Bob Mansfield


'Bob Mansfield' Articles

Apple Appoints Bob Mansfield to Oversee Electric Vehicle Team

Apple has appointed former longtime executive Bob Mansfield, who last served as Senior Vice President of Technologies at the company, to oversee development of its widely rumored electric vehicle, according to The Wall Street Journal. All senior managers on the project now report to him. Apple announced that Mansfield was retiring in June 2012, but a few months later said he would remain with the company as an advisor. He last worked on Apple's "Special Projects" team, reporting directly to CEO Tim Cook, and has made regular appearances on campus despite stepping down from day-to-day work four years ago.Until recently, Mr. Mansfield—who, along with design chief Jony Ive, was one of the few executives to appear in Apple’s carefully-crafted product announcement videos—had all but retreated from the company aside from the occasional visit, these people said. Earlier this month, employees at Apple noticed in the company directory that all the senior managers on the car project were now reporting to Mr. Mansfield, they said.Apple has reportedly recruited hundreds of engineers from the likes of Tesla, Ford, GM, and elsewhere to work on the so-called Apple Car, codenamed "Project Titan" internally. The electric vehicle could be street-ready between 2019 and 2021 according to various reports, with R&D based in Sunnyvale, California. Many question marks remain about the extent of the vehicle's design, autonomous capabilities, and other features. Mansfield joined Apple in 1999 and has been instrumental in the company's recent success, overseeing the development of past MacBook

Bob Mansfield to Focus on New Products, Other Execs Take Over Management Duties

Earlier this week, Apple executive Bob Mansfield stepped down from his management duties at Apple in order to focus on 'special projects' -- reportedly working on the development of entirely new products for the company. Now, 9to5Mac has additional details about how the shake-up affects other executives. Dan Riccio, who was promoted to lead Apple's hardware engineering teams when Bob Mansfield first retired last year, will gain oversight of the company's antenna design teams in addition to his current leadership of Mac, iPhone, iPad and iPod engineering. Jeff Williams, who, as Senior Vice President for Operations, has been Tim Cook's right hand man for years, will take over the job of managing Apple's special projects engineering teams, while Mansfield gets to continue working with Apple's newest and most cutting edge designs without the distraction of management. According to a source familiar with the former Technologies team, there has been a lack of formal internal communication regarding the reasoning behind the management shift. However, the company did make the new executive roles clear to these employees. Even with the lack of communication, sources say that the change is not unprecedented. Over the last couple of months, Mansfield is said to have been increasingly focused on chips (and some aspects of wireless) while delegating his other teams to other executives.9to5 goes on to note that though Mansfield would like to retire at some point, he will likely never fully leave the company. Given the lengths that Tim Cook went in order to keep Mansfield at

Apple SVP Bob Mansfield Leaving Exec Team; Will Work on 'Special Projects' Reporting to Tim Cook [Updated]

Apple Senior Vice President Bob Mansfield has been removed from Apple's Leadership website in the past 24 hours with no explanation.Update: According to AllThingsD:“Bob is no longer going to be on Apple’s executive team, but will remain at Apple working on special projects reporting to Tim,” company spokesman Steve Dowling told AllThingsD.He declined any further explanation, refusing to comment on the reasons behind Mansfield’s abrupt demotion or whether Apple plans to appoint a new SVP of technologies.Mansfield is currently Senior Vice President of Technologies reporting directly to Tim Cook, a position he took last October, overseeing a group focused on innovation in wireless technology and semiconductors. His page has been completely removed from Apple's website, though it is still visible on Google's cache.Last year, Apple announced that Mansfield would be retiring, but several months later announced he would instead be staying at the company. Later, it leaked that Tim Cook had faced an "insurrection" after Mansfield announced his retirement, and Cook gave him an extremely generous benefits package.At the time, it was reported that Mansfield had committed to stay at Apple through at least 2014, influenced in no small part by the departure of former iOS chief Scott Forstall.Mansfield has been instrumental in Apple's success in recent years, overseeing the development of the very successful MacBook Air notebooks, as well as recent iPhone and iPad

