Apple Did Acquire 3D Mapping Company C3 Technologies

Saturday October 29, 2011 3:34 pm PDT by Arnold Kim
In August, we profiled a 3D mapping company called C3 Technologies that had been acquired by a mystery buyer. We suspected Apple was the purchaser of the company, but weren't able to prove it at the time.


Realtime map screenshot from C3 Technologies

Now, it seems that Apple was indeed the buyer of the company, according to 9to5Mac's sources.
Sure enough, we have now learned Apple is now the owner of C3 Technologies. Sources say that C3 Technologies CEO Mattias Astrom , C3 Technologies CFO Kjell Cederstrand, and lead C3 Technologies Product Manager Ludvig Emgard are now working within Apple’s iOS division. The leading trio, along with most of the former C3 Technologies team, is still working as a team in Sweden (interestingly, the division is now called “Sputnik”), where the C3 Technologies company was located prior to the Apple acquisition.
C3 Technologies made a big splash at CES 2011 when it began demoing its technology on both Android and iOS devices. The company uses formerly classified missile targeting technology to achieve its impressive 3D mapping effects. The company's official YouTube videos have been pulled, but some examples remain. This video shows a flythrough of Oslo, Norway (video improperly labeled):


Another example of New York City with overlays is on YouTube. And here's a demo of the technology running on an early iPad version:


The technology had also been previously licensed by Yell.com and Nokia.

Apple's interest in the technology is obvious. The company has been dependent on Google's mapping technology for their iOS devices, but has been steadily making acquisitions to replace that technology. Apple has been heavily recruiting for their Geo Team and has even revealed in iOS 5 that they are planning their own full mapping solution.

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MacSince1990
109 months ago
Something tells me Android support is going to be dropped :D

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Prediction:

2012 iPhone best selling point will be the maps and larger screen. The screen will have some kind of 3D capabilities, similar to the Evo 3D, but much better.


I lol'd.
Rating: 18 Votes
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iBug2
109 months ago

So, do we expect, like Google, Apple will make this viewable/usable to everyone with a computer/hand held product, and not just keep it for Apple use only?

This, like a touch screen interface, is the type of thing that no one company should ever be able to own and keep to itself as its potentially of benefit to anyone on the planet, and as such should not be withheld from access by others with different products.

Can you imagine for example if google maps, google street view and google earth had always been banned from running on any apple products and how wrong that would be for google to do this.

And the same should apply to Apple with this.


Apple's and oranges. You can't compare them like that. Google does not sell Android. Apple sells iOS. Google makes money off advertisers, Apple makes money by selling products. So Google canceling the use of their services in Apple products works against Google, not for them. Yet Apple keeping their technologies for themselves works for Apple, not against them. So you can bet that Apple won't give this to anyone else.
Rating: 17 Votes
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oiuh151
109 months ago
iOS 6 maps app anyone?
Rating: 17 Votes
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DaveN
109 months ago
Apple keeps snapping up groundbreaking companies

Nice to have a pile of cash to buy emerging 'best of' companies. Woo hoo!!
Rating: 16 Votes
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dethmaShine
109 months ago
Wow.

Cannot wait to start people saying Apple copied the idea of 3D mapping from Google Maps.

Lovely.
Rating: 15 Votes
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gmcalpin
109 months ago
Jeeeeeezus. That is so much more impressive than Google Street View.

My jaw literally dropped a little.
Rating: 14 Votes
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Peace
109 months ago
All I can say is goodbye Google.

And I mean that with all seriousness.

Bring on the minus 1's ;)
Rating: 13 Votes
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atomwork
109 months ago
Good move. Apple could take away crucial user data / behavior from Google and making their service less important for advertisers on the iOS platform (iAds).
Rating: 12 Votes
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mox358
109 months ago
This is some very impressive tech. This is standard fare for Apple though; getting behind on a feature and instead of rushing to compete, they sit back, build a better version and release it when they feel like it.

Notifications and Copy and Paste are the two big examples that spring to mind.
Rating: 8 Votes
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rickdollar
109 months ago

Why would you hate a company that had given you so much, effectively for free?

Google Earth, Google Maps and Google Street View.
Millions all around the globe have benefited from these things.

They are a saint when put up against Apple, who would have kept all these things only for itself if they had done them.

No for-profit company gives anything away for free. It may seem that way but if they are not able to profit from a product or service they will not do it.
Remember: With Google, you are their product. Not their customer.
Rating: 7 Votes

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