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Former Apple Sound Designer Discusses History Behind 'Sosumi', Mac Startup Tone, and Camera Click

In the late 1980s Jim Reekes began working as a sound designer for Apple, creating some of the Mac's most iconic sounds like the "Sosumi" beep, startup chord, and camera/screenshot click. In a new interview with CNBC, Reekes discussed the origins behind each of these sound creations, and what he thinks about the current audio design of Apple devices. Reekes has touched upon these topics before, but they remain interesting for anyone who might not have heard about this part of Apple's history. Reekes explained that the reason for the name "Sosumi" began with a lawsuit from The Beatles' record label, also named Apple. At the time, Steve Jobs promised that his company would stay focused on computers and not get involved with music, so that the two similarly named companies could coexist. After Macs added support for audio recording and MIDI (a standard that connects musical instruments to computers), The Beatles sued and forced Reekes to rename any sound effect that had a "musical-sounding name." Reekes' frustration with the lawsuit eventually led him to the name "Sosumi," because it sounded like "so sue me." Today, Sosumi is still available as an alert sound in the Mac System Preferences. One of his beeps, originally called "Xylophone," needed a new name. "I actually said I'm gonna call it 'let it beep' and of course you can't do anything like that, but I thought yeah, 'so sue me.' And then I thought that's actually the right name," Reekes said. "I'll just have to spell it funny, so I spelled it Sosumi." He told the lawyers it was a Japanese word that didn't

Nearly Two-Thirds of Americans Now Own at Least One Apple Product

A new survey conducted by CNBC has found that 64 percent of Americans own an Apple product of some kind, a number that's increased from 50 percent in a similar survey published in 2012. The average American household owns 2.6 Apple products, which is "up by a full Apple product" from the previous survey. The All-America Economic Survey polled 800 people across the United States in late September, and CNBC said that the survey has a margin of error of plus or minus 3.5 percentage points. Apple device ownership rates dip below 50 percent in the 2017 survey for Americans with incomes under $30,000, retirees, and women over the age of 50. CNBC reported that the "wealthiest Americans" own 4.7 Apple products per household, while the "poorest" have one. Other statistics include 3.7 devices per household in the West of the United States, while households in the South owned 2.2 devices on average. "I cannot think of any other product — especially any other product at a high price point — that has that kind of permeation with the public and level of growth,'' said Jay Campbell, pollster with Hart Research, which conducted the survey along with Public Opinion Strategies. 64 percent of those surveyed claimed that the time they spend on an iPhone is "mostly productive and useful," while 27 percent said that it's "mostly unproductive." On average, the time spent on an iPhone was "dominated" by phone calls, emails, and texting, followed by social media. Most Americans surveyed said that they were less likely to spend time watching videos, playing games, and shopping on their

Apple Aiming to Bring Apple Watch to 23 Million Aetna Subscribers

Apple and Aetna are discussing ways to offer discounted Apple Watch models to millions of consumers with Aetna insurance, reports CNBC. Citing people with knowledge of Apple's plans, the site says Apple and Aetna held discussions last week that included senior officials from Apple, Aetna, and several hospitals. Aetna already offers a program that provides the Apple Watch at no cost to its 50,000 employees and subsidizes the cost for some subscribers, but the insurance company is said to be negotiating with Apple to offer a free or discounted Apple Watch to all Aetna members. Apple's Myoung Cha, who has the title "special projects, health," led the discussions, said one of the people. The move by Aetna is part of its push to increase customer interest in a healthier lifestyle and a better tracking of diet, said one of the people.Aetna is said to be aiming to implement some kind of program early in 2018, and its goal seems to be an expansion of plans that were announced back in September. At that time, Aetna said it was planning to subsidize the cost of the Apple Watch for large employers and individual customers. Aetna also said it would develop several iOS health initiatives with "support" from Apple, offering "deeply integrated" health apps for iPhone, iPad, and Apple Watch to Aetna customers. The company's plan to offer discounted or free Apple Watch models to subscribers comes as Apple is on the verge of introducing a third-generation Apple Watch. Rumors suggest the upcoming device features an LTE chip that allows it to be decoupled from the iPhone and

Apple Working With Health Gorilla to Offer Comprehensive Medical Records on iPhone

In its quest to turn the iPhone into a comprehensive health repository for every iPhone user, Apple has teamed up with Health Gorilla, a company specializing in aggregating diagnostic information, reports CNBC. Citing two sources familiar with Apple's plans, CNBC says Apple is working with Health Gorilla to add diagnostic data to the iPhone by cooperating with hospitals, imaging centers, and lab-testing companies. According to Health Gorilla's website, the startup offers a secure clinical network that aggregates health data from a range of providers, offering doctors and hospitals access to a comprehensive overview of a patient's health. While the service is aimed at medical providers, patients are also able to use the service to get a copy of their medical records "in 10 minutes." Access your complete health profile in one place, from prior medical history, to doctor and specialist referrals, to your latest test results. It's all available through Health Gorilla's secure clinical network, anytime - from your computer or your favorite device on the go. Thousands of physicians, specialists, labs, clinics, health centers, hospitals, and other facilities are already connected to Health Gorilla. Reach them easily, and securely share information with everyone in your care circle - whether medical professionals or family and loved ones.Last week, CNBC said Apple has a "secretive team" within its health unit that has been communicating with developers, hospitals, and industry groups with the aim of storing clinical data on the iPhone and turning it into a "one-stop

