In August, we profiled a 3D mapping company called C3 Technologies that had been acquired by a mystery buyer. We suspected Apple was the purchaser of the company, but weren't able to prove it at the time.
Realtime map screenshot from C3 Technologies
Now, it seems that Apple was indeed the buyer of the company, according to 9to5Mac's sources.
Sure enough, we have now learned Apple is now the owner of C3 Technologies. Sources say that C3 Technologies CEO Mattias Astrom , C3 Technologies CFO Kjell Cederstrand, and lead C3 Technologies Product Manager Ludvig Emgard are now working within Apple’s iOS division. The leading trio, along with most of the former C3 Technologies team, is still working as a team in Sweden (interestingly, the division is now called “Sputnik”), where the C3 Technologies company was located prior to the Apple acquisition.
C3 Technologies made a big splash at CES 2011 when it began demoing its technology on both Android and iOS devices. The company uses formerly classified missile targeting technology to achieve its impressive 3D mapping effects. The company's official YouTube videos have been pulled, but some examples remain. This video shows a flythrough of Oslo, Norway (video improperly labeled):
Another example of New York City with overlays is on YouTube. And here's a demo of the technology running on an early iPad version:
The technology had also been previously licensed by Yell.com and Nokia.
Apple's interest in the technology is obvious. The company has been dependent on Google's mapping technology for their iOS devices, but has been steadily making acquisitions to replace that technology. Apple has been heavily recruiting for their Geo Team and has even revealed in iOS 5 that they are planning their own full mapping solution.
Wednesday December 11, 2024 5:23 am PST by Joe Rossignol
Apple has announced that iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 will be released today following more than six weeks of beta testing.
For the iPhone 15 Pro and iPhone 16 models, the update introduces additional Apple Intelligence features, including Genmoji for creating custom emoji, Image Playground and Image Wand for generating images, and ChatGPT integration for Siri. There is also ...
Monday December 9, 2024 10:06 am PST by Juli Clover
Apple today seeded the second release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS 15.2 updates to developers and public beta testers for testing purposes, a week after releasing the first RCs. The first iOS 18.2 RC had a build number of 22C150, while the second RC's build number is 22C151. Release candidates represent the final version of beta software that's expected to see a ...
Monday December 9, 2024 4:48 am PST by Tim Hardwick
Apple's forthcoming iPhone SE 4 will feature a single 48-megapixel rear camera and a 12-megapixel TrueDepth camera on the front, according to details revealed in a new Korean supply chain report.
ET News reports that Korea-based LG Innotek is the main supplier of the front and rear camera modules for the more budget-friendly ~$400 device, which is expected to launch in the first quarter of...
Monday December 9, 2024 7:36 am PST by Joe Rossignol
Apple plans to remove the notch from the MacBook Pro in a few years from now, according to a roadmap shared by research firm Omdia.
The roadmap shows that 14-inch and 16-inch MacBook Pro models released in 2026 will have a hole-punch camera at the top of the display, instead of a notch. It is unclear if there would simply be a pinhole in the display, or if Apple would expand the iPhone's...
Monday December 9, 2024 1:28 am PST by Tim Hardwick
Norwegian payment service Vipps has become the world's first company to launch a competing tap-to-pay solution to Apple Pay on iPhone, following Apple's agreement with European regulators to open up its NFC technology to third parties.
Starting December 9, Vipps users in Norway can make contactless payments in stores using their iPhones. The service initially supports customers of SpareBank...
Wednesday December 11, 2024 10:02 am PST by Juli Clover
Apple today released macOS Sequoia 15.2, the second update to the macOS Sequoia operating system that was released in September. macOS Sequoia 15.2 comes over a month after the release of macOS Sequoia 15.1.
Mac users can download the macOS Sequoia update through the Software Update section of System Settings.
macOS Sequoia 15.2 adds Image Playground, an app that lets you create...
Friday December 6, 2024 4:42 am PST by Tim Hardwick
Apple is set to release iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls...
Something tells me Android support is going to be dropped :D
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Prediction:
2012 iPhone best selling point will be the maps and larger screen. The screen will have some kind of 3D capabilities, similar to the Evo 3D, but much better.
So, do we expect, like Google, Apple will make this viewable/usable to everyone with a computer/hand held product, and not just keep it for Apple use only?
This, like a touch screen interface, is the type of thing that no one company should ever be able to own and keep to itself as its potentially of benefit to anyone on the planet, and as such should not be withheld from access by others with different products.
Can you imagine for example if google maps, google street view and google earth had always been banned from running on any apple products and how wrong that would be for google to do this.
And the same should apply to Apple with this.
Apple's and oranges. You can't compare them like that. Google does not sell Android. Apple sells iOS. Google makes money off advertisers, Apple makes money by selling products. So Google canceling the use of their services in Apple products works against Google, not for them. Yet Apple keeping their technologies for themselves works for Apple, not against them. So you can bet that Apple won't give this to anyone else.
