Apple's Watch is designed to be both fashionable and functional.
Apple CFO Peter Oppenheimer: Apple to Have 'Very Busy Fall'
Apple is expected to unveil a number of products in the fall months, including the next generation iPhone, the fifth generation iPad, the low-cost iPhone, and refreshed MacBook Pros.
All of the products on the horizon are expected to include impressive new features, including a fingerprint sensor and an upgraded camera for the iPhone 5S, an iPad mini-style redesign for the fifth generation iPad, and Haswell processors for the new MacBook Pros.
The company is also rumored to be working on additional projects such as the iWatch, and according to Tim Cook, Apple's catalyst will always be "new products and new services" in both current product categories and "in new categories."
Apple's iWatch, which has been trademarked in multiple countries, is not expected until 2014 despite the fact that Apple has recently hired a number of new employees to work on the product. "We're working on some stuff that we're really proud of, and we'll announce things when we're ready," said Cook during the call.