HBO and Apple in Talks for $15/Month Apple TV Streaming Service Launching in April
HBO is in talks with Apple over a partnership that would see its upcoming standalone web-only subscription television package available on the Apple TV, reports Michael Learmonth, writing for International Business Times. CNBC has also confirmed that Apple and HBO are in talks in the video tweet posted below.
Apple could potentially be one of HBO's launch partners for its web-only service, which may be called "HBO Now." News of HBO's web-based subscription service first surfaced
in October of 2014, after HBO CEO Richard Plepler shared the company's plans at an investor presentation.
The service, aimed at cable cutters, will allow users to access HBO content without a cable subscription for a set monthly fee. With the launch of a cable-free subscription service, HBO will become the first major premium content provider to cease limiting its television and movie offerings to cable subscribers.
According to Learmonth, HBO's web-only subscription will launch in April alongside the premiere of the fifth season of Game of Thrones, which takes place on April 12. The service is said to cost $15 per month, which is roughly how much it costs to subscribe to HBO through a cable company. A partnership with Apple would allow the service to be watched on the Apple TV, much like the existing version of HBO's service, HBO Go. HBO Go is available to all existing HBO subscribers on a variety of devices like the iPad and Apple TV, but it requires an HBO subscription through a cable or satellite provider.
Cable companies like Time Warner and Comcast have long been reluctant to offer piecemeal pricing and companies like HBO have previously avoided moving away from traditional cable models in order to preserve the status quo and avoid upsetting existing revenue streams.
The introduction of HBO's service will be a major victory for cord cutters, and it could encourage other content providers to introduce similar offerings. Content providers' reluctance to shift away from traditional cable pricing models has been one of the major factors that's prevented Apple from establishing deals for its own service in the past.
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone.
As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup.
To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years.
Original iPod (2001)
Introduced in October...
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control.
The macOS Monterey 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4.
The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
Earlier this week, well-known Apple analyst Ming-Chi Kuo claimed that Apple plans to release at least one iPhone 15 model with a USB-C port in 2023. Now, in a follow-up tweet, he has claimed that accessories like AirPods, the MagSafe Battery Pack, and the Magic Keyboard/Mouse/Trackpad trio would also switch to USB-C in the "foreseeable future."
Both the iPhone and all of the aforementioned...
Apple today released tvOS 15.5, the fifth major update to the tvOS operating system that first launched in September 2021. tvOS 15.5 comes more than two months after the release of tvOS 15.4, an update that brought support for captive WiFi networks.
tvOS 15.5 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. Apple...