Apple SVP of Technologies Bob Mansfield Cashes in Over $20 Million in Stock

Apple Senior Vice President of Technologies Bob Mansfield has decided to sell off a set of stock for over $20 million, according to a regulatory filing. Mansfield sold off 35,000 shares of his Apple stock at a price of $582.21 per share. The move comes nine months after Mansfield sold 30,000 shares of stock for a gain of $12.5 million in early February, with Apple shares netting an average of $452.28 at the time. Since then, Mansfield has retired, taken an advisory role, and then recently un-retired to take charge of a new "Technologies" group in an executive reshuffling that saw iOS chief Scott Forstall ousted. Mansfield's stock sale does not mean that he is looking to exit his ownership in Apple, as he has regularly cashed in on stock options and is an active participant in Apple's stock option and grant award programs for senior executives. Mansfield still has 29,548 shares of Apple stock and stands to gain an additional 150,000 shares in two equal portions June 2013 and March 2016. He also holds a restricted stock grant that could earn him another 100,000 shares in 2014. All of those shares, which would net him $145.5 million at current stock prices, would only be awarded to him if he remained with Apple. Mansfield and other executives may also be looking to unload stock as 2012 draws to a close due to a scheduled increase in capital gains taxes for 2013. By selling stock now rather than holding it into 2013, sellers can reduce their tax burden, although fluctuations in the company's stock price over time could more than compensate for the higher tax rate

Bob Mansfield's Return to Apple Reportedly Influenced by Scott Forstall's Departure

AllThingsD offers a look at the back-and-forth situation with Apple executive Bob Mansfield, who announced his retirement as hardware chief in late June only to rescind the move two months later in order to work on special projects under CEO Tim Cook. With this week's management changes, Mansfield is now heading up a new "Technologies" division and has committed to remaining at the company for at least two more years. AllThingsD notes that Mansfield was indeed serious about retiring earlier this year and was enticed to stay on in an advisory capacity to ease the transition. But his all-in commitment to head the new Technologies division was reportedly influenced in no small part by the impending departure of iOS chief Scott Forstall.As one source close to the company told AllThingsD, “The timing of Bob’s return is not coincidental.” To begin, Mansfield was not a fan of Forstall’s confrontational management style, and sources said he generally tried to avoid the iOS exec. Indeed, Bloomberg last year reported that Mansfield would meet with Forstall only if Cook was present to mediate. I’ve heard many similar stories. “It wasn’t a him-or-me situation,” one source said of Mansfield’s return and Forstall’s ouster. “But, put it this way, I think Bob was much more willing to commit to two more years once he knew Scott was on his way out.”Mansfield is just one of several senior Apple executives taking on new roles in the restructuring, with design guru Jony Ive adding software design to his existing hardware design responsibilities, Eddy Cue picking up Siri and Maps,

Tim Cook Faced an 'Insurrection' Following Announcement of Bob Mansfield's Retirement

Earlier this year, Apple announced that hardware chief Bob Mansfield would be retiring, staying on for several months as iPad hardware engineering chief Dan Riccio transitioned into the broader role overseeing the company's entire hardware effort. But just two months later, Apple announced that Mansfield would be staying on, retaining his senior vice president title but without a specific role other than to "work on future products". A new report from Bloomberg Businessweek profiling Apple one year after the death of Steve Jobs reveals the backstory behind Mansfield's reversal, noting that Apple CEO Tim Cook found himself facing an "insurrection" from Apple employees following Mansfield's retirement announcement.According to three people familiar with the sequence of events, several senior engineers on Mansfield’s team vociferously complained to Cook about reporting to his replacement, Dan Riccio, who they felt was unprepared for the magnitude of the role. In response, Cook approached Mansfield and offered him an exorbitant package of cash and stock worth around $2 million a month to stay on at Apple as an adviser and help manage the hardware engineering team.Officially, Apple's hardware engineering group is now under the oversight of Riccio, so it is unclear exactly how Mansfield and Riccio are working together on their projects. Both executives report directly to Cook, and it is unknown how long Mansfield intends to remain with

Craig Federighi and Dan Riccio Named Senior Executives, Bob Mansfield to Remain at Apple

Apple today announced that Craig Federighi and Dan Riccio will be joining the company's senior executive team, receiving promotions to the Senior Vice President level. Craig Federighi (left) and Dan Riccio (right) Federighi succeeded Bertrand Serlet as head of Mac Software Engineering in early 2011, but was not elevated to the senior executive team at that time. Riccio is currently transitioning to lead Hardware Engineering as Bob Mansfield steps down.As senior vice president of Mac Software Engineering, Federighi will continue to be responsible for the development of Mac OS X and Apple’s common operating system engineering teams. Federighi worked at NeXT, followed by Apple, and then spent a decade at Ariba where he held several roles including vice president of Internet Services and chief technology officer. He returned to Apple in 2009 to lead Mac OS X engineering. Federighi holds a Master of Science degree in Computer Science and a Bachelor of Science in Electrical Engineering and Computer Science from the University of California, Berkeley. Riccio, as senior vice president of Hardware Engineering, will lead the Mac, iPhone, iPad and iPod engineering teams. He has been instrumental in all of Apple’s iPad products since the first generation iPad. Riccio joined Apple in 1998 as vice president of Product Design and has been a key contributor to most of Apple’s hardware over his career. Dan earned a bachelor’s degree in Mechanical Engineering from the University of Massachusetts Amherst in 1986.Apple has also announced that Mansfield will remain with the company

