Apple May Introduce Next-Gen Natural Language API in its Amazon Echo Competitor

Last week we reported that Apple is said to be readying an Amazon Echo competitor that could be used in the home for features like listening to music, asking for information and getting news headlines.

The product is thought to include a camera with facial recognition capabilities and said to learn over time about its users, which interact with the device via an enhanced version of Siri. Meanwhile, Apple's virtual assistant is expected to be opened up to outside developers via a soon-to-be-released software development kit in order to facilitate this integration.

Now, Tech Insider claims that a natural language outfit bought by Apple late last year could play a central part in the company's plans for the upcoming smart home device.

vocaliq
In October 2015, Apple acquired VocalIQ, a UK-based startup that had spent the last 10 years researching natural language, belief tracking, decision making, and message generation, in an attempt to develop a next-generation natural language API.

Speculation at the time suggested Apple hoped to use the technology in its car project, codenamed "Titan".

However, according to a source familiar with VocalIQ's technology who spoke to Tech Insider, Apple is likely to introduce the API in its Echo competitor because of its ability to go beyond the "session-based" contextual responses touted by the likes of Viv. VocalIQ achieves this feat by retaining semantic context between conversations and permanently remembering the preferences of its users.

Apparently the company had been testing VocalIQ against Siri, Google Now, and Cortana, and found it to be vastly superior in dealing with complex natural language queries, such as asking for "a nearby Chinese restaurant with open parking and Wi-Fi that's kid-friendly".

[But] What if you change your mind an hour later? Simply saying something like "Find me a Mexican restaurant instead," will bring you new results, while still taking into account the other parameters like parking and WiFi you mentioned before. Hound, Siri, and any other assistant would make you start the search session over again. But Vocal IQ remembers. That's more human-like than anything available today.

VocalIQ can also filter out extraneous noise to figure out exactly what you're saying, thus making it more accurate than Siri is today. It's able to take in all the noise in an environment — the TV, kids shouting, whatever — and determine with a high probability which sound is actually the user's query. It can even learn to adapt to different accents over time to improve accuracy.

While the report's source doesn't claim to have any hard evidence that Apple plans to include the technology into its upcoming smart device, the possibility is an intriguing one. It also feeds into the expectation that Apple's decision to open up Siri to third-parties indicates that the virtual assistant will receive the necessary enhancements to prevent it from being overtaken by recent advances in competing products.

Related Roundup: HomePod
Buyer's Guide: HomePod (Neutral)

Popular Stories

iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
CarPlay Liquid Glass Dark

Apple to Let iPhone Users Watch Videos on CarPlay Screen While Parked

Thursday June 12, 2025 6:16 am PDT by
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles. iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...

Top Rated Comments

JimmyHook Avatar
118 months ago
I've been saying this for a while now. Apple was first to the digital assistant arena for phones. When they purchased VocalIQ, Faceshift, etc it was easy to see that they would come back from behind and dominate other players. They've been working on it longer behind the scenes. This seems like it will be a legit assistant that you can converse with. Google Now will seem antiquated by comparison
Score: 8 Votes (Like | Disagree)
Dilster3k Avatar
118 months ago
Siri in a box is literally the last thing I want, because I've barely used her in the past 5 years on my phone.

Can't wait till they ramble on about Siri in a box for about an hour straight during their keynote. #innovation
Score: 5 Votes (Like | Disagree)
Kognito Avatar
118 months ago
Always on devices make me nervous. Who's listening?
No one... The "Hey Siri" type functionality doesn't send any data to Apple, that would be seriously inefficient and costly. All it does is listen for a specific sound, hence how you can train Hey Siri to your exact pronunciation. To prove it, put your device in airplane mode and try saying "Hey Siri", it'll still work.

Of course, not to say that these devices couldn't be used maliciously, but there's no greater risk with these "Always listening" devices than there is with your Mac, PC or any other smart device with a mic on it.
Score: 5 Votes (Like | Disagree)
AngerDanger Avatar
118 months ago

Apparently the company had been testing VocalIQ against Siri, Google Now, and Cortana, and found it to be vastly superior in dealing with complex natural language queries, such as asking for "a nearby Chinese restaurant with open parking and Wi-Fi that's kid-friendly".
"Kid-friendly" parking and Wi-Fi actually exist?! Oh, wait, it's sort of a dangling modifier. I get it now. I guess VocalIQ has already surpassed my language computation abilities.
Score: 4 Votes (Like | Disagree)
AngerDanger Avatar
118 months ago
Always on devices make me nervous. Who's listening?
I don't know, but I try to ensure they hear plenty of inane conversation, atonal attempts to sing '80s songs, and rough sex. Hope they… enjoy.
Score: 4 Votes (Like | Disagree)
ShadovvMoon Avatar
118 months ago


Are they also going to include this upgraded Siri on the new rMBP that they better announce?
Score: 3 Votes (Like | Disagree)