In August, we profiled a 3D mapping company called C3 Technologies that had been acquired by a mystery buyer. We suspected Apple was the purchaser of the company, but weren't able to prove it at the time.
Realtime map screenshot from C3 Technologies
Now, it seems that Apple was indeed the buyer of the company, according to 9to5Mac's sources.
Sure enough, we have now learned Apple is now the owner of C3 Technologies. Sources say that C3 Technologies CEO Mattias Astrom , C3 Technologies CFO Kjell Cederstrand, and lead C3 Technologies Product Manager Ludvig Emgard are now working within Apple’s iOS division. The leading trio, along with most of the former C3 Technologies team, is still working as a team in Sweden (interestingly, the division is now called “Sputnik”), where the C3 Technologies company was located prior to the Apple acquisition.
C3 Technologies made a big splash at CES 2011 when it began demoing its technology on both Android and iOS devices. The company uses formerly classified missile targeting technology to achieve its impressive 3D mapping effects. The company's official YouTube videos have been pulled, but some examples remain. This video shows a flythrough of Oslo, Norway (video improperly labeled):
Another example of New York City with overlays is on YouTube. And here's a demo of the technology running on an early iPad version:
The technology had also been previously licensed by Yell.com and Nokia.
Apple's interest in the technology is obvious. The company has been dependent on Google's mapping technology for their iOS devices, but has been steadily making acquisitions to replace that technology. Apple has been heavily recruiting for their Geo Team and has even revealed in iOS 5 that they are planning their own full mapping solution.
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
Apple today announced refreshed 13- and 15-inch MacBook Air models, now featuring the M4 chip, an upgraded camera, and a new "Sky Blue" color option.
"Sky Blue" is an all-new blue finish that joins Midnight, Starlight, and Silver. Apple describes it as a "beautiful, metallic light blue that creates a dynamic gradient when light reflects off of its surface." Space Gray is no longer available. ...
Apple today announced the 11th-generation iPad, now featuring the A16 chip and more storage.
The announcement came alongside the debut of the new iPad Air, which now features the M3 chip. From Apple's press release:
The A16 chip provides a jump in performance for everyday tasks and experiences in iPadOS, while still providing all-day battery life. Compared to the previous generation, the...
The upcoming iOS 18.4 update for the iPhone includes two smaller but meaningful improvements for Apple's in-car iPhone mirroring system CarPlay.
First, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a 14-inch...
Apple today introduced new 11-inch and 13-inch iPad Air models with the M3 chip, along with an updated Magic Keyboard for the device.
With the M3 chip, the new iPad Air should offer up to 20% faster performance compared to the previous-generation model with the M2 chip, which was released in May 2024. In addition, the M3 chip brings hardware-accelerated ray tracing to the iPad Air for the...
Wednesday March 5, 2025 11:29 am PST by Joe Rossignol
The new MacBook Air has a useful upgrade: it natively supports up to two external displays, in addition to the laptop's built-in display.
In other words, the latest MacBook Air can be used with a pair of external displays without needing to keep the laptop's lid closed.
Apple's tech specs for the new 13-inch and 15-inch MacBook Air:Simultaneously supports full native resolution on the...
Wednesday March 5, 2025 6:01 am PST by Joe Rossignol
Apple today announced that it has updated the Mac Studio with M4 Max and M3 Ultra chip options, Thunderbolt 5 ports, and more.
The M4 Max chip was already released last year in the 14-inch and 16-inch MacBook Pro. It can be configured with up to a 16-core CPU, up to a 40-core GPU, and up to 128GB of unified RAM. Geekbench 6 benchmark results indicate that the M4 Max is up to 75% faster than...
Wednesday March 5, 2025 1:47 pm PST by Joe Rossignol
Apple today updated the MacBook Air with the M4 chip, and the laptop is also available in an all-new Sky Blue finish alongside Silver, Starlight, and Midnight.
YouTuber Andru Edwards has showed off the Sky Blue color in a few real-world photos.
Keep in mind that the Sky Blue finish is not very saturated. However, the color's appearance will vary based on lighting conditions.
View ...
Apple today announced a completely redesigned Magic Keyboard accessory for the iPad Air.
The new keyboard features a larger built-in trackpad, a 14-key function row, and a new aluminum hinge. From Apple's press release:
The all-new Magic Keyboard for iPad Air expands what users can do at an even lower price. The larger built-in trackpad brings greater precision for detail-oriented...
Something tells me Android support is going to be dropped :D
----------
Prediction:
2012 iPhone best selling point will be the maps and larger screen. The screen will have some kind of 3D capabilities, similar to the Evo 3D, but much better.
So, do we expect, like Google, Apple will make this viewable/usable to everyone with a computer/hand held product, and not just keep it for Apple use only?
This, like a touch screen interface, is the type of thing that no one company should ever be able to own and keep to itself as its potentially of benefit to anyone on the planet, and as such should not be withheld from access by others with different products.
Can you imagine for example if google maps, google street view and google earth had always been banned from running on any apple products and how wrong that would be for google to do this.
And the same should apply to Apple with this.
Apple's and oranges. You can't compare them like that. Google does not sell Android. Apple sells iOS. Google makes money off advertisers, Apple makes money by selling products. So Google canceling the use of their services in Apple products works against Google, not for them. Yet Apple keeping their technologies for themselves works for Apple, not against them. So you can bet that Apple won't give this to anyone else.