Apple Announces Retirement of Bob Mansfield, Senior VP of Hardware Engineering

Apple Senior Vice President of Hardware Engineering Bob Mansfield is retiring, according to an Apple press release. He joined Apple in 1999. He has led Mac hardware engineering since 2005, along with iPhone, iPod, and iPad engineering since 2010. Apple® today announced that Bob Mansfield, Apple’s senior vice president of Hardware Engineering, will retire and the role will be transitioned to Dan Riccio, Apple’s vice president of iPad Hardware Engineering, over several months. The entire hardware engineering team will continue to report to Mansfield until his departure. “Bob has been an instrumental part of our executive team, leading the hardware engineering organization and overseeing the team that has delivered dozens of breakthrough products over the years,” said Tim Cook, Apple’s CEO. “We are very sad to have him leave and hope he enjoys every day of his retirement.” Mansfield has been instrumental in Apple's success in recent years, overseeing the development of the very successful MacBook Air notebooks, as well as recent iPhone and iPad designs. With rumors of an iPhone redesign coming this fall, it's possible that Mansfield wanted to stay with Apple through the introduction of that product. He has sold off more than $70 million in Apple stock and options in the past few years. Dan Riccio, the executive taking over Mansfield's responsibilities, has been with Apple since 1998. He was vice president of product design for 12 years before taking over the iPad division in 2010. Apple's press release says Riccio "has been a key contributor to most of Apple’s

Apple Hardware Chief Bob Mansfield Cashes in Nearly $12.5 Million in Stock Options

As revealed in a regulatory filing yesterday, Apple senior vice president for hardware engineering Bob Mansfield on Monday exercised a set of stock options he has held for a number of years, immediately selling off the stock for a gain of nearly $12.5 million. Under the stock option program, Mansfield was eligible to purchase 30,000 of Apple stock at a price of $36.54 per share and immediately sold them off in several batches averaging $452.28 per share. Mansfield's stock options dated back to an award made in June of 2005 as an enticement for him to stay with the company over the next several years. Those options fully vested by June 2009, but Mansfield has been holding onto them since that time as Apple's stock has continued to surge. With the options set to expire in June of this year and Apple's stock continuing to perform well, Mansfield undoubtedly thought that this would be an excellent time to exercise those options. Mansfield has been a relatively active participant in Apple's stock option and grant award programs for its senior executives, regularly cashing in his shares while continuing to hold only a small amount of stock. With the quick sale of this week's shares obtained through the options, Mansfield owns only 501 shares of Apple stock. His stock sales do not mean that he is not invested with the company, however, as Mansfield currently holds one restricted stock unit grant that would see him earn 100,000 shares in 2014 and a second grant of 150,000 shares that will vest in two equal portions in June 2013 and March 2016. All of those grants,

Apple SVP Bob Mansfield Sells Off 99% of AAPL Shares

Fortune notes that Apple senior vice president of hardware engineering Bob Mansfield sold off 99% of his Apple stock holdings on Monday, dropping his stake in the company to only 501 shares. One of the more pro-active traders is Bob Mansfield, Apple's senior vice president in charge of Mac and iPhone hardware engineering. Not only does he exercise his options when the stock is high -- always a good idea -- but he picks up extra shares at the 15% employee discount when the stock is down. On Monday, according to an SEC Form 4 filed yesterday, he executed his biggest trade yet, selling 38,863 shares of Apple at $351.89 each, clearing $13,675,504.96 in the deal and leaving only 501 shares in his portfolio.Mansfield still holds vested options for another 30,000 shares and will be granted an additional 100,000 shares in 2014 should he stay with company, meaning that he still has a significant stake in the company even though he has converted almost all of his most liquid Apple assets into cash. The report notes that Mansfield has sold off nearly $58.5 million worth of Apple stock over the past three years, strategically exercising options and selling off his holdings for solid profits and buying in on stock price dips to maximize his returns. Mansfield has been at Apple since