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Eddy Cue

By MacRumors Staff
Eddy Cue is Apple's SVP of Internet Software and Services, aka the iTunes chief. He oversees iTunes, Apple Music, Apple Pay, Siri, Maps, iCloud, and Apple iOS and Mac apps. Until recently, he was also in charge of the App Stores on iOS, Mac, and Apple TV, but leadership of those was handed over to Phil Schiller in late 2015. Eddy Cue has been with Apple since 1989 and is a member of the company's executive team. Along with Phil Schiller and Tim Cook, he is often seen on stage at events and he often participates in interviews where he speaks for the company.

Eddy Cue Articles

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Apple Adds Three Executives to Leadership Page

Saturday March 7, 2026 3:17 pm PST by
Apple on Friday added three new executive profiles to its leadership page for Jennifer Newstead, Molly Anderson, and Steve Lemay. Jennifer Newstead, Senior Vice President and General Counsel: Newstead is Apple's top lawyer, overseeing all legal matters. She assumed the position on March 1, succeeding Katherine Adams, who had held the position since 2017. Prior to joining Apple, Newstead...
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Apple TV's Second-Largest Market Is Brazil, Says Eddy Cue

Friday February 27, 2026 6:01 am PST by
Apple's SVP of services Eddy Cue has revealed that Brazil is Apple TV's second-largest market by subscriber count and its fastest-growing, in an interview with Brazilian newspaper Folha de S. Paulo (via 9to5Mac). Speaking on the sidelines of Apple's recent media event in Santa Monica where the company previewed its 2026 content slate, Cue acknowledged that Apple has yet to produce any...
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Eddy Cue Explains Why Apple TV+ is Now Apple TV

Wednesday October 15, 2025 2:29 pm PDT by
On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple TV+ to Apple TV. According to Cue, many people already referred to Apple TV+ as Apple TV, so the company finally decided to embrace the simpler name. "We just decided," he told host Matthew Belloni. "We all called it Apple TV and we said, given where we are...
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Report: Apple Discussed Buying Mistral AI and Perplexity

Tuesday August 26, 2025 8:13 am PDT by
Apple executives have reportedly discussed acquiring Mistral AI and Perplexity, The Information reports. Services chief Eddy Cue is apparently the most vocal advocate of a deal to buy AI firms to bolster the company's offerings. Cue previously supported propositions of Apple acquiring Netflix and Tesla, both of which Apple CEO Tim Cook turned down. Other executives such as software chief...
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Apple's Tim Cook and Eddy Cue Attend 2025 Sun Valley Conference

Sunday July 13, 2025 10:38 pm PDT by
Apple CEO Tim Cook and Senior Vice President of Services Eddy Cue are attending the 2025 Allen & Company Sun Valley Conference in Idaho, joining an exclusive gathering of global leaders from the technology, media, finance, and political sectors (via Fortune). Held annually each July since 1983 in Sun Valley, Idaho, the Allen & Company Sun Valley Conference is a private, invitation-only...
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Apple's Eddy Cue: AI Could Replace iPhone in 10 Years

Wednesday May 7, 2025 10:51 am PDT by
AI technology is advancing so rapidly that the iPhone could be outdated in the next decade, Apple services chief Eddy Cue said today when testifying in the Google vs. DoJ antitrust case (via Bloomberg). "You may not need an ‌iPhone‌ 10 years from now, as crazy as it sounds," Cue said. He was referring to the way that AI is likely to evolve in the coming years, and how wearables combined with ...
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Apple Working to Add AI Search Options to Safari

Wednesday May 7, 2025 8:41 am PDT by
Apple is looking at reworking Safari to directly support AI-powered search services, Bloomberg's Mark Gurman reports. Apple's senior vice president of services Eddy Cue today disclosed that Apple is "actively looking at" reshaping Safari around AI search as part of testimony in the lawsuit against Google from the U.S. Justice Department. The dispute centers on the $20 billion deal between...

Apple CEO Tim Cook and Software Chief Eddy Cue Attend Sun Valley Conference

Friday July 12, 2024 3:08 pm PDT by
Apple CEO Tim Cook and Apple Software and Services chief Eddy Cue are attending the annual Sun Valley Conference in Sun Valley, Idaho, this weekend. The media finance conference is well-known for attracting some of the biggest names in tech. The Sun Valley Conference has been likened to a camp for billionaires, where tech and media moguls can negotiate deals while golfing, whitewater rafting,...
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Apple's Eddy Cue Explains Why Google is iPhone's Default Search Engine

Tuesday September 26, 2023 12:04 pm PDT by
Apple's services chief Eddy Cue today testified in the antitrust trial between the U.S. Department of Justice and Google, answering questions about a deal that sees Google set as the default search engine on the iPhone, iPad, and Mac. According to a report from The Verge today, Google pays Apple billions of dollars per year in order for Google to be set as the default search engine on Apple...
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Apple Rules Out Bid for Premier League Football Over Global Rights

