Apple Integrating Yelp Check-Ins Directly into iOS 6 Maps


yelp logoOne of Apple's major announcements at its Worldwide Developers Conference earlier this month was Maps for iOS 6, which marks a shift away from Google's services with the deployment of Apple's own mapping app driven by TomTom and a host of other partners.

Apple shared during the event that local search and business listings for the new Maps app will include Yelp integration, and Bloomberg now notes Apple's iOS 6 developer materials reveal that users will be able to use Yelp check-ins directly in the app. While the information has been known since the release of iOS 6 beta materials, Bloomberg's report is bringing it much broader exposure today.

Apple Inc. (AAPL)’s upcoming iPhone map application will include Yelp Inc. (YELP)’s “check-in” feature to let users broadcast their whereabouts to friends, according to materials Apple distributed to software developers.

Apple Maps, which will replace Google Inc. (GOOG) as the default location service in software set to debut later this year, will allow users to communicate through Yelp without exiting the map and opening a new app, the materials show.

Mobile check-in services such as those offered by Foursquare, Facebook, and Yelp have become increasingly popular as social smartphone users seek ways to share their daily activities with their friends and document places they've visited.

By integrating features such as Yelp, Siri, and Flyover 3D imagery into its Maps app, Apple hopes to compete favorably with the Google Maps app that has been used in iOS since the launch of the original iPhone in 2007. Apple will also include turn-by-turn navigation with traffic support in the new app, features that Google has already deployed in its mapping application for Android devices but so far implemented only partially or not at all on iOS.

Top Rated Comments

cvaldes Avatar
112 months ago

With millions of new users I'm assuming Yelp is about to become a lot more useful with more balanced reviews.

Probably not.

The biggest problem with Yelp is that they operate as an extortion racket. They will not remove bad reviews unless the business owner pays a fee to Yelp. That's how Yelp makes money.

In an "ideal" world, Yelp-like reviews would be normalized with the top ten percent and top ten percent of scores removed. This would largely eliminate a lot of fraudulent reviews (business owners getting friends to provide glowing scores, or competitors bashing their peers). A few truthful third-party reviews would be eliminated as well, but those contributors, in seeing their reviews vanish, would be discouraged from submitted additional reviews.

The other big problem is the issue of qualified reviews. Would you trust more for a review of the local sushi bars and burger joints? The restaurant critic at the local newspaper or your next door neighbors? Let's say the newspaper critic grew up in the Midwest as the son of a butcher. Let's say the neighbor to your left is a lady from Venezuela. And the neighbor on your right is a chef from Austin, TX. More reviews isn't necessarily helpful but Yelp's business needs traffic, and does much of it by getting people to interact and contribute reviews.

Yelp is more useful if you are out of town and too lazy to do research from qualified local reviewers. But Yelp users must realize that they basically asking some random person on the street. Popularity does not make a place good; McDonald's is a great example of this. Even a "quality" regional chain like In-n-Out Burgers is subject to this. For every In-n-Out location, there's likely a mom-and-pop burger joint within a couple of miles that blows doors on that In-n-Out store.

When you use Yelp, you are asking the Great Unwashed for their opinion.
Score: 3 Votes (Like | Disagree)
kjs862 Avatar
112 months ago
For a company that likes to control the user experience and likes to the deliver the entire package, Apple's recent move to integrate with other companies seems odd.

I guess they can't compete with Google in this area without help.
Score: 3 Votes (Like | Disagree)
Thanatoast Avatar
112 months ago
With millions of new users I'm assuming Yelp is about to become a lot more useful with more balanced reviews.
Score: 3 Votes (Like | Disagree)
BigJayhawk Avatar
112 months ago

Apple should straighten yelp out as a company before investing so much in them. They try to extort advertising money from local businesses and if you don't pay them they filter all the positive reviews from your yelp listing.

Yelp is a HORRIBLE INFORMATION SOURCE for Hotels. Nobody uses the information to find hotels. (Our hotel is a MAJOR BRAND in a MID-MAJOR MARKET and the Yelp site gets about 1-3 hits per week.)

WHAT'S WORSE is that Yelp is just a "dumping ground" for people looking to slam a business with a bad review. There is no response ability or problem-resolution process for businesses that want to ACTUALLY SERVE their customers.

Score: 3 Votes (Like | Disagree)
AppleMad98004 Avatar
112 months ago

Even though I'm still going to likely choose Google Maps, competition is good. I use Yelp all the time and this is definitely a convenient feature

Well Google will probably issue a standalone map app but it won't be integrated in the OS like Apple's maps will or Google is now. When you click on a link or address it will by default bring up Apple's Map, not Googles. That is the difference between an app that you will have to copy and paste (a hassle) an address to (Google Maps) and an iOS embedded API like Apples Maps which will link to all programs through the iOS level API.

There isn't a default system wide choice.
Score: 2 Votes (Like | Disagree)
a0me Avatar
112 months ago

Yelp is a HORRIBLE INFORMATION SOURCE for Hotels. Nobody uses the information to find hotels. (Our hotel is a MAJOR BRAND in a MID-MAJOR MARKET and the Yelp site gets about 1-3 hits per week.)

