Redesigned MacBook Air Reportedly Planned for 3Q 2013 Launch, Possibly with Retina Display
Taiwanese newspaper Economic Times reports [Google translation, via Mac Otakara] that Apple is lining up suppliers for its next-generation MacBook Air for launch in the third quarter of this year.
According to the report, the MacBook Air will not only be receiving internal upgrades to Intel's new Haswell platform but also a "facelift" with new external features, including the possibility of a Retina display. The report also claims that suppliers will begin shipping components to Apple's assembly partner Quanta during the second quarter of the year.
KGI Securities analyst Ming-Chi Kuo had previously included an updated MacBook Air in his 2013 Apple product roadmap, predicting a late second quarter or early third quarter launch for the device. He did, however, indicate that the update would not include Retina displays, which would require substantially more battery power than the current displays and likely force a redesign to also accommodate a somewhat thicker display assembly.
Pricing remains another question for Apple, as the MacBook Air is the company's entry-level notebook and Apple will likely be very hesitant to raise that floor. But while Apple's Retina MacBook Pro models carry significantly higher pricing than their non-Retina counterparts, a significant amount of that cost is related to a shift to solid-state drives, which are already used in the MacBook Air.
Consequently, a shift to a Retina display for the MacBook Air may add a much smaller price premium to the lineup. Apple could also choose to separate the MacBook Air into Retina and non-Retina lines as it has for the MacBook Pro, or offer Retina displays as higher-end options on a unified lineup.
Popular Stories
Following over three months of beta testing, iOS 18 will finally be widely released to the public this Monday, September 16. The update should be available to install starting at around 10 a.m. Pacific Time (1 p.m. Eastern Time) in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple...
It's that time of year again. Apple is about to release iOS 18, which promises to bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and the company is expected to release it sometime today – Monday, September 16. Based on past releases, the update is likely to drop at around 10:00 a.m. Pacific Time/1:00 p.m. Eastern...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached...
iOS 18 will be released to the public on Monday, but the first Apple Intelligence features will not be available until iOS 18.1 is released in October. Apple Intelligence features will continue to roll out in iOS 18.2 and beyond, with the expected roadmap outlined below per Apple's website and rumors. Apple Intelligence requires an iPhone 15 Pro model or any iPhone 16 model, and it will...
