Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Updates Retina MacBook Pro with New Processors, Drops Pricing on 13-Inch Models and High-End MacBook Air
Apple today announced that it has updated its Retina MacBook Pro lineup with new processors, also moving to lower pricing across the board on the 13-inch models.
The high-end 15-inch stock configuration now has the twice the amount of RAM that it had previously and the new 13-inch Retina MacBook Pro prices are $200 and $300 cheaper than their predecessor models, respectively. Apple has also lowered pricing on SSD upgrades across the Retina MacBook Pro lineup, with the bump from 256 GB to 512 GB now costing $300 instead of $500 and the additional bump to 768 GB costing $400 instead of $500.
In addition to the Retina MacBook Pro updates, Apple has also lowered the price of the 256 GB 13-inch MacBook Air by $100, now starting at $1399.
Update: Apple has also eliminated the high-end stock configuration of the non-Retina 15-inch MacBook Pro, leaving only the base model starting at $1799. Customers can still configure the low-end model with all available options, meaning that the previous high-end configuration is still available, but it is no longer being promoted separately as a stock machine.
The 13-inch MacBook Pro with Retina display now starts at $1,499 for 128GB of flash, and $1,699 for a new 2.6 GHz processor and 256GB of flash. The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory.
The high-end 15-inch stock configuration now has the twice the amount of RAM that it had previously and the new 13-inch Retina MacBook Pro prices are $200 and $300 cheaper than their predecessor models, respectively. Apple has also lowered pricing on SSD upgrades across the Retina MacBook Pro lineup, with the bump from 256 GB to 512 GB now costing $300 instead of $500 and the additional bump to 768 GB costing $400 instead of $500.
In addition to the Retina MacBook Pro updates, Apple has also lowered the price of the 256 GB 13-inch MacBook Air by $100, now starting at $1399.
Update: Apple has also eliminated the high-end stock configuration of the non-Retina 15-inch MacBook Pro, leaving only the base model starting at $1799. Customers can still configure the low-end model with all available options, meaning that the previous high-end configuration is still available, but it is no longer being promoted separately as a stock machine.
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Top Rated Comments
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83 months ago
So nobody was buying them...
Hah. Walk around a college campus, ANY college campus and see how long you can hold onto that thought. Nice try though.
83 months ago
Hah. Walk around a college campus, ANY college campus and see how long you can hold onto that thought. Nice try though.
All the college kids have Retina MacBook Pros?
83 months ago
Gotta wait for quad core haswell based 13" rmbp with GT3 graphics...don't be fooled by 200 bucks discount now.
83 months ago
They had to do this. The rMBPs are way too expensive, especially the 13". I'm waiting for Haswell though. I didn't think they'd drop the price until the Haswell refresh.
83 months ago
Nice, more in line with what it should be. However still waiting on the 13" rMBP to go quad-core, have discrete gpu and a 16gb option.
83 months ago
So nobody was buying them...
Actually if you look at Apple price history you will notice that they systematically lower prices of products that use new, expensive technology (like retina display) 6-8 months after release due to optimization in production. It's always happened and it will no doubt happen again with the new iMac in summer/autumn.
83 months ago
No love for 15 rMBP?
Look again...
The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory.
83 months ago
Of course, everyone on Twitter who has bought a MacBook now complains:
A week ago? Ok, that's some frustration there.
Two weeks ago? Alright, I can buy that.
A month? My sympathy-meter is seriously starting to wane here.
August! I don't know what the statute of limitations are for Apple anger at new products, but I think you've broken it.
Chadwick
F###### S###!!! Apple just spec bumped their Retina Macbook Pro line. Look like I'll be returning the one I bought about a week ago. - Edwin Torres (@iEdwinT)
A week ago? Ok, that's some frustration there.
How does Apple dare to update its Macbook Pros a few weeks after I bought mine? - Ronen Mendezitsky (@ronenmendez)
Two weeks ago? Alright, I can buy that.
Of course, because I bought a MacBook Air less than a month ago! - Sean Brodrick (@SeanBrodrick)
A month? My sympathy-meter is seriously starting to wane here.
Apple just cut the price on the MacBook Pro with Retina Display... bought one in Aug- can I get the difference, Steve? - Rocco Pendola (@Rocco_TheStreet)
August! I don't know what the statute of limitations are for Apple anger at new products, but I think you've broken it.
Chadwick
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