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HBO and Apple in Talks for $15/Month Apple TV Streaming Service Launching in April
HBO is in talks with Apple over a partnership that would see its upcoming standalone web-only subscription television package available on the Apple TV, reports Michael Learmonth, writing for International Business Times. CNBC has also confirmed that Apple and HBO are in talks in the video tweet posted below.
Apple could potentially be one of HBO's launch partners for its web-only service, which may be called "HBO Now." News of HBO's web-based subscription service first surfaced in October of 2014, after HBO CEO Richard Plepler shared the company's plans at an investor presentation.
The service, aimed at cable cutters, will allow users to access HBO content without a cable subscription for a set monthly fee. With the launch of a cable-free subscription service, HBO will become the first major premium content provider to cease limiting its television and movie offerings to cable subscribers.
According to Learmonth, HBO's web-only subscription will launch in April alongside the premiere of the fifth season of Game of Thrones, which takes place on April 12. The service is said to cost $15 per month, which is roughly how much it costs to subscribe to HBO through a cable company. A partnership with Apple would allow the service to be watched on the Apple TV, much like the existing version of HBO's service, HBO Go. HBO Go is available to all existing HBO subscribers on a variety of devices like the iPad and Apple TV, but it requires an HBO subscription through a cable or satellite provider.
Cable companies like Time Warner and Comcast have long been reluctant to offer piecemeal pricing and companies like HBO have previously avoided moving away from traditional cable models in order to preserve the status quo and avoid upsetting existing revenue streams.
The introduction of HBO's service will be a major victory for cord cutters, and it could encourage other content providers to introduce similar offerings. Content providers' reluctance to shift away from traditional cable pricing models has been one of the major factors that's prevented Apple from establishing deals for its own service in the past.
BREAKING: Sources tell @JBoorstin that Apple & HBO are in talks for Apple TV to be a launch partner for 'HBO Now'.
https://t.co/hQd9AzA3Xr
— CNBC Now (@CNBCnow) March 4, 2015Apple could potentially be one of HBO's launch partners for its web-only service, which may be called "HBO Now." News of HBO's web-based subscription service first surfaced in October of 2014, after HBO CEO Richard Plepler shared the company's plans at an investor presentation.
The service, aimed at cable cutters, will allow users to access HBO content without a cable subscription for a set monthly fee. With the launch of a cable-free subscription service, HBO will become the first major premium content provider to cease limiting its television and movie offerings to cable subscribers.
According to Learmonth, HBO's web-only subscription will launch in April alongside the premiere of the fifth season of Game of Thrones, which takes place on April 12. The service is said to cost $15 per month, which is roughly how much it costs to subscribe to HBO through a cable company. A partnership with Apple would allow the service to be watched on the Apple TV, much like the existing version of HBO's service, HBO Go. HBO Go is available to all existing HBO subscribers on a variety of devices like the iPad and Apple TV, but it requires an HBO subscription through a cable or satellite provider.
Cable companies like Time Warner and Comcast have long been reluctant to offer piecemeal pricing and companies like HBO have previously avoided moving away from traditional cable models in order to preserve the status quo and avoid upsetting existing revenue streams.
The introduction of HBO's service will be a major victory for cord cutters, and it could encourage other content providers to introduce similar offerings. Content providers' reluctance to shift away from traditional cable pricing models has been one of the major factors that's prevented Apple from establishing deals for its own service in the past.
Buyer's Guide: Apple TV (Don't Buy)
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52 months ago
These guys are gonna shoot themselves in the foot with these unrealistic prices. $8 is about what I'd pay for this max.
52 months ago
That's sort of like calling Netflix a channel. Or Hulu Plus a channel.
Doesn't Netflix offer a wide variety of movies and TV shows whereas HBO only offers HBO content? Maybe I'm confused.
52 months ago
I'm fine with Netflix, don't miss cable since I cut it.
I can download any movie or show and play it on my tv via apple tv.
Lets just say the website has something to do with Jack Sparrow ;)
Okay, so you're a thief. We get it.
52 months ago
Maybe I am wrong here but this seems a tad pricey. I can only imagine what they will charge if and when it comes to Canada.
52 months ago
So instead of one bill to my cable company I'll have multiple bills to different content providers? Or is all of this going to get billed through iTunes? I don't think we'll ever get to complete nirvana which would be okay cable company let me pick the channels I want and quote me a total price for them. I don't want to pay $15 for HBO, $8 for Netflix, $7 for Hulu, etc. Talk about not user friendly.
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