Apple Planning March Special Event to Introduce Developer Tools for TV?

Citing "channel checks", Jefferies analyst Peter Misek today reported in a research note that Apple appears to be preparing for a television-related product event next month. While Misek does not believe that Apple's rumored television set will be making an appearance at the event, he does suggest that Apple might begin setting the stage for the future product by launching developer tools that would presumably also allow the current Apple TV set-top box to gain third-party apps.

Channel checks indicate Apple has a product event in March that is Apple-TV related (possibly an iTV SDK introduction). We think a Sep/Oct iTV launch is being targeted.

Misek anticipates that Apple will launch its television set in the 42"-55" size range with prices starting around $1500.

Rumors about Apple's television set plans have slowed down in recent months after a flurry of reports at the end of 2012, but just today fresh rumors of a potential Apple acquisition of German television maker Loewe have brought renewed focus.

apple_tv_black
Apple has also gained regulatory approval for a tweaked Apple TV box, although the company claims that the update incorporates only minor internal changes and will be invisible to users.

With the Apple TV software being based on iOS, Steve Jobs noted at the time of the launch of the revamped box in late 2010 that an App Store for Apple TV could launch when the time is right, indicating that the company has indeed been looking at opening up the platform to third-party developers.

Update: The Loop's Jim Dalrymple has refuted Misek's claim of an event scheduled for next month.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

Porco Avatar
124 months ago
55 inches is not big enough, Samsung do screens that go up to 85 inches. ;)
Score: 11 Votes (Like | Disagree)
cbw87 Avatar
124 months ago
Cool. But still not sure type of apps I would use on an apple tv.

Don't constrain your thinking to "apps" in the iPhone / iPad sense.

Think of apps as interactive TV channels. Each content provider / network would have an app that can be purchased a-la-carte or be free with a subscription model, that lives on your Apple TV homescreen and is akin to selecting a channel on your live TV (in fact many would have a 'live' mode as well as a stored content / catchup mode). Apple would force them to "hook" their content into a centralised search / guide system so that you could search all past (catch-up) and present / future (live-streamed) programmes in one centralised, seamless, Apple-designed interface and access it from there (rather than through the app).
Score: 3 Votes (Like | Disagree)
Peace Avatar
124 months ago
I can't see an event just to show new developer tools. That's what WWDC is for.

Something else will be shown. If there is an event.
Score: 3 Votes (Like | Disagree)
charlieegan3 Avatar
124 months ago
55 inches is not big enough, Samsung do screens that go up to 85 inches. ;)


Some, not me, would argue samsung products are too big. (note 2)

----------

This should have been long ago. I hope it helps the product really take off like it should have done earlier.
Score: 3 Votes (Like | Disagree)
AlphaDogg Avatar
124 months ago
The Apple television needs to happen already.
Score: 3 Votes (Like | Disagree)
cmChimera Avatar
124 months ago
Next month is definitely only refreshed Apple TV with A5X ...
I'm thinking this (as in developer tools. The Apple TV will be silent update.), plus a preview of 10.9, maybe a showing of iOS 7, possibly even the iWatch announced in March.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Predicted to Start With Increased 256GB Storage Alongside Rumored Price Increase

Wednesday August 10, 2022 11:14 am PDT by
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall. While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
battery percentage ios 16

Here's Why the iPhone Battery Status Icon in iOS 16 Is So Controversial

Wednesday August 10, 2022 4:34 am PDT by
In the latest iOS 16 beta, Apple has updated the status bar battery icon on iPhones with Face ID to display the exact percentage remaining rather than just a visual representation of battery level, and while the change has been largely welcomed, some users are unhappy with the way it has been implemented. In iOS 15 and earlier, battery percent has not been present on iPhones that have...
Apple Watch Body Temperature Finished

'High-Accuracy' Apple Watch Temperature Sensor Revealed by Patent Filing Just Weeks Before Series 8 Unveiling

Wednesday August 10, 2022 5:39 am PDT by
Apple has been granted a patent for a temperature sensor suitable for the Apple Watch, just weeks before the company is expected to unveil the Apple Watch Series 8 with body temperature sensing capabilities. The newly granted patent, spotted by MyHealthyApple, was filed with the United States Patent and Trademark Office and is titled "Temperature gradient sensing in electronic devices."...