Apple Has 'Secret' Team of Biomedical Engineers Developing Sensors for Non-Invasively Monitoring Blood Glucose

At a nondescript office in Palo Alto, Apple is rumored to have a small team of biomedical engineers researching better methods for monitoring blood sugar, reports CNBC. Apple's work on glucose monitoring is said to have started with former Apple CEO Steve Jobs, who wanted to develop a sensor that could continuously and non-invasively monitor blood sugar levels to improve quality of life. Apple is far enough along in its research that feasibility trials are being conducted at clinical sites in the San Francisco Bay Area, and it has hired consultants to sort out regulatory issues.The glucose team is said to report to Johny Srouji, Apple's senior vice president of hardware technologies. [...] One of the people said that Apple is developing optical sensors, which involves shining a light through the skin to measure indications of glucose.Rumors of Apple's work on advanced healthcare initiatives like diabetes management aren't new. Early Apple Watch information suggested the wearable device would be able to measure things like blood pressure and blood glucose levels. Many health-related sensors that Apple wanted to include in the original Apple Watch were reportedly dropped because the technology was not consistently accurate, but rumors at the time said Apple would pursue its work on more advanced health sensors. Apple has also made several health-related acquisitions and around the time the Apple Watch was in development, hired dozens of biomedical experts. Apple CEO Tim Cook has since said that Apple does not want to put the Apple Watch through the FDA approval

HBO and Apple in Talks for $15/Month Apple TV Streaming Service Launching in April

HBO is in talks with Apple over a partnership that would see its upcoming standalone web-only subscription television package available on the Apple TV, reports Michael Learmonth, writing for International Business Times. CNBC has also confirmed that Apple and HBO are in talks in the video tweet posted below. BREAKING: Sources tell @JBoorstin that Apple & HBO are in talks for Apple TV to be a launch partner for 'HBO Now'. https://t.co/hQd9AzA3Xr— CNBC Now (@CNBCnow) March 4, 2015 Apple could potentially be one of HBO's launch partners for its web-only service, which may be called "HBO Now." News of HBO's web-based subscription service first surfaced in October of 2014, after HBO CEO Richard Plepler shared the company's plans at an investor presentation. The service, aimed at cable cutters, will allow users to access HBO content without a cable subscription for a set monthly fee. With the launch of a cable-free subscription service, HBO will become the first major premium content provider to cease limiting its television and movie offerings to cable subscribers. According to Learmonth, HBO's web-only subscription will launch in April alongside the premiere of the fifth season of Game of Thrones, which takes place on April 12. The service is said to cost $15 per month, which is roughly how much it costs to subscribe to HBO through a cable company. A partnership with Apple would allow the service to be watched on the Apple TV, much like the existing version of HBO's service, HBO Go. HBO Go is available to all existing HBO subscribers on a variety of devices like

CNBC Claims LTE Quad-Core iPad 3 Coming at New York Media Event Next Week [Updated]

CNBC has just issued a Tweet claiming its sources have indicated that Apple will indeed be launching a quad-core iPad 3 next with 4G LTE cellular data capabilities next week. Interestingly, the tweet claims that the unveiling will take place in New York, a departure from the company's typical major announcements that have taken place either in San Francisco or at the company's headquarters in Cupertino. A full report from CNBC is presumably forthcoming. Bloomberg issued a nearly identical report about the iPad 3 specs in mid-January, but the recent revelation of an A5X system-on-a-chip has led to questions about whether Apple will be utilizing a beefed-up version of its dual-core A5 chip found in the iPad 2 instead of a quad-core processor. Apple does appear to have been simultaneously working on A5X and A6 chips, so it is unclear exactly how and when Apple is planning on utilizing the two chips. Update: The reliable Jim Dalrymple has Tweeted to say that CNBC is wrong about the event being held in New York. Update 2: CNBC had posted a breaking news banner on its main homepage touting the information, but the banner has now been removed. CNBC's Tweet remains, however, and we are still awaiting its full report. Update 3: Jon Fortt is currently on CNBC discussing the source's claim that New York is a "key location for an upcoming product launch" without specifically claiming that it will involve the iPad 3. He appears to be hedging significantly about whether New York will be THE location for the media event (as opposed to "a key location"), and is trying to