WHAT'S WORSE is that Yelp is just a "dumping ground" for people looking to slam a business with a bad review. There is no response ability or problem-resolution process for businesses that want to ACTUALLY SERVE their customers.


Another issue with Yelp, TomTom, and all those third parties is that they have a spotty track record (or often no presence at all) outside of the US.
Score: 2 Votes (Like | Disagree)

Top Stories


Apple Elaborates on Potential for iPhone 12 and MagSafe Accessories to Interfere With Implantable Medical Devices

Saturday January 23, 2021 2:42 pm PST by
Since the launch of iPhone 12 models in October, Apple has acknowledged that the devices may cause electromagnetic interference with medical devices like pacemakers and defibrillators, but the company has now shared additional information. Apple added the following paragraph to a related support document today:Medical devices such as implanted pacemakers and defibrillators might contain...
Top Stories 44 Feature

Top Stories: 'Thinner and Lighter' MacBook Air, Smaller iPhone 13 Notch, iOS 14.4 Incoming

Saturday January 23, 2021 6:00 am PST by
We continued to hear a lot more about Apple's plans for its Mac lineup this week, including word of a high-end redesigned MacBook Air and the return of an SD card slot as part of the upcoming MacBook Pro redesign. It also sounds like Apple has been working on Face ID for Mac, but it won't be appearing in a redesigned iMac this year as originally planned. This week also saw rumors about the...

Apple Watch Series 7 Rumored to Feature Blood Glucose Monitoring

Monday January 25, 2021 5:05 am PST by
The Apple Watch Series 7 will reportedly feature blood glucose monitoring via an optical sensor, according to ETNews. The report, which mainly focuses on the blood glucose capabilities of the Samsung Galaxy Watch 4, explains that Apple is intending to bring blood glucose monitoring to the upcoming Apple Watch Series 7 using a non-invasive optical sensor. Measuring blood glucose levels,...

Microsoft Touts Surface Pro 7 as 'The Better Choice' Over MacBook Pro in New Ad

Saturday January 23, 2021 11:02 am PST by
Microsoft yesterday shared a new ad on YouTube titled "Microsoft Surface Pro 7: The Better Choice," in which the company compares its tablet computer to Apple's 13-inch M1 MacBook Pro, as spotted by MSPoweruser. The ad highlights the Surface Pro 7's touchscreen and included stylus as opposed to only a "little bar" (the Touch Bar) on the MacBook Pro. Other advantages of the Surface Pro 7...
airpods galaxy buds comparison

Samsung Galaxy Buds Pro vs. Apple AirPods Pro

Friday January 22, 2021 2:34 pm PST by
Samsung in January unveiled new flagship Galaxy S21 smartphones and alongside the new phones, introduced the $200 Galaxy Buds Pro, which are priced at $199 and offer Active Noise Cancellation. Subscribe to the MacRumors YouTube channel for more videos. These new Galaxy Buds Pro are clearly designed to compete with Apple's AirPods Pro, so we thought we'd compare the two sets of earbuds in our...
2021 mbp sd slot feature2

Bloomberg: Next MacBook Pro to Feature SD Card Reader

Friday January 22, 2021 7:50 am PST by
Last week, reputable analyst Ming-Chi Kuo outlined his expectations for new 14-inch and 16-inch MacBook Pro models later this year, including the return of the MagSafe charging connector, the removal of the Touch Bar, a new flat-edged design, and the return of more ports built into the notebooks for expanded connectivity. A concept of a modern MacBook Pro with an SD card reader Kuo did not...
time to walk apple watch

Apple Fitness+ Feature 'Time to Walk' Launching Soon With Audio Stories From Special Guests

Saturday January 23, 2021 7:13 pm PST by
Earlier this week, Apple seeded the watchOS 7.3 Release Candidate, which is typically the final beta version of a software update. The release notes for the update list a new "Time to Walk" feature for Apple Fitness+ subscribers, described as "an audio experience in the Workout app where guests share inspiring stories as you walk." Apple Fitness+ subscribers will be able to open the Workout...
Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
q4 2020 mac growth feature

Mac Sales Skyrocketing After M1 Launch

Tuesday January 19, 2021 3:00 am PST by
Apple's worldwide Mac shipments grew massively in the fourth quarter of 2020 after the launch of three new Macs with the M1 chip, according to new PC shipping estimates shared by Gartner. Apple shipped an estimated 6.9 million Macs, up from the 5.25 million it shipped at the same time in 2019, marking significant growth of 31.3 percent. In spite of the growth of Mac sales, Apple remained...
apple time to walk apple watch airpods 01252021 inline

Apple's New 'Time to Walk' Feature Launches Today for Fitness+ Subscribers

Monday January 25, 2021 6:30 am PST by
Apple today officially introduced Time to Walk, a new feature for Apple Fitness+ subscribers with audio stories from influential people that Apple Watch users can listen to with AirPods or other wireless headphones while walking. Time to Walk episodes will be automatically downloaded to the Apple Watch with a Fitness+ subscription, and users can start an episode directly from the Workout...