Monday July 24, 2023 6:31 am PDT by
Apple services chief Eddy Cue has effectively ruled out the company's rumored bid to obtain the broadcasting rights to the English Premier League for Apple TV+. Apple has reportedly been interested in obtaining the rights to broadcast the Premier League as far back as 2012. Earlier this year, Bloomberg highlighted Apple's consideration of a bid for the rights to stream the Premier League,...
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Eddy Cue Shares Letter Reflecting on Apple's Services in 2022

Tuesday January 10, 2023 7:44 am PST by
Apple today highlighted the success of its services in 2022, including the App Store, Apple Music, Apple Arcade, Apple TV+, Apple Fitness+, Apple News+, Apple Maps, Apple Pay, Apple Card, Apple Podcasts, iCloud, and others. One notable statistic shared by Apple is that App Store developers have earned more than $320 billion since 2008. Meanwhile, Apple Fitness+ now has 3,500 workouts and...
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Apple's Eddy Cue Restructuring Services Team to Focus More on Streaming and Advertising

Monday May 9, 2022 2:16 pm PDT by
Apple's senior vice president of services Eddy Cue is working to restructure services management with the aim of focusing more on streaming and advertising, according to a new report from Business Insider. Cue sees streaming and advertising as areas where there is opportunity for revenue growth, and he has already begun updating the responsibilities of key services executives. Peter Stern,...
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Apple's Past Sideloading Plans, Ecosystem Lock-in Strategy, and More Revealed in Internal Documents

Friday August 20, 2021 7:35 am PDT by
Documents highlighted by The Verge and disclosed as part of the Apple vs. Epic Games trial have revealed that Apple discussed plans for sideloading apps, sought to lock users into its ecosystem using gift cards, attempted to tackle chaos in the App Store review process, and more. Several of the internal documents related to internal discussions around the possibility of sideloading iPhone...
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Apple's Eddy Cue Joins Duke University Board of Trustees

Thursday July 8, 2021 4:39 am PDT by
Apple's senior VP of software and services Eddy Cue has joined the Board of Trustees at Duke University in North Carolina, institution officials have announced. Cue earned bachelor's degrees in computer science and economics at Duke University. He is also an avid Duke basketball fan, and both of his sons Adam and Spencer also studied Computer Science at Duke University. Cue joins six...
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Eddy Cue Says Spatial Audio on Apple Music is Equivalent to Watching HD Television for First Time

Tuesday June 8, 2021 8:00 am PDT by
Apple Music's new Spatial Audio feature started rolling out on Monday evening and officially launches today, and to mark the occasion, Apple's services chief Eddy Cue and Apple Music radio host Zane Lowe shared some thoughts. Spatial Audio, based on Dolby Atmos, is an immersive three-dimensional audio format that enables musicians to mix music so it sounds like the instruments are all around ...
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Apple's Eddy Cue Reportedly Advising Tom Brady's New NFT Company

Thursday April 8, 2021 11:27 am PDT by
NFL star quarterback Tom Brady is teaming up with entrepreneur Richard Rosenblatt to launch a new NFT company called Autograph this spring, and Apple executive Eddy Cue will serve as an advisor to the company, according to CNN. As a Senior Vice President at Apple, Cue oversees many of the company's services, such as Apple Music, Apple TV+, Apple Maps, and iCloud. Once a fixture at Apple...
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British Carrier Says 5G iPhone Just 'Days Away' in Internal Video Featuring Apple's Eddy Cue

Tuesday September 22, 2020 9:05 am PDT by
Apple is on the cusp of launching its first 5G iPhone models, according to Marc Allera, the CEO of British Telecom's consumer brands BT and EE. "We are just days away from Apple's next major launch, a 5G iPhone, which will be a huge boost for 5G," said Allera, in an internal video presentation shared with the company's employees today. "Teams in all parts of Consumer have been preparing all...
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Eddy Cue Talks Apple TV+, Apple News+, and Apple Music in New Interview

Monday July 1, 2019 7:06 am PDT by
Eddy Cue recently spoke with The Times to discuss various topics related to Apple's services, which he helps run, including Apple Music, Apple News+, and the upcoming Apple TV+. Much of the interview focused on ‌Apple TV‌+ and its launch this fall, with Cue stating that Apple's focus will be on quality over quantity. Apple's plan will be in direct contrast to Netflix, which creates a lot of...
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Former Apple Employees on Eddy Cue: Siri and Eddy Were 'A Bad Fit' and He is 'Always Doing Too Many Things'

Wednesday September 5, 2018 9:21 am PDT by
A new profile on Apple chief Eddy Cue has been shared online today by The Information, highlighting Cue's history and leadership at the company, as well as a few of his more interesting quirks. Specifically, the story looks at Apple's services segment -- which Cue oversees -- and some of the missteps it has taken over the years, despite being a consistent revenue earner for the company....
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Eddy Cue Selling His Gorgeous Vacation Home Near Lake Tahoe for $12 Million

Thursday May 10, 2018 7:51 am PDT by
Apple senior executive Eddy Cue, who oversees the company's services and worldwide video programming divisions, is selling his beautiful and luxurious vacation home near Lake Tahoe, according to Realtor.com. Images: Realtor.com The report claims Cue recently placed the 7,900-square-foot home, located on a 1.7-acre property within a golf and ski community in the Sierra Nevada Mountains, on the ...