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Following up on yesterday's report suggesting that a launch of a new Apple television product may be "imminent" based on cable operators assessing infrastructure needs to support such a device, AllThingsD notes that Apple is indeed talking with cable operators but that characterizing any launch as "imminent" would be premature.
For starters, Apple has already steered analysts away from the notion that it will have something to say about a TV solution soon. More important: If Apple were close to launching a new service, it would almost certainly be in touch with TV programmers about new arrangements, and we haven’t heard anything along those lines.
In other words, there are still a lot of missing pieces here, and while a major cable provider running what-if scenarios on a rumored Apple product is certainly interesting, it’s not necessarily a trumpet fanfare announcing its imminent arrival.
Apple continues to refer to its existing Apple TV set-top box business as a "hobby", even as sales doubled year-over-year to 5 million units in fiscal 2012. More ambitious plans for either a new set-top box supporting live television or an Internet-connected television set are reportedly being slowed by difficult content negotiations.
Top Rated Comments
A buddy of mine has a Samsung Smart TV and hates the interface and buggy apps so much that he bought an Apple TV and uses that on the Samsung TV. He loves it.
So if you can't tell, I think the smart move is to do a grand re-launching of Apple TV. I will buy one for every TV I own, and I think others would too.
Nice to have a hobby when you can't deliver on your real job. :cool:
where's my iMac?
Apple is never going to release a new iMac. Apple just showed a concept they scrapped at the presentation to troll all of you. Please never speak of the iMac on a non-iMac article again. Get a freaking grip on reality.
Sincerely, everyone else
Unless your TV is insanely great. Not "iPad Mini great," but something really extraordinary.