yelp logoOne of Apple's major announcements at its Worldwide Developers Conference earlier this month was Maps for iOS 6, which marks a shift away from Google's services with the deployment of Apple's own mapping app driven by TomTom and a host of other partners.

Apple shared during the event that local search and business listings for the new Maps app will include Yelp integration, and Bloomberg now notes Apple's iOS 6 developer materials reveal that users will be able to use Yelp check-ins directly in the app. While the information has been known since the release of iOS 6 beta materials, Bloomberg's report is bringing it much broader exposure today.

Apple Inc. (AAPL)’s upcoming iPhone map application will include Yelp Inc. (YELP)’s “check-in” feature to let users broadcast their whereabouts to friends, according to materials Apple distributed to software developers.

Apple Maps, which will replace Google Inc. (GOOG) as the default location service in software set to debut later this year, will allow users to communicate through Yelp without exiting the map and opening a new app, the materials show.

Mobile check-in services such as those offered by Foursquare, Facebook, and Yelp have become increasingly popular as social smartphone users seek ways to share their daily activities with their friends and document places they've visited.

By integrating features such as Yelp, Siri, and Flyover 3D imagery into its Maps app, Apple hopes to compete favorably with the Google Maps app that has been used in iOS since the launch of the original iPhone in 2007. Apple will also include turn-by-turn navigation with traffic support in the new app, features that Google has already deployed in its mapping application for Android devices but so far implemented only partially or not at all on iOS.

Top Rated Comments

cvaldes Avatar
119 months ago
With millions of new users I'm assuming Yelp is about to become a lot more useful with more balanced reviews.
Probably not.

The biggest problem with Yelp is that they operate as an extortion racket. They will not remove bad reviews unless the business owner pays a fee to Yelp. That's how Yelp makes money.

In an "ideal" world, Yelp-like reviews would be normalized with the top ten percent and top ten percent of scores removed. This would largely eliminate a lot of fraudulent reviews (business owners getting friends to provide glowing scores, or competitors bashing their peers). A few truthful third-party reviews would be eliminated as well, but those contributors, in seeing their reviews vanish, would be discouraged from submitted additional reviews.

The other big problem is the issue of qualified reviews. Would you trust more for a review of the local sushi bars and burger joints? The restaurant critic at the local newspaper or your next door neighbors? Let's say the newspaper critic grew up in the Midwest as the son of a butcher. Let's say the neighbor to your left is a lady from Venezuela. And the neighbor on your right is a chef from Austin, TX. More reviews isn't necessarily helpful but Yelp's business needs traffic, and does much of it by getting people to interact and contribute reviews.

Yelp is more useful if you are out of town and too lazy to do research from qualified local reviewers. But Yelp users must realize that they basically asking some random person on the street. Popularity does not make a place good; McDonald's is a great example of this. Even a "quality" regional chain like In-n-Out Burgers is subject to this. For every In-n-Out location, there's likely a mom-and-pop burger joint within a couple of miles that blows doors on that In-n-Out store.

When you use Yelp, you are asking the Great Unwashed for their opinion.
Score: 3 Votes (Like | Disagree)
kjs862 Avatar
119 months ago
For a company that likes to control the user experience and likes to the deliver the entire package, Apple's recent move to integrate with other companies seems odd.

I guess they can't compete with Google in this area without help.
Score: 3 Votes (Like | Disagree)
Thanatoast Avatar
119 months ago
With millions of new users I'm assuming Yelp is about to become a lot more useful with more balanced reviews.
Score: 3 Votes (Like | Disagree)
BigJayhawk Avatar
119 months ago
Apple should straighten yelp out as a company before investing so much in them. They try to extort advertising money from local businesses and if you don't pay them they filter all the positive reviews from your yelp listing.

Yelp is a HORRIBLE INFORMATION SOURCE for Hotels. Nobody uses the information to find hotels. (Our hotel is a MAJOR BRAND in a MID-MAJOR MARKET and the Yelp site gets about 1-3 hits per week.)

WHAT'S WORSE is that Yelp is just a "dumping ground" for people looking to slam a business with a bad review. There is no response ability or problem-resolution process for businesses that want to ACTUALLY SERVE their customers.

IT'S AWFUL!
Score: 3 Votes (Like | Disagree)
AppleMad98004 Avatar
119 months ago
Even though I'm still going to likely choose Google Maps, competition is good. I use Yelp all the time and this is definitely a convenient feature


Well Google will probably issue a standalone map app but it won't be integrated in the OS like Apple's maps will or Google is now. When you click on a link or address it will by default bring up Apple's Map, not Googles. That is the difference between an app that you will have to copy and paste (a hassle) an address to (Google Maps) and an iOS embedded API like Apples Maps which will link to all programs through the iOS level API.

There isn't a default system wide choice.
Score: 2 Votes (Like | Disagree)
a0me Avatar
119 months ago
Yelp is a HORRIBLE INFORMATION SOURCE for Hotels. Nobody uses the information to find hotels. (Our hotel is a MAJOR BRAND in a MID-MAJOR MARKET and the Yelp site gets about 1-3 hits per week.)

WHAT'S WORSE is that Yelp is just a "dumping ground" for people looking to slam a business with a bad review. There is no response ability or problem-resolution process for businesses that want to ACTUALLY SERVE their customers.

IT'S AWFUL!
Another issue with Yelp, TomTom, and all those third parties is that they have a spotty track record (or often no presence at all) outside of the US.
Score: 2 Votes (Like | Disagree)

Top Stories

Pro Display XDR Yella

Apple Working on External Display With Built-In A13 Chip

Friday July 23, 2021 9:37 am PDT by
Apple is developing an external display that includes an A13 chip with Neural Engine, according to a new rumor from 9to5Mac. The A13 chip with Neural Engine would presumably serve as an eGPU, though details are light at this time. Having a CPU/GPU built into the external display could help Macs deliver high-resolution graphics without using all the resources of the computer's internal chip....
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
discount m1 macbook yellow

Deals: Shop Record Low Prices Across Apple's Full MacBook Pro and MacBook Air Lineup (Up to $499 Off)

Friday July 23, 2021 8:23 am PDT by
Apple's MacBook Pro and MacBook Air lineup is seeing all-time low discounts across the board today, including the 2019 16-inch MacBook Pro, 2020 13-inch MacBook Air, and 2020 13-inch MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. 13-Inch M1...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
FaceID iMac REREREREMIX

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by
Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
magsafe battery pack iphone 12 mini

Top Stories: Hands-On With MagSafe Battery Pack, iPhone 13 Always-On Display?

Saturday July 24, 2021 6:00 am PDT by
Apple's new MagSafe Battery Pack is now available, and we went hands-on this week for some early impressions of the new accessory to get more battery life out of Apple's iPhone 12 lineup. Subscribe to the MacRumors YouTube channel for more videos. This week also saw a number of rumors about the upcoming redesigned MacBook Pro models, the iPhone 13 lineup, the next-generation iPad mini, a new...