Apple Moving to In-House Mapping Service with 3D Views in iOS 6?

9to5Mac reports that Apple will moving away from Google Maps services in iOS 6, making the transition to an in-house mapping service that included 3D views. According to the report, Apple's prior acquisitions of mapping companies Placebase and Poly9 are ready to bear fruit, with last year's purchase of 3D mapping firm C3 Technologies rounding out the suite of services.

The most important aspect of the new Maps application is a powerful new 3D mode. The 3D mode does not come enabled by default, but users simply need to click a 3D button that is conveniently and visibly stored in the app. Perhaps under the fold like the current traffic, pin, and map view buttons. This 3D mode is said to essentially be technology straight from C3 Technologies: beautiful, realisitic graphics based on de-classified missile target algorithms.

Apple's in-house mapping services will otherwise be rather similar in appearance to the current Google Maps application, although Apple's implementation is said to be a "much cleaner, faster, and more reliable experience" and will include a new icon based on the same view of the company's Infinite Loop headquarters in Cupertino but with new colors and styling.

apple ios map 3d mockup
Current Google Maps aerial view (left) compared with mockup of Apple's 3D mapping mode (right)

Apple has clearly been working for some time to reduce its reliance on Google by developing its own mapping services for iOS, as evidenced by its acquisitions of mapping expertise and job postings addressing its ambitions for mapping. The company has already moved location services in-house and revealed last year that it is building a crowd-sourced traffic database based on users' GPS data.

With the release of iPhoto for iOS back in early March, Apple took its first big step outside of the actual Google mapping services, taking advantage of OpenStreetMap and other services to generate its own map tiles for the application's Photo Journals feature.

Apple is expected to preview iOS 6 at next month's Worldwide Developers Conference in San Francisco, with the operating system presumably making its public debut alongside new iPhone hardware later in the year.

Update: AllThingsD says that it has independently confirmed the claim.

We’ve independently confirmed that this is indeed the case. Sources describe the new Maps app as a forthcoming tent-pole feature of iOS that will, in the words of one, “blow your head off.” I’m not quite sure what that means, and the source in question declined to elaborate, but it’s likely a reference to the photorealistic 3-D mapping tech Apple acquired when it purchased C3 Technologies.

Tag: 9to5Mac

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
Global Close Your Rings Day Pin

Apple Stores Giving Away a Limited-Edition Pin For Free Today

Thursday April 24, 2025 10:15 am PDT by
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last. Photo Credit: Filip Chudzinski The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
Apple Logo Spotlight Blue

White House Hits Back at Apple's Massive EU Fine

Thursday April 24, 2025 5:57 am PDT by
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports. The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
ipad air magic keyboard feature

iPadOS 19 Rumored to Show Mac-Like Menu Bar When Connected to Magic Keyboard

Thursday April 24, 2025 12:09 pm PDT by
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu. This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...

Top Rated Comments

Ryox Avatar
169 months ago
I hope they don't get rid of over head simple, easy to read 2d map altogether.
Score: 24 Votes (Like | Disagree)
imthenachoman Avatar
169 months ago
Really? All that money and they are working on 3D? 3D is a gimmick. I want to see voice guided GPS. Is that too much to ask?
Score: 20 Votes (Like | Disagree)
jason2811 Avatar
169 months ago
Maps is in terrible need of an update. They definitely need to add turn-by-turn navigation.
Score: 20 Votes (Like | Disagree)
androiphone Avatar
169 months ago
but will the map data be as good as google maps?

will I be able to zoom in to a random country outside of the US and have the detail that comes from google maps? considering that even bing maps is pretty poor at the moment I'm not holding out much hope for these maps.
Score: 14 Votes (Like | Disagree)
androiphone Avatar
169 months ago
It's transitional. Apple has to start somewhere, just like Google once did. When Street View was first available how many cities were covered? Not many. If you live in East Bumbleside then you have to expect to not be first on companies update target.

I fully understand that getting map data takes time but Apple have to be careful about removing services that people already have and that fully work.

if they implemented a solution that didn't have the same level of service as Google Maps provides then Apple could be in some pretty hot water, as customers who could easily zoom into their house one day the next (after the update) are left high and dry. (ie one day fully functional the next worthless)

Not to mention that there are laws (at least here in the UK) preventing a company selling you a product then issuing firmware updates that remove working features.
Score: 13 Votes (Like | Disagree)
hppy29 Avatar
169 months ago
I'm all for change but will this be another "USA Only" thing? Leaving the rest of world and Europe out? Whilst this is great I would rather they update things like Siri to cover the UK or update iTunes with 1080 movies (yes I know its the content provider)
Score: 13 Votes (Like | Disagree)