Apple's augmented reality developer framework, known as ARKit, launched within iOS 11 on September 19. The debut turned hundreds of millions of iPhones into advanced AR-capable devices in the span of a few days, leading to the first wave of ARKit apps on the iOS App Store.

pixie hands on 4
One of these apps is called "Pixie," which existed prior to ARKit with its own proprietary AR technology, but the company updated its main app and "Pixie Point" trackers with Apple's technology last month. I've been testing Pixie's new ARKit-enabled tracking devices for about a week, and so far the app's augmented reality solution to finding lost items has provided a fun and engaging experience for item rediscovery, when it works.

Unfortunately, my experience with Pixie was too often plagued by a low-quality app guidance system and inconsistent success in its main function, making the whole package feel like a beta product for a better iteration down the line.

pixie hands on 5
Like other Bluetooth trackers, you attach Pixie Points onto items you might lose frequently, or simply fear losing in the future. For Pixie's tracking technology to work reliably, one of the Points has to be attached to your iPhone via an included silicone-like case.

The Pixie Point sits embedded in the top right of the case's back, and this coupled with the slippery feel of the case made me more conscious of how I was holding my iPhone and how close it was to falling from my hand at times. You could also use the Point's adhesive backing to stick it directly to your iPhone, but for obvious reasons I preferred not do that.

pixie hands on 6

Pixie includes a keychain accessory in the box

The Pixie app's setup process begins by syncing the Point you want attached to your iPhone, and then continuing with any other Points. For me, each point had to be updated individually out of the box, greatly lengthening the time from opening the package to having all four Points synced, updated, and attached to an item.

After each Point is added, the Pixie app's main screen looks similar to Tile's, with a list of Points, approximate location and distance of the last time they were seen, and a customizable image next to each. Similar to other Bluetooth tracking apps, you'll need to ensure Bluetooth on your iPhone is constantly on and allow Pixie to always access your location even when the app is closed.

pixie hands on 3
The actual discovery process that Pixie uses is its most interesting aspect; you start by tapping on a Pixie Point associated with your lost item (I used the accessory key ring for my keys, placed one in my wallet, and used the last as a sort of bookmark). After choosing which item is lost, Pixie asks you to hold your iPhone up at arms length, and then rotate in a circle so it can generate a scan of your environment and locate the lost Point.

When it works, Pixie is both a satisfying tool for people who consistently lose items, and a fun AR experience. You'll follow a series of floating bits of "Pixie Dust" and end up in a rotating sphere of lights with the Point somewhere in the vicinity. When close enough, your iPhone turns into a metal detector-like object, so you can scan around and play a game of hot-and-cold until you find the item.

Unfortunately in my experience, Pixie has worked flawlessly like this just 3-5 times, and has more consistently shown aberrations in its user interface, tracking technology, and reliability. Even when it works, the 15-25 seconds of spinning slowly in a circle each time you want to find something could lead to frustrations when you are in a hurry.

pixie hands on 1
For the app itself, Pixie's UI is inconsistent in text font and visual language, with some parts appearing aesthetically clean and simple (the main front-end menu) while other, more information heavy areas are clogged with unappealing Comic Sans-like fonts and cluttered elements (the initial setup screen, a few how-to pop-ups).

In my testing, I've come to discover that two floors somewhat impede Pixie's reliability, with the app unable to connect to a Pixie Point that I placed downstairs as I stood upstairs. The app usually got stuck at the connection screen, then asked me to walk around a little bit to get closer to the Point in question, eventually leading me downstairs and activating AR mode. While somewhat functional, it still felt like more of a hassle in my own house, where I could be consistently one floor away from a lost item. A handful of times, the app would also simply fail to connect at all while I stood above the lost Point on the bottom floor.

pixie hands on 2
One time, it did discover the Point, but it ended up leading me to the location on the second floor right above where the actual Point was located below. Pixie says items can be discovered within 30-50 feet indoors (and 150 feet outdoors), but certain physical obstructions -- and verticality -- appear to still thwart the Points. I tried with all three of the included Pixie Points that were sent to me, and came across similar findings for each. I asked the Pixie team and they said that they have noted "rare" issues with multi-story households, and a maintenance update is being worked on to fix this issue.

In terms of long range discovery, Pixie's app is a bit barebones. You'll be presented with a generalized last known location on a map and a "search for it now" button, which hinges on your location to the item being within Pixie's 150 feet of outdoor Bluetooth range to work. So, if you're constantly losing things outside of your home, Tile's anonymous lost-and-found community is far more of a useful and precise resource.

As of now, I'd say the same is true for Pixie's in-home tracking technology as well. Using ARKit to find your wallet when you're rushing out of the house, or to locate where your Apple TV remote fell between the cushions, is an enticing concept that Pixie offers, but only on a basic level. There's a likely chance the app and trackers will see steady improvements over time once developers -- not just Pixie's -- realize ARKit's full potential. For now, Pixie just feels like a novelty in beta.

Pixie collections start at $39.99 for a 2-pack, then increase to $74.99 for a 4-pack (what this review covers), and $139.99 for an 8-pack. Each collection requires one Point to be attached to your iPhone, so the cheapest tier at $39.99 means you can keep track of one other item. For more information on Pixie, check out the company's website here.

Tags: ARKit, Pixie

Top Rated Comments

earthTOmitchel Avatar
99 months ago
Sounds like an interesting idea that could potentially be taken by Trackr or tile. Both of those systems have the added advantage of a wider user base, as well as crowd sourcing abilities to find lost items located by other subscribers.

If this brand can get some development figured out though, it is potentially a great solution. Only issue keeping me away is the need for an external sensor attached to my phone.
Exactly, I really like the idea of it but it's sorely lacking in execution. Needing one of the points attached to your iPhone is definitely a major downside. It just doesn't look attractive from a visual standpoint -- which I'd be willing to compromise on if the app worked better.
Score: 2 Votes (Like | Disagree)
840quadra Avatar
99 months ago
Sounds like an interesting idea that could potentially be taken by Trackr or tile. Both of those systems have the added advantage of a wider user base, as well as crowd sourcing abilities to find lost items located by other subscribers.

If this brand can get some development figured out though, it is potentially a great solution. Only issue keeping me away is the need for an external sensor attached to my phone.
Score: 1 Votes (Like | Disagree)
paulomagrani Avatar
99 months ago
Sounds like an interesting idea that could potentially be taken by Trackr or tile. Both of those systems have the added advantage of a wider user base, as well as crowd sourcing abilities to find lost items located by other subscribers.

If this brand can get some development figured out though, it is potentially a great solution. Only issue keeping me away is the need for an external sensor attached to my phone
For sure, the good point here is to assemble the BLE4.0 beacon tracker + AR + Sound Alert, into the case. That for sure would be very nice. Specially if the protective case could lock the access to the SIM Card (4G Lte) giving a deep layer of security with special screws in order to have more time search and find the lost iPhone, while some one should has to teardown this special security case.
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...