Apple Aiming to Bring Apple Watch to 23 Million Aetna Subscribers
Apple and Aetna are discussing ways to offer discounted Apple Watch models to millions of consumers with Aetna insurance, reports CNBC. Citing people with knowledge of Apple's plans, the site says Apple and Aetna held discussions last week that included senior officials from Apple, Aetna, and several hospitals.
Aetna already offers a program that provides the Apple Watch at no cost to its 50,000 employees and subsidizes the cost for some subscribers, but the insurance company is said to be negotiating with Apple to offer a free or discounted Apple Watch to all Aetna members.

Apple's Myoung Cha, who has the title "special projects, health," led the discussions, said one of the people. The move by Aetna is part of its push to increase customer interest in a healthier lifestyle and a better tracking of diet, said one of the people.
Aetna is said to be aiming to implement some kind of program early in 2018, and its goal seems to be an expansion of plans that were announced back in September. At that time, Aetna said it was planning to subsidize the cost of the Apple Watch for large employers and individual customers.
Aetna also said it would develop several iOS health initiatives with "support" from Apple, offering "deeply integrated" health apps for iPhone, iPad, and Apple Watch to Aetna customers.
The company's plan to offer discounted or free Apple Watch models to subscribers comes as Apple is on the verge of introducing a third-generation Apple Watch. Rumors suggest the upcoming device features an LTE chip that allows it to be decoupled from the iPhone and there's also a possibility we'll see a redesign.
We expect to see the third-generation Apple Watch introduced alongside new iPhones in September.
Popular Stories
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
Subscribe to the MacRumors YouTube channel for more videos.
CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles.
CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now.
According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today.
This alleged change in strategy comes after Apple was forced to delay its more...
Apple is planning to give users in the EU the ability to set a default voice assistant other than Siri, according to Bloomberg's Mark Gurman and Drake Bennett.
In a lengthy report about Apple's artificial intelligence shortcomings today, Gurman and Bennett said Apple plans to introduce this change across multiple software platforms, which likely means the iPhone, iPad, and Mac at a minimum.
...