch MacBook Pro

Saturday May 30, 2020 4:00 pm PDT by
Apple today doubled the price for upgrading the RAM on the entry-level 13-inch MacBook Pro, with customers in the United States now being charged $200 to move from 8GB to 16GB compared to the previous $100 upgrade price. Similar increases are seen in other countries, such as moving from €125 to €250 in Germany and from £100 to £200 in the United Kingdom. Current pricing on RAM upgrade for ...

8 Mac Tips and Tricks You Might Not Know

Friday May 29, 2020 12:36 pm PDT by
There are tons of hidden features and shortcuts for Macs that Apple has built into macOS over the years, ranging from shortcuts to keyboard commands to other little hacks to make Mac usage just a bit simpler. In our latest YouTube video, we highlighted several of these tips and tricks, and some of them might just be new to you. Subscribe to the MacRumors YouTube channel for more videos. Tr...

Apple Begins Selling Refurbished iPhone XR Models

Thursday May 28, 2020 9:50 pm PDT by
Apple today began selling certified refurbished iPhone XR models in select colors and capacities for the first time in the United States. Refurbished iPhone XR models are priced at a roughly 16 percent discount compared to current pricing on brand-new units, knocking $100–120 off of the regular price. In addition to the 64GB and 128GB capacities matching current brand-new iPhone XR models, ...

Top Stories: macOS 10.15.5, New Powerbeats Pro Colors, iPhone 12 and 13 Rumors, and More

Saturday May 30, 2020 6:00 am PDT by
This week saw an interesting mix of news and rumors on the Apple front, led by the release of macOS 10.15.5, which brings a new battery health feature to newer Mac notebooks, while we also saw the official announcement of new colors for the Powerbeats Pro earphones. On the rumor front, we heard a few tidbits about not just this year's iPhone 12 but also next year's iPhone, while we saw...

Powerbeats Pro Debut in Four New Colors: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue

Friday May 29, 2020 10:00 am PDT by
Following a couple of leaks in recent weeks, Beats today is officially announcing four new colors for its Powerbeats Pro wireless earphones: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue. The new earphones will go on sale June 9 and sell for the same $249.95 price as the existing color options. Aside from the colors, the new Powerbeats Pro models are otherwise identical to the...

Apple Releases macOS Catalina 10.15.5 With Battery Health Management Features, Fix for Finder Freezing

Tuesday May 26, 2020 1:59 pm PDT by
Apple today released macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. macOS Catalina 10.15.5 comes two months after the launch of macOS Catalina 10.15.4, which introduced Screen Time Communication Limits. macOS Catalina 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the...

Apple Making It Harder to Avoid Nagging macOS Update Notifications

Thursday May 28, 2020 8:13 am PDT by
With the release of macOS Catalina 10.15.5 and related security updates for macOS Mojave and High Sierra earlier this week, Apple is making it more difficult for users to ignore available software updates and remain on their current operating system versions. Included in the release notes for macOS Catalina 10.15.5 is the following:- Major new releases of macOS are no longer hidden when...

Leaker Shares Details on 'iPhone 13' Camera [Updated]

Wednesday May 27, 2020 4:27 pm PDT by
The next-generation iPhone 12 lineup coming in fall 2020 isn't out yet, but Fudge (@choco_bit), a leaker who sometimes shares information on upcoming Apple devices, today offered up details on what Apple has in store for the 2021 iPhone 13's camera setup. A simple design drawing depicts a device with a four camera array, which Fudge claims will have the following features: 64-megapixel...

More Photos and Video of Apple's Redesigned Leather Loop Watch Band Surface

Thursday May 28, 2020 10:50 am PDT by
Images of a new version of the Leather Loop that Apple appears to have in development surfaced yesterday, and today, Vietnamese site Tinhte.vn has shared additional photos and videos that give us a clearer picture of what to expect from the new band. The bands come in colors that include red, hot pink, blue, black, and brown, with some of the bands featuring different colored accents at the...

Tile Writes to EU Accusing Apple of Abuse of Power

Friday May 29, 2020 4:29 am PDT by
Bluetooth accessory maker Tile has written to the European Union accusing Apple of abuse of power and of illegally favoring its own products. According to a report by Financial Times, in a letter sent on Tuesday to the European Commissioner for Competition, the accessory maker said that Apple is making it harder for users to use Tile products on iPhone because it has its own rival Find My...