030234 photo shortpump

AppleInsider reports that Apple retail employees are restricted from taking time off between May 20 and May 22nd.

Retail employees were told this week via e-mail that they may not request days off between May 20 and May 22, AppleInsider has learned. It was said that store managers are "very excited" about those dates, but no other details are available.

They go on to speculate that Apple may be using those days for a 10th anniversary event celebrating their retail stores. While Apple is also due to refresh the iMac computer, those simple product refreshes don't routinely result in any special retail events. The last time Apple reportedly enforced such blackout dates was due to the Verizon iPhone 4 and iPad 2 launches.

Apple opened their first retail stores on May 19, 2001 in Tysons Corner, Virginia and Glendale, California. Apple's retail store initiative was met with significant doubts from analysts at the time. A Businessweek article from 2001 titled "Sorry, Steve: Here's Why Apple Stores Won't Work" confidently predicted the doom of the stores.

Problem is, the numbers don't add up. Given the decision to set up shop in high-rent districts in Manhattan, Boston, Chicago, and Jobs's hometown of Palo Alto, Calif., the leases for Apple's stores could cost $1.2 million a year each, says David A. Goldstein, president of researcher Channel Marketing Corp. Since PC retailing gross margins are normally 10% or less, Apple would have to sell $12 million a year per store to pay for the space. Gateway does about $8 million annually at each of its Country Stores. Then there's the cost of construction, hiring experienced staff. "I give them two years before they're turning out the lights on a very painful and expensive mistake," says Goldstein.

Apple, of course, has gone on to open over 300 stores worldwide to great success.

Update: We've received a report that this may be due to some internal training rather than any sort of event.

Top Rated Comments

qtx43 Avatar
136 months ago
Steve Jobs: Hey, I read on the internet that our retail stores' 10th anniversary is coming up.

Tim Cook: Really? We ought to do something.

Steve Jobs: Make sure there's a press release.

Tim Cook: Good thing they reminded us. How about everybody spending $100 at a store on May 19th gets a free 0.99$ iTunes credit. That'll be fun.

Steve Jobs: Make it $500.
Score: 1 Votes (Like | Disagree)
MarximusMG Avatar
136 months ago
Its always funny to read analyst predictions that are so wrong.

Was thinking the same thing. This one was especially amusing. :D
Score: 1 Votes (Like | Disagree)
La Porta Avatar
136 months ago
I've got to say, the comparison with Gateway is pretty funny....where are they now?
Score: 1 Votes (Like | Disagree)
crazy dave Avatar
136 months ago
An amusing read ...

That Business week article was amusing to read. In fairness though, predictions should always be taken with a grain of salt (unless they come from me of course) and that was before Apple starting really turning itself around. It is interesting to note though how many times the analysts have predicted doom and gloom for Apple's products and how rarely have they been right. Though halo effects from its other products helped more, the Apple retail stores certainly helped rather than hurt that turnaround happen. Anyway reading prognostications from the past is always nice for a chuckle almost regardless of subject matter. :p
Score: 1 Votes (Like | Disagree)
macnerd93 Avatar
136 months ago
10th Anniversary iMac? :rolleyes:

the iMac has been around for more than 10 years though, '98 the first version arrived so its 12-13 years old the iMac:D
Score: 1 Votes (Like | Disagree)
talkingfuture Avatar
136 months ago
Its always funny to read analyst predictions that are so wrong.
Score: 1 Votes (Like | Disagree)

Top Stories

affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
qualcomm snapdragon x60 5g

iPhone 13 Lineup Expected to Use Qualcomm's Snapdragon X60 Modem With Several 5G Improvements

Wednesday February 24, 2021 8:10 am PST by
Apple's next-generation iPhone 13 lineup will use Qualcomm's Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes. Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
m1 imac orange

New iMac Tidbits: Headphone Jack on Side, Ethernet Port on Power Adapter, Spatial Audio and WiFi 6 Support, No SD Card Slot

Wednesday April 21, 2021 6:38 am PDT by
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation. In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...