Samsung Targets Apple Maps with New Promotional Display in Australia

Samsung is taking advantage of Apple's Australian Maps snafu, where several motorists became lost after Maps gave them the wrong directions to the city of Mildura, directing them instead to the middle of the Murray-Sunset national park.

To capitalize on Apple's mistake, Samsung released a new marketing campaign in Sydney, which was discovered by CNET Australia.

The display depicts a filthy, mud-covered white SUV alongside some camping equipment. A sign next to the car reads, "Oops, should have got a Samsung Galaxy S III. Get navigation you can trust."

On Monday, Apple repaired the Mildura mapping error, and it was discovered that the source information that Apple used from the Australian Gazeteer was inaccurate, which is what led to the issue.

Google Maps came under scrutiny today as well, after a Yahoo news report stated that police in Colac were concerned that similar problems in Google's maps were putting people's lives in danger along the Great Ocean Road and in the southern Otways.

Samsung's latest stunt is one of many ads and displays that aim to paint the iPhone in a negative light, like the ad that portrayed the iPhone as uncool, depicting a Galaxy S3 owner saving a spot in one of Apple’s iconic lines for his parents.

Apple and Samsung have had an ongoing feud since Apple accused Samsung of imitating its products. Most recently, Samsung was ordered to pay just over billion dollars at the conclusion of the U.S. trial, further souring the relationship between the two companies.

Top Rated Comments

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100 months ago
Police warn of safety concerns from Google Maps

http://au.news.yahoo.com/technology/news/article/-/15610781/police-warn-of-safety-concerns-from-google-maps/

Police warn of safety concerns from Google Maps

December 12, 2012, 9:00 am
ABC

Victorian police have again raised concerns about motorists relying on online maps and GPS technology.

Police in Mildura have had to conduct six rescues in recent weeks, after through the Murray Sunset National Park.

Now police in Colac, west of Melbourne, say faults with Google maps are putting people's lives at risk along the Great Ocean Road and in the southern Otways.

Sergeant Nick Buenen says trucks, buses and tourists are being directed down Wild Dog Road, which is a one-way track, not built for heavy traffic.

He says VicRoads has denied responsibility and Google Maps has not responded.

"My issue is it's a significant safety issue for tourists [and] locals, who are getting the wrong information from their GPSs," he said.

"My concern is that one day we're going to be at the coroners court [being asked] well what did you do about it.

"We're trying to do something about it, but if a 22-seater bus rolls off Wild Dog Road today, [there wouldn't be] the multi-agency response to this issue that I would like."

Whose maps come on the Galaxy S III?

Via @gruber
Score: 54 Votes (Like | Disagree)
Avatar
100 months ago
Samsung is trying way too hard.
Score: 48 Votes (Like | Disagree)
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100 months ago
This is great! Very smart for them to take advantage of the situation.
Score: 38 Votes (Like | Disagree)
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100 months ago
Google Maps had problems too...Buzz off Samsung, you're looking more childish everyday.
Score: 36 Votes (Like | Disagree)
Avatar
100 months ago
Meh. Go away Samsung.
Score: 35 Votes (Like | Disagree)
Avatar
100 months ago
How it is any different than the Windows/Mac ads??
Score: 33 Votes (Like | Disagree)

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