Tim Cook: 'Intense Interest' in Redefining the Television Experience
As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC points quotes Cook as hinting that Apple is indeed focused very seriously on redefining television.
What’s next for Apple? Did Cook leave us with a clue?
“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area of intense interest. I can’t say more than that.”
Cook's hint comes as Apple has reportedly been struggling to reach content deals that would allow it to create the revolutionary television experience it is looking for. Talks are said to be ongoing, but launches for any new Apple television products, which could include a set-top box or an Internet-connected television set, are said to not be imminent.
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CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...
Apple today announced that its 34th annual Worldwide Developers Conference will take place from Monday, June 5 to Friday, June 9. Like WWDC 2020, 2021, and 2022, WWDC 2023 will be an online event for the most part, and it will be open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. Apple will provide online sessions and labs, which will allow...
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iOS 16.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Apple today published a support document explaining why it decided to release a standalone Apple Music Classical app for classical music.
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Registered developers can opt in to the betas by opening up the Settings app, going to Software Update, tapping on the "Beta Updates" option and toggling on the iOS 16 Developer Beta. Note that an...
Apple has made the option to upgrade to new Home architecture available again with the release of iOS 16.4, iPadOS 16.4, and macOS Ventura 13.3, after it temporarily pulled the update in December.
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Top Rated Comments
Don't think a mobile phone will save Apple from falling.
Don't think a tablet computer will save Apple from falling.
Oh wait! Haven't you learned Apple does things differently? Do you really think that Apple executives don't know that people don't change their TV set every 2 years?
If Apple can offer unbundled channels, I'm so in.
Then it will fail.
I don't want to do hand signals to my TV and I don't want to talk to it and be frustrated when it doesn't understand me. I want it to just work without delay.
Same with having an iPhone or iPad used as the primary input device. If that's the solution it will fail. You can't ask people to own another expensive device and have it available at all times to control your TV.
The TV is "dumb" in this scenario, all it does is display content via HDMI or wireless
I still think Apple should continue to focus on the AppleTV box and improve it. The user experience is great for setup, all it takes is a single HDMI cable and Apple can sell into millions of homes who already own HDTVs.
Apart from integrating a surround system into the TV like Bose did...
...I don't see any advantage in Apple selling its own large TV sets. Just think of handling, shipping and storage of these sets in crowded Apple stores etc.
Microsoft has great ideas in this area with the Xbox360 and Kinect, the new Nintendo Wii U also has nice features (control TV with the gamepad, "second screen" info, metadata, EPG...).
Unfortunately, Apple is falling behind in the living room in my opinion.