Samsung Targets Apple Maps with New Promotional Display in Australia

Samsung is taking advantage of Apple's Australian Maps snafu, where several motorists became lost after Maps gave them the wrong directions to the city of Mildura, directing them instead to the middle of the Murray-Sunset national park.

To capitalize on Apple's mistake, Samsung released a new marketing campaign in Sydney, which was discovered by CNET Australia.

The display depicts a filthy, mud-covered white SUV alongside some camping equipment. A sign next to the car reads, "Oops, should have got a Samsung Galaxy S III. Get navigation you can trust."

maps

On Monday, Apple repaired the Mildura mapping error, and it was discovered that the source information that Apple used from the Australian Gazeteer was inaccurate, which is what led to the issue.

Google Maps came under scrutiny today as well, after a Yahoo news report stated that police in Colac were concerned that similar problems in Google's maps were putting people's lives in danger along the Great Ocean Road and in the southern Otways.

Samsung's latest stunt is one of many ads and displays that aim to paint the iPhone in a negative light, like the ad that portrayed the iPhone as uncool, depicting a Galaxy S3 owner saving a spot in one of Apple’s iconic lines for his parents.

Apple and Samsung have had an ongoing feud since Apple accused Samsung of imitating its products. Most recently, Samsung was ordered to pay just over billion dollars at the conclusion of the U.S. trial, further souring the relationship between the two companies.

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
back to school 2024

Apple's 2024 Back to School Sale Launches, Up to $150 Gift Card With Mac or iPad

Thursday June 20, 2024 4:29 am PDT by
Apple has launched its annual Back to School promotion for college students in the United States. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad. Apple is also offering students 20% off AppleCare+ plans. Apple is offering a $150 gift card with any new MacBook Air, MacBook Pro, or iMac, and a $100 gift card with the purchase of any new M4 iPad ...
iOS 17

Apple Releases First Public Beta of iOS 17.6

Thursday June 20, 2024 10:18 am PDT by
Apple today seeded the first betas of upcoming iOS 17.6 and iPadOS 17.6 updates to public beta testers, with the betas coming a few days after the initial iOS and iPadOS 17.6 developer betas. Public beta testers can get the beta by opening up the Settings app, going to the Software Update section, tapping on the "Beta Updates" option, and toggling on the iOS 17 or iPadOS 17 Public Beta....

Top Rated Comments

John.B Avatar
150 months ago
Police warn of safety concerns from Google Maps

http://au.news.yahoo.com/technology/news/article/-/15610781/police-warn-of-safety-concerns-from-google-maps/

Police warn of safety concerns from Google Maps

December 12, 2012, 9:00 am
ABC

Victorian police have again raised concerns about motorists relying on online maps and GPS technology.

Police in Mildura have had to conduct six rescues in recent weeks, after through the Murray Sunset National Park.

Now police in Colac, west of Melbourne, say faults with Google maps are putting people's lives at risk along the Great Ocean Road and in the southern Otways.

Sergeant Nick Buenen says trucks, buses and tourists are being directed down Wild Dog Road, which is a one-way track, not built for heavy traffic.

He says VicRoads has denied responsibility and Google Maps has not responded.

"My issue is it's a significant safety issue for tourists [and] locals, who are getting the wrong information from their GPSs," he said.

"My concern is that one day we're going to be at the coroners court [being asked] well what did you do about it.

"We're trying to do something about it, but if a 22-seater bus rolls off Wild Dog Road today, [there wouldn't be] the multi-agency response to this issue that I would like."
Whose maps come on the Galaxy S III?

Via @gruber
Score: 54 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
150 months ago
Samsung is trying way too hard.
Score: 48 Votes (Like | Disagree)
kjs862 Avatar
150 months ago
This is great! Very smart for them to take advantage of the situation.
Score: 38 Votes (Like | Disagree)
paul55br Avatar
150 months ago
Google Maps had problems too...Buzz off Samsung, you're looking more childish everyday.
Score: 36 Votes (Like | Disagree)
Battlefield Fan Avatar
150 months ago
Meh. Go away Samsung.
Score: 35 Votes (Like | Disagree)
NachoGrande Avatar
150 months ago
How it is any different than the Windows/Mac ads??
Score: 33 Votes (Like | Disagree)