Nearly Two-Thirds of Americans Now Own at Least One Apple Product

A new survey conducted by CNBC has found that 64 percent of Americans own an Apple product of some kind, a number that's increased from 50 percent in a similar survey published in 2012. The average American household owns 2.6 Apple products, which is "up by a full Apple product" from the previous survey. The All-America Economic Survey polled 800 people across the United States in late September, and CNBC said that the survey has a margin of error of plus or minus 3.5 percentage points.

iphone8plusallcolors
Apple device ownership rates dip below 50 percent in the 2017 survey for Americans with incomes under $30,000, retirees, and women over the age of 50. CNBC reported that the "wealthiest Americans" own 4.7 Apple products per household, while the "poorest" have one. Other statistics include 3.7 devices per household in the West of the United States, while households in the South owned 2.2 devices on average.

"I cannot think of any other product — especially any other product at a high price point — that has that kind of permeation with the public and level of growth,'' said Jay Campbell, pollster with Hart Research, which conducted the survey along with Public Opinion Strategies.

64 percent of those surveyed claimed that the time they spend on an iPhone is "mostly productive and useful," while 27 percent said that it's "mostly unproductive." On average, the time spent on an iPhone was "dominated" by phone calls, emails, and texting, followed by social media. Most Americans surveyed said that they were less likely to spend time watching videos, playing games, and shopping on their iPhone.

Campbell said it could be people are understating how much they use their phones for entertainment and how much time they waste. "But overall," he said, "it continues to be the case that the smartphone is really helping the American worker, helping the American family be efficient with their time and really accomplish more than they could otherwise and I think people recognize and appreciate that."

In a separate study conducted by Piper Jaffray earlier in 2017, it was found that 76 percent of teens polled owned an iPhone, increasing from 69 percent in the same period a year prior. 81 percent of teens also said that they plan to purchase an iPhone as their next smartphone, up from 75 percent in 2016. Piper Jaffray's survey polled 5,500 teens in the United States with the average age of 16.

Tag: CNBC

Top Rated Comments

az431 Avatar
84 months ago
Just more evidence that since that Tim Cook guy took over, Apple's been going down the tubes.
Score: 49 Votes (Like | Disagree)
Chupa Chupa Avatar
84 months ago
I don't know about this, it sounds like it is skewed, the majority of the teens that I work with all have android phones because of the costs and their continual destruction and dropping of their phones. Nearly all the adults in my sphere use android phones as well. Very view have iPhones, and those that do don't know how to use it.
That is funny. You are calling a scientifically conducted survey skewed and then using a 100% non-scientific anecdotal story to back up your theory. No, it doesn't work like that.
Score: 39 Votes (Like | Disagree)
Tycho24 Avatar
84 months ago
I don't know about this, it sounds like it is skewed, the majority of the teens that I work with all have android phones because of the costs and their continual destruction and dropping of their phones. Nearly all the adults in my sphere use android phones as well. Very view have iPhones, and those that do don't know how to use it.
Lol, well this is actually a REAL survey...
You notice they had numbers for the south, for the west, retirees, high & low income, etc.
Pardon us if we don’t think they should have instead only checked with “teens that work with @JosephAW & adults in his sphere”.
Your bubble apparently has very little to do with consumer behavior and trends.
Score: 28 Votes (Like | Disagree)
Pbrutto Avatar
84 months ago
Truly remarkable for a company only 20 years removed from near collapse
Score: 23 Votes (Like | Disagree)
Abazigal Avatar
84 months ago
Wow. According to MR members, Apple is doomed.
Doomed to keep making more and more money, I suppose.
Score: 17 Votes (Like | Disagree)
Chupa Chupa Avatar
84 months ago
Extrapolating from a survey conduced with 800 people across the USA that 64 percent of Americans own an Apple product of some kind is wrong... Maybe it holds true for Gringos, but for Peruvians, Canadians, Chilean, ... it certainly does not.

America is North, Central and South America. It doesn't end with El Paso and Seatle!
"America" is understood to be short for the "United States of America." Been that way for a very long time. So let's not get pedantic.

There is also "The Americas," which is understood as North and South American continents. But I'm pretty sure neither Canadians nor Mexicans consider themselves American. And I've never heard anyone say they are from "North America." When people take about the "Americans" they are only referring to citizens of the USA.
Score: 12 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...