Pandora Acquires 'Key Assets' and Employees From Rdio for $75 Million

Two of the biggest Apple Music competitors and most notable names in the streaming music industry are joining forces, with Pandora today announcing its $75 million acquisition of "key assets" from Rdio.

According to a press release on the acquisition, Pandora has gained unspecified "technology and intellectual property," and a number of Rdio's employees will be given roles at Pandora. Pandora plans to use Rdio's assets to "offer fans greater control over the music they love," with an expanded Pandora listening experience set to launch in late 2016, depending on licensing. Pandora wants to become the "go-to destination" for wherever and however its fans want to listen to music.

pandoraacquiresrdio

"The Rdio team built an acclaimed product and technology platform that has consistently led innovation in the young streaming industry. I'm pleased that many members of the Rdio team will continue to shape the future of streaming music, applying our tradition of great design and innovative engineering on an even larger stage with Pandora," said Anthony Bay, chief executive officer of Rdio.

Pandora has more than 80 million users and continues to be one of the most popular streaming music services. Pandora offers its users the ability to listen to free, ad-supported radio stations centered around particular artists or songs rather than offering on-demand listening like Apple Music.

Rdio offered a similar ad-supported free listening tier, but it also included Rdio Unlimited, a service that let users listen to any song on demand as is possible with Spotify and Apple Music. With its acquisition of Rdio's assets, Pandora may be angling to expand into the on-demand market to better compete with other streaming services.

The acquisition hinges on Rdio obtaining permission for the transaction from the United States Bankruptcy Court. With approval, Rdio will wind down its Rdio-branded operations in all markets as Pandora is only acquiring assets and not the Rdio brand.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...

Top Rated Comments

l00pback Avatar
126 months ago
I'm still shocked people use Pandora.
Why? Pandora fits my needs far better than Apple Music, and Spotify. I really like how Pandora works, and most of the music it gives me. Why should I switch?
Score: 16 Votes (Like | Disagree)
C DM Avatar
126 months ago
Why? Pandora fits my needs far better than Apple Music, and Spotify. I really like how Pandora works, and most of the music it gives me. Why should I switch?
Because other random people like something else better, of course!
Score: 11 Votes (Like | Disagree)
iamMacPerson Avatar
126 months ago
I'll just keeping buying CDs and singles from iTunes occasionally.
Score: 7 Votes (Like | Disagree)
bdpx Avatar
126 months ago
Competition is always good. Should hopefully mean lower prices.
Except now there's less competition.
Score: 6 Votes (Like | Disagree)
HobeSoundDarryl Avatar
126 months ago
Why? Pandora fits my needs far better than Apple Music, and Spotify. I really like how Pandora works, and most of the music it gives me. Why should I switch?
Because Pandora is not made/owned by Apple. And Apple has decided to make a somewhat similar offering. So all competitive offerings to Apple Music are "stupid", "99% don't need", "useless", "kludge", "buggy", etc. ;)
Score: 6 Votes (Like | Disagree)
Dydegu Avatar
126 months ago
Makes sense. I'm still shocked people use Pandora. Hopefully this will make Apple and Spotify up their game even more.
Score: 5 Votes (Like | Disagree)