How to Watch Apple's 'It's Show Time' Event - MacRumors
Skip to Content

How to Watch Apple's 'It's Show Time' Event

by

Apple's "It's Show Time" event will kick off shortly at the Steve Jobs Theater in Cupertino, California. The event will see the unveiling of Apple's long-rumored streaming TV service as well as its updated and enhanced Apple News subscription platform. Other potential talking points from the company include additions to Apple Pay and a new gaming service.

apple event march 2019

Apple Events app on tvOS

To be sure that you don't miss any part of the event, we've put together this helpful guide to outline when it takes place and where you can watch it streaming online. Of course, you can expect MacRumors to provide full live coverage of today's event as well.

Event starting time: 10:00 am Pacific Time / 1:00 pm Eastern Time / 5:00 pm GMT

Watch on web (video): Head to Apple's Events page and stream the event directly from your laptop, desktop, smartphone, or tablet (streaming now supports Firefox and Chrome).

Watch on web (live blog): If you're busy at work or school, you'll be able to rely on MacRumors' live coverage for up-to-the-minute updates from the event by keeping our event live blog open in a nearby window.

Watch on Twitter: You can also follow our @MacRumorsLive Twitter account.

Watch on TV: For anyone at home or near an Apple TV, the Apple Events tvOS app is the best way to watch these events on a big screen. You can use the Siri Remote to voice search "Apple Events app" on the tvOS App Store.

Watch later without spoilers: If you want to avoid spoilers from the event, check out our spoiler-free article where you can find out when Apple's video replay goes live.

Otherwise, we will be posting regularly throughout the event, and you'll be able to find those updates on our front page and our regular @MacRumors Twitter account.

For more information on what to expect from Apple today, be sure to read our full event preview.

Top Rated Comments

arn Avatar
97 months ago
What’s the point of spoiler free? Isn’t the whole point of this is to get information
Historically... it exists because Apple wouldn't live video stream. So people didn't watch to watch on a live blog, and instead watch the real video.

Today? with Live streaming from Apple? It's less useful... unless you can't watch at work or something.

arn
Score: 1 Votes (Like | Disagree)

Popular Stories

Foldable iPhone 2023 Feature 1

Gurman: iPhone Ultra Wows Early Testers, Except for Its Camera

Sunday August 23, 2026 11:19 am PDT by
Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your...
iPhone 18 Pro Dark Cherry Feature

iPhone 18 Pro and iPhone Ultra: When Will Apple Event Be Announced?

Monday August 24, 2026 6:45 am PDT by
It is now late August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not...
apple magic keyboard with glyphs 2026 refresh

Apple Quietly Refreshes Magic Keyboards

Tuesday August 25, 2026 7:22 am PDT by
Apple today quietly introduced updated Magic Keyboard models with revised U.S. English key labeling. On the new keyboards, the tab, caps lock, shift, return, and delete keycaps are labeled with glyphs rather than edge text. On the full-size models with a numeric keypad, the change goes further, with the home, page up, page down, end, clear, and enter keys also swapping their text labels for...