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Apple Schedules Extended Retail Meetings May 22nd Sparking Speculation About Event


MacStories reports that Apple retail stores are holding all-hands employee meetings on Sunday, May 22nd. While it's not unusual for Apple to hold such meetings, the early timing of the meeting seems strange.
Store meetings at 7AM Sunday across United States. Unusual time. Expecting some announcement. All stores, brand-wide US. Don't know about other countries.
While there had previously been some speculation about some sort of 10th anniversary Apple retail event, we'd heard that this may simply be due to training.

Boy Genius Report also details some of the seemingly extreme measures:
- There's an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday.
- During the overnight shift, it's going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.
- There are a wide variety of roles, we're told, for the overnight shift. This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.
- Apple stores have apparently already received hardware to install, and are expecting more hardware to come on Friday or Saturday. All materials that Apple stores have received have been instructed to be under lock and key until after close on Saturday night.
- Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside.
- Employees have had to download gigabytes of data from Apple corporate labeled, "training" in a password-protected zipped folder that won't accessible to managers or anyone else until Saturday afternoon.
- Lastly, all Apple retail stores have mandatory meetings on Sunday, May 22nd. Most meeting are scheduled for the morning, but there are evening meetings as well.

Top Rated Comments

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42 months ago
May 22nd? They probably just want to figure out who's missing after the Rapture the day before.
Rating: 29 Votes
42 months ago
My BFF works for Apple and told me all about it. This is for the new line of Twilight Saga iPhones and iPads. Supposedly if you take yours to the theater when you watch the new movie, it start to sparkle.
Rating: 13 Votes
42 months ago
Gotta be PowerBook G5 or headless iMac...
Rating: 11 Votes
42 months ago
...the fact that the world will not have come to an end the day before, as some have predicted it will.:)
Rating: 11 Votes
42 months ago
A black curtain blocking the view of people walking by, a required NDA for employees, and mysterious hardware under lock and key.

I have no idea what this could be, but that doesn't sound like a routine preparation for a back to school event or even the launch of the macbook air--unless they've changed it in a significant way maybe.
Rating: 11 Votes
42 months ago

It's a new dental plan I'm sure of it. :D


Lisa needs braces.
Rating: 11 Votes
42 months ago
Now THIS is a rumor!
Rating: 11 Votes
42 months ago
A new way to take your money!
Rating: 10 Votes
42 months ago
It's the release of the HumanCentiPad...:D
Rating: 9 Votes
42 months ago
Perhaps pictures of SJ in a different color turtle neck will be revealed?
Rating: 8 Votes

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