Despite statements by Google's former CEO that Apple had "just" renewed their Map partnership with Google, there appears to be evidence that Apple has been working on its own mapping solution in iOS 5.
It's certainly no secret that Apple is actively working on some sort of mapping solution. In the past few years, Apple has acquired two mapping companies Placebase and Poly9. The company has also been actively recruiting for job applicants with navigation software experience and has even revealed work on a future crowds-sourced traffic database.
Now, a look at the legal disclaimers found in iOS 5 reveal a new section called "Map Data". (full text) This section lists licenses from an extensive number of third party companies that provide mapping data and related services.
This entire section is new in iOS 5's legal section and does not appear to be related to Google's own mapping data licenses. Google's own legal terms for their map data is distinct, and many of the companies do not overlap. In fact, one of the listed traffic-data companies is a competitor to Google's Maps.
The companies listed in iOS 5's legal notices include the following diverse companies under the "Map Data" section:
• CoreLogic offers Parcel data which marks boundaries for of properties to provide positional accuracy in location-based solutions. • Getchee provides location and market data on China, India and Southeast Asia. • Increment P Corp provides location and traffic data for Japan. • Localeze provides local business listings. • MapData Sciences Pty Ltd. Inc provides mapping data for Australia and New Zealand. • DMTI provides postal code data for Canada. • TomTom offers global TeleAtlas mapping data which is also licensed by Google for their map solution. • Urban Mapping provides in-depth neighborhood data such as crime, demographics, school performance, economic indicators and more. • Waze offers real-time maps and traffic information based on crowd sourced data.
The last two companies are perhaps the most interesting. Urban Mapping offers extensive additional data over traditional mapping products. The company was even a partner of Placebase's back in 2007 before Apple's acquisition. Meanwhile, Waze seems to be exactly what Apple was talking about when they hinted at crowd-sourced traffic data. Waze offers mobile apps that can be used to send data back to a central database to show realtime traffic data.
Given the news of Apple's recent agreement with Google, it may be that Apple's own solution wasn't ready for iOS 5, so we may have to wait a while before we see what Apple's been working on.
Tuesday September 9, 2025 10:59 am PDT by Joe Rossignol
Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max.
Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides. Apple says the front side is now Ceramic Shield 2, which offers 3x better scratch resistance, while the rear Ceramic Shield is advertised as 4x more resistant to cracks compared to the back glass on previous...
Tuesday September 9, 2025 12:23 pm PDT by Joe Rossignol
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries.
The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple:
Bahrain
Canada
Guam
Japan
Kuwait
Mexico
Oman
Qatar
Saudi Arabia
United Arab Emirates
Un...
Thursday September 11, 2025 4:01 am PDT by Tim Hardwick
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU regulations likely holding back its rollout.
Apple says on its feature availability webpage that "Apple Intelligence: Live Translation with AirPods" won't be available if both the user is physically in the EU and their Apple Account region is in the EU....
Wednesday September 10, 2025 12:30 am PDT by Joe Rossignol
Apple held its annual iPhone event on Tuesday, September 9, to unveil the iPhone 17, ultra-thin iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max.
All of the new iPhone models will be available to pre-order starting Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time in the U.S. and dozens of other countries, according to Apple. The release date for the devices is one week...
Wednesday September 10, 2025 8:33 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
If you are skipping the iPhone 17 Pro and want to know about what to expect from the iPhone 18 Pro models, we have recapped a few of the key rumors below.
Under-Screen Face ID
In April 2023, display industry analyst Ross Young shared a...
Tuesday September 9, 2025 1:25 pm PDT by Joe Rossignol
Apple has confirmed the battery capacities for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max models that were announced earlier today.
Apple is required to publish energy labels on its iPhone product pages in the EU, and they reveal the official mAh battery capacities for the devices.
Here are the battery capacities for each model, according to Apple:
iPhone 17:...
Friday September 12, 2025 6:11 am PDT by Joe Rossignol
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began at 5 a.m. Pacific Time in the U.S. and many other countries today. If you have yet to place a pre-order, you might face a longer wait now, depending on your desired configuration.
As of shortly after 6 a.m. Pacific Time today, nearly all iPhone 17 Pro Max configurations on Apple's online store in the U.S. are facing ...
With the remaining problem that you cannot (literally cannot - it is impossible) create as comprehensive a business location database as Google maps has unless you own the world's most important search engine as well to encourage busineses to submit up to date listings.
I don't believe that. You're suggesting that Google Maps gets all its data from user submissions? Link?
According to Google (http://www.google.com/intl/en_us/help/legalnotices_maps.html) they get at least some of their business listings from Acxiom Corporation and/or infoUSA Inc.
Google Maps is fantastic. The app itself on iToys could be improved, but why go to the effort of making a whole new map format and collect data when Google has it all already?!
Invention for the sake of invention is pointless, at least commercially. Google have an excellent database, there is so much data at their hands.
Call me Mr Paranoid, but I don't trust Google, with their vested interests across a range of industries now, with the only copy of such a database. It's too easy for them to decide to manipulate its data for their own ends if it were to suit them in the future.
It's good that competitors like Apple and Microsoft should come up with their own such systems to ensure no one dominates and that what constitutes the 'truth' is not the domain of one organisation.
Maybe it's just because Google Maps also use third party companies providing mapping data where Google Cars didn't go. And Apple had to mention them ?
If you read the article, it says that Google uses different sources for some of the same data. Also, one of the companies listed is a competitor to Google Maps local traffic feature.
Google Maps is fantastic. The app itself on iToys could be improved, but why go to the effort of making a whole new map format and collect data when Google has it all already?!
Apple probably feels that it's not a good idea to depend so deeply on a direct competitor for such an important data source. Although I don't think Google would actually do anything malicious to sabotage Apple's maps, it seems like they have been holding back some of the goodies for themselves - the 3D maps in Android, for example.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more.