Skip to Content

TV Industry Preparing for Voice Recognition Interfaces in 2012

siritv
Apple iScreen concept by Ciccarese Design

Businessweek reports on the movement towards voice-activated TV remotes in the coming year. The move seems triggered by Apple's plans to enter the TV market in the near future. Steve Jobs said that he had finally "cracked it", referring to the TV user interface. Most believe that this revelation relates to Apple's Siri voice recognition system, and the industry is on the move:

Whether the rumors are true that Apple is planning to release a TV set by 2013, Siri-like voice recognition is headed for the living room. Microsoft (MSFT) is already there, via its Xbox 360 game console, and Comcast (CMCSA), Samsung Electronics (SHCAY), LG, and Sharp are working on voice-enabled features for TV sets, set-top boxes, and related products.

Businessweek suggests an voice command as simple as "Record the next episode of Modern Family" as a much needed improvement over the current solution. Jakob Nielsen of Nielsen Norman Group goes on to say "Anything would be better than what we have now."

Upcoming remote devices are said to look more like iPhones than traditional remotes, with possibly a single physical button to activate the microphone. Others are working to simply embed microphones around the living room and eliminating a physical remote altogether. Nuance suggests that 5% of TVs could be voice controlled by Christmas 2012.

We've previously reported about competitors "scrambling" to identify what an Apple television set might look like. The lead up is reminiscent to the large number of tablet plans from competitors in the months leading up to the original iPad launch.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple Event Logo

Apple Released Seven New Products Today

Wednesday March 11, 2026 7:05 am PDT by
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
iOS 27 Mock Quick

10+ New Features Coming in iOS 27

Friday March 13, 2026 2:13 pm PDT by
We're only three months away from Apple's WWDC 2026 event, which will see the company unveil iOS 27. With the fully revamped version of Siri possibly delayed until September, iOS 27 is shaping up to be the update we wanted iOS 26 to be. There will be new Apple Intelligence features, updates for the iPhone Fold, and more, with the latest rumors summarized below. Foldable iPhone Features...
Apple 50 Years of Thinking Different

Apple Announces 50th Anniversary Plans

Thursday March 12, 2026 6:10 am PDT by
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans. Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026. "While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...

Top Rated Comments

hollin Avatar
186 months ago
.
Score: 22 Votes (Like | Disagree)
ECUpirate44 Avatar
186 months ago
TV companies are already scrambling because of the rumored "iTV" that we know nothing about.
Score: 9 Votes (Like | Disagree)
186 months ago
The only problem with voice recognition on TVs is that it could interfere when commanding volume. If the TV is too loud, then the mic may pick that up. "Turn volume down to ten." "Did you say, 'buy a Snuggie?'"

Why do people keep thinking this?

Obviously they're gonna add a trigger where the TV volume will go mute when Siri is on.
Score: 7 Votes (Like | Disagree)
HobeSoundDarryl Avatar
186 months ago
Relative to all this "Siri can't hear over the TV volume" nonsense, why not just program the system to ignore the audio stream for the television programming so that Siri can't hear it at all (like noise canceling headphones, but much better since the "noise" would be very specific and precise)? Then, Siri would just hear the sounds in the room that are NOT playing through the TV.
Score: 6 Votes (Like | Disagree)
longofest Avatar
186 months ago
In my opinion, in order for Apple's television solution to really be a revolutionary product, it will have to do more than just have a Siri-remote (http://www.techperfect.net/2011/11/the-challenge-facing-an-apple-television/). That would be a nice feature, but remember that most televisions don't live alone in an isolated environment - they are connected to stereos that have their own complicated "universal" remotes.

In order to really crack the TV - and therefore the living room - Apple needs to have their Siri remote not only be able to command the TV, but all of the other devices that you have. Maybe they'd use Airplay? Maybe they'd use HDMI control?

That's before we even start talking about content and content synchronization.

----------

The only problem with voice recognition on TVs is that it could interfere when commanding volume. If the TV is too loud, then the mic may pick that up. "Turn volume down to ten." "Did you say, 'buy a Snuggie?'"

Saying this is like saying that playing music from a phone is a bad idea because it would interfere with phone calls.
Score: 6 Votes (Like | Disagree)
MacsRgr8 Avatar
186 months ago
Apple must be laughing its socks off!

A statement in a biography claiming to "have cracked it" and the whole TV industry is adjusting their 2012 goals to compete with it...

Kinda pathetic, not?
:rolleyes:
Score: 5 Votes (Like | Disagree)