Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
HBO and Apple in Talks for $15/Month Apple TV Streaming Service Launching in April
HBO is in talks with Apple over a partnership that would see its upcoming standalone web-only subscription television package available on the Apple TV, reports Michael Learmonth, writing for International Business Times. CNBC has also confirmed that Apple and HBO are in talks in the video tweet posted below.
Apple could potentially be one of HBO's launch partners for its web-only service, which may be called "HBO Now." News of HBO's web-based subscription service first surfaced in October of 2014, after HBO CEO Richard Plepler shared the company's plans at an investor presentation.
The service, aimed at cable cutters, will allow users to access HBO content without a cable subscription for a set monthly fee. With the launch of a cable-free subscription service, HBO will become the first major premium content provider to cease limiting its television and movie offerings to cable subscribers.
According to Learmonth, HBO's web-only subscription will launch in April alongside the premiere of the fifth season of Game of Thrones, which takes place on April 12. The service is said to cost $15 per month, which is roughly how much it costs to subscribe to HBO through a cable company. A partnership with Apple would allow the service to be watched on the Apple TV, much like the existing version of HBO's service, HBO Go. HBO Go is available to all existing HBO subscribers on a variety of devices like the iPad and Apple TV, but it requires an HBO subscription through a cable or satellite provider.
Cable companies like Time Warner and Comcast have long been reluctant to offer piecemeal pricing and companies like HBO have previously avoided moving away from traditional cable models in order to preserve the status quo and avoid upsetting existing revenue streams.
The introduction of HBO's service will be a major victory for cord cutters, and it could encourage other content providers to introduce similar offerings. Content providers' reluctance to shift away from traditional cable pricing models has been one of the major factors that's prevented Apple from establishing deals for its own service in the past.
BREAKING: Sources tell @JBoorstin that Apple & HBO are in talks for Apple TV to be a launch partner for 'HBO Now'.
https://t.co/hQd9AzA3Xr
— CNBC Now (@CNBCnow) March 4, 2015Apple could potentially be one of HBO's launch partners for its web-only service, which may be called "HBO Now." News of HBO's web-based subscription service first surfaced in October of 2014, after HBO CEO Richard Plepler shared the company's plans at an investor presentation.
The service, aimed at cable cutters, will allow users to access HBO content without a cable subscription for a set monthly fee. With the launch of a cable-free subscription service, HBO will become the first major premium content provider to cease limiting its television and movie offerings to cable subscribers.
According to Learmonth, HBO's web-only subscription will launch in April alongside the premiere of the fifth season of Game of Thrones, which takes place on April 12. The service is said to cost $15 per month, which is roughly how much it costs to subscribe to HBO through a cable company. A partnership with Apple would allow the service to be watched on the Apple TV, much like the existing version of HBO's service, HBO Go. HBO Go is available to all existing HBO subscribers on a variety of devices like the iPad and Apple TV, but it requires an HBO subscription through a cable or satellite provider.
Cable companies like Time Warner and Comcast have long been reluctant to offer piecemeal pricing and companies like HBO have previously avoided moving away from traditional cable models in order to preserve the status quo and avoid upsetting existing revenue streams.
The introduction of HBO's service will be a major victory for cord cutters, and it could encourage other content providers to introduce similar offerings. Content providers' reluctance to shift away from traditional cable pricing models has been one of the major factors that's prevented Apple from establishing deals for its own service in the past.
Buyer's Guide: Apple TV (Don't Buy)
[ 240 comments ]
Top Rated Comments
(View all)
57 months ago
These guys are gonna shoot themselves in the foot with these unrealistic prices. $8 is about what I'd pay for this max.
57 months ago
That's sort of like calling Netflix a channel. Or Hulu Plus a channel.
Doesn't Netflix offer a wide variety of movies and TV shows whereas HBO only offers HBO content? Maybe I'm confused.
57 months ago
I'm fine with Netflix, don't miss cable since I cut it.
I can download any movie or show and play it on my tv via apple tv.
Lets just say the website has something to do with Jack Sparrow ;)
Okay, so you're a thief. We get it.
57 months ago
Maybe I am wrong here but this seems a tad pricey. I can only imagine what they will charge if and when it comes to Canada.
57 months ago
So instead of one bill to my cable company I'll have multiple bills to different content providers? Or is all of this going to get billed through iTunes? I don't think we'll ever get to complete nirvana which would be okay cable company let me pick the channels I want and quote me a total price for them. I don't want to pay $15 for HBO, $8 for Netflix, $7 for Hulu, etc. Talk about not user friendly.
[ Read All Comments ]
An escalating trade war between Japan and South Korea could make Chinese manufacturer BOE Technology a "strong contender" for OLED display orders from Apple, according to industry sources who...
iPhone loyalty has hit its lowest level since 2011 and Samsung has been the main benefactor, claims a new survey conducted by trade-in service BankMyCell.
The survey, cited by CNET, tracked...
Sky: Children of the Light, by Journey developer thatgamecompany, is now available for iPhone, iPad, and iPod touch. Its release follows last year's launch of the beta version of the game, titled...
Plex today announced a few updates for its Apple TV and iOS apps, adding notable new features that are worth highlighting.
The Apple TV app now supports HDR video playback, and Plex Pass...
The newest version of Spotify for iOS, released yesterday, quietly added support for Apple's multitasking Slide Over and Split View feature on the iPad.
As noted on Reddit and highlighted by...
Apple today seeded the fourth beta of watchOS 6, the software that runs on the Apple Watch. The new beta comes two weeks after the third beta and more than a month after Apple first unveiled the new...
Apple today seeded fourth beta of an upcoming tvOS 13 update to developers, two weeks after seeding the third beta and more than a month after unveiling the tvOS 13 software at the Worldwide...
Belkin today announced the launch of three new wireless chargers in its BOOST lineup, all of which will be available from Apple's online store and select Apple retail locations.
All of the...
