Nearly Two-Thirds of Americans Now Own at Least One Apple Product

A new survey conducted by CNBC has found that 64 percent of Americans own an Apple product of some kind, a number that's increased from 50 percent in a similar survey published in 2012. The average American household owns 2.6 Apple products, which is "up by a full Apple product" from the previous survey. The All-America Economic Survey polled 800 people across the United States in late September, and CNBC said that the survey has a margin of error of plus or minus 3.5 percentage points.

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Apple device ownership rates dip below 50 percent in the 2017 survey for Americans with incomes under $30,000, retirees, and women over the age of 50. CNBC reported that the "wealthiest Americans" own 4.7 Apple products per household, while the "poorest" have one. Other statistics include 3.7 devices per household in the West of the United States, while households in the South owned 2.2 devices on average.

"I cannot think of any other product — especially any other product at a high price point — that has that kind of permeation with the public and level of growth,'' said Jay Campbell, pollster with Hart Research, which conducted the survey along with Public Opinion Strategies.

64 percent of those surveyed claimed that the time they spend on an iPhone is "mostly productive and useful," while 27 percent said that it's "mostly unproductive." On average, the time spent on an iPhone was "dominated" by phone calls, emails, and texting, followed by social media. Most Americans surveyed said that they were less likely to spend time watching videos, playing games, and shopping on their iPhone.

Campbell said it could be people are understating how much they use their phones for entertainment and how much time they waste. "But overall," he said, "it continues to be the case that the smartphone is really helping the American worker, helping the American family be efficient with their time and really accomplish more than they could otherwise and I think people recognize and appreciate that."

In a separate study conducted by Piper Jaffray earlier in 2017, it was found that 76 percent of teens polled owned an iPhone, increasing from 69 percent in the same period a year prior. 81 percent of teens also said that they plan to purchase an iPhone as their next smartphone, up from 75 percent in 2016. Piper Jaffray's survey polled 5,500 teens in the United States with the average age of 16.

Tag: CNBC

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Top Rated Comments

az431 Avatar
86 months ago
Just more evidence that since that Tim Cook guy took over, Apple's been going down the tubes.
Score: 49 Votes (Like | Disagree)
Chupa Chupa Avatar
86 months ago
I don't know about this, it sounds like it is skewed, the majority of the teens that I work with all have android phones because of the costs and their continual destruction and dropping of their phones. Nearly all the adults in my sphere use android phones as well. Very view have iPhones, and those that do don't know how to use it.
That is funny. You are calling a scientifically conducted survey skewed and then using a 100% non-scientific anecdotal story to back up your theory. No, it doesn't work like that.
Score: 39 Votes (Like | Disagree)
Tycho24 Avatar
86 months ago
I don't know about this, it sounds like it is skewed, the majority of the teens that I work with all have android phones because of the costs and their continual destruction and dropping of their phones. Nearly all the adults in my sphere use android phones as well. Very view have iPhones, and those that do don't know how to use it.
Lol, well this is actually a REAL survey...
You notice they had numbers for the south, for the west, retirees, high & low income, etc.
Pardon us if we don’t think they should have instead only checked with “teens that work with @JosephAW & adults in his sphere”.
Your bubble apparently has very little to do with consumer behavior and trends.
Score: 28 Votes (Like | Disagree)
Pbrutto Avatar
86 months ago
Truly remarkable for a company only 20 years removed from near collapse
Score: 23 Votes (Like | Disagree)
Abazigal Avatar
86 months ago
Wow. According to MR members, Apple is doomed.
Doomed to keep making more and more money, I suppose.
Score: 17 Votes (Like | Disagree)
Chupa Chupa Avatar
86 months ago
Extrapolating from a survey conduced with 800 people across the USA that 64 percent of Americans own an Apple product of some kind is wrong... Maybe it holds true for Gringos, but for Peruvians, Canadians, Chilean, ... it certainly does not.

America is North, Central and South America. It doesn't end with El Paso and Seatle!
"America" is understood to be short for the "United States of America." Been that way for a very long time. So let's not get pedantic.

There is also "The Americas," which is understood as North and South American continents. But I'm pretty sure neither Canadians nor Mexicans consider themselves American. And I've never heard anyone say they are from "North America." When people take about the "Americans" they are only referring to citizens of the USA.
Score: 12 Votes (Like | Disagree)