Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
MacBook Pro Updates
Tim Cook: 'Intense Interest' in Redefining the Television Experience
As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC points quotes Cook as hinting that Apple is indeed focused very seriously on redefining television.
Cook's hint comes as Apple has reportedly been struggling to reach content deals that would allow it to create the revolutionary television experience it is looking for. Talks are said to be ongoing, but launches for any new Apple television products, which could include a set-top box or an Internet-connected television set, are said to not be imminent.
What’s next for Apple? Did Cook leave us with a clue?
“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area of intense interest. I can’t say more than that.”
Cook's hint comes as Apple has reportedly been struggling to reach content deals that would allow it to create the revolutionary television experience it is looking for. Talks are said to be ongoing, but launches for any new Apple television products, which could include a set-top box or an Internet-connected television set, are said to not be imminent.
Tags: Tim Cook, Apple TV Guide
Buyer's Guide: Apple TV (Don't Buy)
[ 125 comments ]
Top Rated Comments
(View all)
84 months ago
Don't think this iTV will save Apple from falling. TV set is completely different market, people don't change TV every two years.
Don't think a mobile phone will save Apple from falling.
Don't think a tablet computer will save Apple from falling.
Oh wait! Haven't you learned Apple does things differently? Do you really think that Apple executives don't know that people don't change their TV set every 2 years?
84 months ago
One word: Siri.
The great thing about the TV is that it is always connected to power and network. Imagine if it detects via a motion sensor that you are in front of the TV and automatically activates Siri. Without a single press of a button.
Then it will fail.
I don't want to do hand signals to my TV and I don't want to talk to it and be frustrated when it doesn't understand me. I want it to just work without delay.
Same with having an iPhone or iPad used as the primary input device. If that's the solution it will fail. You can't ask people to own another expensive device and have it available at all times to control your TV.
84 months ago
Many asked before and I'll ask again: Why not let the user decide on a TV brand (be it current HDTVs or 4K TVs in the future)?
The TV is "dumb" in this scenario, all it does is display content via HDMI or wireless
I still think Apple should continue to focus on the AppleTV box and improve it. The user experience is great for setup, all it takes is a single HDMI cable and Apple can sell into millions of homes who already own HDTVs.
Apart from integrating a surround system into the TV like Bose did...
http://www.bose.com/controller?url=/shop_online/home_theater/hdtvs_with_built_in_home_theater/videowave_ii/index.jsp
...I don't see any advantage in Apple selling its own large TV sets. Just think of handling, shipping and storage of these sets in crowded Apple stores etc.
Microsoft has great ideas in this area with the Xbox360 and Kinect, the new Nintendo Wii U also has nice features (control TV with the gamepad, "second screen" info, metadata, EPG...).
Unfortunately, Apple is falling behind in the living room in my opinion.
The TV is "dumb" in this scenario, all it does is display content via HDMI or wireless
I still think Apple should continue to focus on the AppleTV box and improve it. The user experience is great for setup, all it takes is a single HDMI cable and Apple can sell into millions of homes who already own HDTVs.
Apart from integrating a surround system into the TV like Bose did...
http://www.bose.com/controller?url=/shop_online/home_theater/hdtvs_with_built_in_home_theater/videowave_ii/index.jsp
...I don't see any advantage in Apple selling its own large TV sets. Just think of handling, shipping and storage of these sets in crowded Apple stores etc.
Microsoft has great ideas in this area with the Xbox360 and Kinect, the new Nintendo Wii U also has nice features (control TV with the gamepad, "second screen" info, metadata, EPG...).
Unfortunately, Apple is falling behind in the living room in my opinion.
84 months ago
if you still don't believe Apple is working on changing TV as we know it then you're in denial.
84 months ago
Don't think this iTV will save Apple from falling. TV set is completely different market, people don't change TV every two years.
Do people buy new mac pros, laptops, and ipods every two years? No! That would be crazy costly but, hey Apple still makes those products. An iTv would be a diffrent product than an iphone and apple knows this same as apple know everyone who bought the new imac won't buy the new imac in 2014. :rolleyes:[ Read All Comments ]
Following the release of iOS 12.3 on May 13, Apple has stopped signing iOS 12.2, the previous version of iOS that was available to consumers.
iPhone, iPad, and iPod touch owners who have...
Apple's latest Apple Pay promotion includes $1 tacos from Taco Bell when using Apple Pay to pay for an order in the Taco Bell app in the United States.
The new offer, which was...
Spansive, a company developing new wireless charging technology, today announced the launch of the Spansive Source, a multi-phone wireless charging accessory that's designed for families.
...
Back in March, Apple launched the new 10.5-inch iPad Air with Touch ID, a headphone jack, A12 Bionic processor, support for the Apple Pencil, and compatibility with the Smart Keyboard. Today, B&H...
A security researcher found a flaw in Instagram's website that caused thousands of users' email addresses and phone numbers to be exposed online for several weeks, it was revealed on...
Panic, a company known for developing apps for iOS and macOS, today announced plans to enter the hardware market with the launch of the Playdate, a new handheld gaming system.
Playdate...
Apple may have discontinued its solid gold Apple Watch Edition back in 2016, but that hasn't stopped some keen do-it-yourselfers from filling the void.
YouTube stars Casey Neistat and...
FileMaker 18 for macOS launched today, introducing a collection of feature enhancements like an improved user interface and a larger variety of security controls. FileMaker, Inc. is one of...
