Apple Aiming to Bring Apple Watch to 23 Million Aetna Subscribers

Apple and Aetna are discussing ways to offer discounted Apple Watch models to millions of consumers with Aetna insurance, reports CNBC. Citing people with knowledge of Apple's plans, the site says Apple and Aetna held discussions last week that included senior officials from Apple, Aetna, and several hospitals.

Aetna already offers a program that provides the Apple Watch at no cost to its 50,000 employees and subsidizes the cost for some subscribers, but the insurance company is said to be negotiating with Apple to offer a free or discounted Apple Watch to all Aetna members.

apple watch trio

Apple's Myoung Cha, who has the title "special projects, health," led the discussions, said one of the people. The move by Aetna is part of its push to increase customer interest in a healthier lifestyle and a better tracking of diet, said one of the people.

Aetna is said to be aiming to implement some kind of program early in 2018, and its goal seems to be an expansion of plans that were announced back in September. At that time, Aetna said it was planning to subsidize the cost of the Apple Watch for large employers and individual customers.

Aetna also said it would develop several iOS health initiatives with "support" from Apple, offering "deeply integrated" health apps for iPhone, iPad, and Apple Watch to Aetna customers.

The company's plan to offer discounted or free Apple Watch models to subscribers comes as Apple is on the verge of introducing a third-generation Apple Watch. Rumors suggest the upcoming device features an LTE chip that allows it to be decoupled from the iPhone and there's also a possibility we'll see a redesign.

We expect to see the third-generation Apple Watch introduced alongside new iPhones in September.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

ksnell Avatar
43 months ago
My question is what kind of health data access will they require you to give up in order to get the free Watch. We all know nothing is "free."
Score: 21 Votes (Like | Disagree)
moz5835 Avatar
43 months ago
Why on earth would anyone let an insurance company monitor their health data? This is not going to end well for the consumer.
Score: 15 Votes (Like | Disagree)
Analog Kid Avatar
43 months ago
I can understand "discounted" as a marketing effort on Aetna's part, but free always makes me nervous. Free means they see value in the data, will probably demand access to and ownership of the data, and US insurance companies have a track record of trying to find any reason they can to deny coverage.

Offered by doctors as part of a health maintenance plan for specific conditions to reduce the number of office visits, I'm on board with. Offered by insurance companies to everyone without an obvious need? I'm skeptical.
Score: 12 Votes (Like | Disagree)
jonnysods Avatar
43 months ago
Its a great idea. Since having my watch I'm easily down 20lbs.
Score: 9 Votes (Like | Disagree)
rjohnstone Avatar
43 months ago
Nothing is "free". You will pay for it via premium increases.

Pretty sure they'll be data mining your activity, or lack thereof, so they can use it in calculating your premiums and/or deductibles.
No HIPPA release required since they already have it when you signed up for coverage. ;)
Score: 9 Votes (Like | Disagree)
Zirel Avatar
43 months ago
Congratulations everyone!

You’re now paying for other people’s Apple Watches in your insurance!

Also, have small kids? Have an hobby? Work for long hours? Simply don’t like to go to gym? The hell with you! You’re an unhealthy person! Pay more for your insurance, so people that go to the gym pay less!

Do you enjoy going to the gym? Well, better keep going, because you don’t want to pay more for health insurance, do you? Want to rest today? No chance! Or it will be expensive to your wallet.

People need to get one thing straight: “once you give up your privacy, you’ll never do anything out of pure free will”
Score: 8 Votes (Like | Disagree)

Top Stories

2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...
0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
app store christmas icon

Apple Shutting Down App Store Connect From December 23 to December 27

Monday November 23, 2020 10:14 am PST by
Apple shuts down App Store Connect for a week around the holidays each year in an effort to give App Store staff time off from work. This year, App Store Connect will be unavailable from December 23 to December 27. With App Store Connect unavailable, Apple will not accept new apps or app updates, so all pricing changes and new app submissions need to be locked in before those dates for...
Target November Deals 1

Black Friday Spotlight: Target Begins Week-Long Sale With Deals on iPhone 12, Powerbeats Pro, and More

Monday November 23, 2020 8:07 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
ipad pro 2020 display

Black Friday Week Kicks Off With Up to $150 Savings on 2020 iPad Pro

Sunday November 22, 2020 2:37 pm PST by
As we head into Black Friday week, we're seeing some of the best deals of the season so far, with Amazon and Best Buy today discounting the latest iPad Pro models by up to $150 at the lowest prices we've ever tracked on these models. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
macos big sur m1 macs restore issue

Apple Provides Instructions to Fix macOS Reinstallation Errors on M1 Macs

Sunday November 22, 2020 3:30 pm PST by
Shortly after the launch of Apple's new M1 Macs, we saw reports that attempts to restore and reinstall macOS on those machines right away could result in an installation error that would leave your Mac non-functional. Specifically, the error message would read: "An error occurred preparing the update. Failed to personalize the software update. Please try again." Over the weekend, Apple p...
max tech xcode benchmark m1 macbook

Video Demos Performance Differences Between 8GB and 16GB Apple M1 MacBook Pro

Monday November 23, 2020 2:54 pm PST by
All of the M1 Mac models use the same M1 chip, so the upgrade options are limited to SSD storage space and RAM. We haven't seen many comparisons that demonstrate the difference between a machine with 8GB RAM and the upgraded 16GB RAM option, but Max Tech today shared a video highlighting the performance between an 8GB MacBook Pro and a 16GB MacBook Pro. The video includes a series of...
iPhone 6s main

Rumor Claims iOS 15 to Drop Support for iPhone 6s and Original iPhone SE

Sunday November 22, 2020 9:25 am PST by
Apple will drop support for the iPhone SE, iPhone 6s, and iPhone 6s Plus in next year's release of iOS 15, according to a rumor shared today by Israeli site The Verifier. If the rumor is accurate, that would mean iOS 15 will be compatible with the following Apple devices: 2021 iPhone series iPhone 12 Pro Max iPhone 12 Pro iPhone 12 mini iPhone 12 iPhone 11 iPhone 11 Pro iPhone 11 Pro ...
new mac mini logicpro screen

M1 Macs Able to Run Up to Six External Displays Using DisplayLink

Tuesday November 24, 2020 6:53 am PST by
It is possible to run up to six external displays from the M1 Mac mini, and five external displays from the M1 MacBook Air and MacBook Pro, with the aid of DisplayPort adapters, according to YouTuber Ruslan Tulupov. This far exceeds Apple's specified limits on external displays with the M1 Macs. Apple's host of new M1 Macs are not capable of supporting as many external displays as their...