Apple Planning March Special Event to Introduce Developer Tools for TV?

Citing "channel checks", Jefferies analyst Peter Misek today reported in a research note that Apple appears to be preparing for a television-related product event next month. While Misek does not believe that Apple's rumored television set will be making an appearance at the event, he does suggest that Apple might begin setting the stage for the future product by launching developer tools that would presumably also allow the current Apple TV set-top box to gain third-party apps.

Channel checks indicate Apple has a product event in March that is Apple-TV related (possibly an iTV SDK introduction). We think a Sep/Oct iTV launch is being targeted.

Misek anticipates that Apple will launch its television set in the 42"-55" size range with prices starting around $1500.

Rumors about Apple's television set plans have slowed down in recent months after a flurry of reports at the end of 2012, but just today fresh rumors of a potential Apple acquisition of German television maker Loewe have brought renewed focus.

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Apple has also gained regulatory approval for a tweaked Apple TV box, although the company claims that the update incorporates only minor internal changes and will be invisible to users.

With the Apple TV software being based on iOS, Steve Jobs noted at the time of the launch of the revamped box in late 2010 that an App Store for Apple TV could launch when the time is right, indicating that the company has indeed been looking at opening up the platform to third-party developers.

Update: The Loop's Jim Dalrymple has refuted Misek's claim of an event scheduled for next month.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

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99 months ago
55 inches is not big enough, Samsung do screens that go up to 85 inches. ;)
Score: 11 Votes (Like | Disagree)
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99 months ago

Cool. But still not sure type of apps I would use on an apple tv.


Don't constrain your thinking to "apps" in the iPhone / iPad sense.

Think of apps as interactive TV channels. Each content provider / network would have an app that can be purchased a-la-carte or be free with a subscription model, that lives on your Apple TV homescreen and is akin to selecting a channel on your live TV (in fact many would have a 'live' mode as well as a stored content / catchup mode). Apple would force them to "hook" their content into a centralised search / guide system so that you could search all past (catch-up) and present / future (live-streamed) programmes in one centralised, seamless, Apple-designed interface and access it from there (rather than through the app).
Score: 3 Votes (Like | Disagree)
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99 months ago
I can't see an event just to show new developer tools. That's what WWDC is for.

Something else will be shown. If there is an event.
Score: 3 Votes (Like | Disagree)
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99 months ago

55 inches is not big enough, Samsung do screens that go up to 85 inches. ;)



Some, not me, would argue samsung products are too big. (note 2)

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This should have been long ago. I hope it helps the product really take off like it should have done earlier.
Score: 3 Votes (Like | Disagree)
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99 months ago
The Apple television needs to happen already.
Score: 3 Votes (Like | Disagree)
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99 months ago

Next month is definitely only refreshed Apple TV with A5X ...

I'm thinking this (as in developer tools. The Apple TV will be silent update.), plus a preview of 10.9, maybe a showing of iOS 7, possibly even the iWatch announced in March.
Score: 2 Votes (Like | Disagree)

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