Bloomberg

By MacRumors Staff

Bloomberg Articles

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Apple Generative AI Features and Smarter Siri Could Launch Next Year

Sunday October 22, 2023 5:53 am PDT by
Apple is developing a large array of features that use generative AI, including a new version Siri, that could launch next year, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman said that despite Apple CEO Tim Cook's claim that Apple has been working on generative AI technology for years, Apple's executives were "caught off guard" by the industry's sudden...
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Gurman: Apple to Announce New Macs This Month

Sunday October 22, 2023 5:21 am PDT by
Apple is planning a Mac-focused product launch, likely including the announcement of a refreshed 24-inch iMac, for the end of this month, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. In the latest edition of his "Power On" newsletter, Gurman said that Apple is "planning a Mac-centered product launch around the end of this month" that could see...
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Apple Planning System for Retail Stores to Update iPhone Software With No Need to Open Box

Monday October 16, 2023 5:32 am PDT by
Apple is planning to implement an innovative new system that allows retail store staff to wirelessly update iPhones inside their sealed boxes, according to Bloomberg's Mark Gurman. In the most recent "Power On" newsletter, Gurman outlined how Apple plans to tackle brand new iPhones being sold in retail stores with outdated software. For example, the iPhone 15 lineup shipped with iOS 17, but...
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Four New MacBooks on Schedule for Launch in 2024

Monday October 16, 2023 4:45 am PDT by
Four new MacBook models with M3-series chips are on schedule to launch next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that new 14- and 16-inch MacBook Pro models featuring the M3 Pro and M3 Max chips have now reached design validation testing (DVT), meaning that the devices are nearing mass production. He believes that progress on the new...
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Gurman: Low-Cost Vision Pro Model to Drop EyeSight and M-Series Chip

Monday October 16, 2023 3:56 am PDT by
Apple's upcoming low-cost variant of the Vision Pro headset will lose out on features including EyeSight and an M-series chip, according to Bloomberg's Mark Gurman. Both The Information and Bloomberg have previously claimed that Apple is working on a more affordable version of the Apple Vision Pro headset. The initial version set to launch early next year will be priced at $3,500, placing it ...
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Gurman: Vision Pro 2 Development Focusing on Size, Weight, and Prescription Lenses

Monday October 9, 2023 4:35 am PDT by
Early work on Apple's second-generation Vision Pro headset focuses on reducing the device's size and weight, as well as an improved experience for users who need prescription lenses, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Apple's Vision Products Group has moved onto next-generation headset models and is considering...
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Apple Extends Deal With Qualcomm as Custom 5G Modem Delayed

Monday September 11, 2023 4:52 am PDT by
Apple has extended its agreement to obtain modems from Qualcomm for three more years, in what appears to be a sign that work on the company's own custom 5G modem is taking longer than previously expected, Bloomberg reports. Apple is Qualcomm's biggest client, accounting for almost a quarter of the supplier's revenue. In a statement, Qualcomm said that the deal with Apple covers "smartphone...
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USB-C Reportedly Coming to AirPods and AirPods Max as Soon as 2024

Friday September 8, 2023 4:51 am PDT by
Apple plans to bring a USB-C port to the standard AirPods and the AirPods Max as soon as 2024, according to Bloomberg's Mark Gurman. In a new article outlining his specific expectations for Apple's "Wonderlust" event, featuring new details about the Apple Watch Series 9, second-generation Apple Watch Ultra, iPhone 15, ‌iPhone 15‌ Plus, iPhone 15 Pro, and ‌iPhone 15 Pro‌ Max, Gurman mentioned ...
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Gurman: Apple Watch Series 9 and Ultra 2 to Feature New Heart Rate Monitor, More Accurate Sensors, U2 Chip, and More

Friday September 8, 2023 4:31 am PDT by
The Apple Watch Series 9 and second-generation Apple Watch Ultra will offer several previously undisclosed features, Bloomberg's Mark Gurman claims. In a detailed report outlining his full expectations for Apple's "Wonderlust" event, Gurman said that the ‌Apple Watch Series 9‌ and second-generation Apple Watch Ultra will offer various sensor and component upgrades, with a general "focus on...
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Last-Minute iPhone 15 Report Reveals New Battery Life, Design, and Camera Details

Friday September 8, 2023 4:21 am PDT by
Bloomberg's Mark Gurman today shared his expectations for Apple's "Wonderlust" event, revealing several significant new features for the iPhone 15 and iPhone 15 Pro models. Gurman claims that the new titanium chassis of the ‌iPhone 15 Pro‌ models will be more durable, reduce weight by around 10 percent, and have a brushed effect, unlike the polished finish of the current devices that have...
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Apple Apparently 'Got Close' to Launching a 14-Inch iPad This Year

Sunday September 3, 2023 6:36 am PDT by
Apple "got close" to releasing an all-new 14-inch iPad model this year, Bloomberg's Mark Gurman reports. In his most recent "Power On" newsletter, Gurman said that Apple has been exploring the concept of an even larger ‌iPad‌ since 2021 and almost released a 14-inch model, in what would have been the biggest ‌iPad‌ to date, this year. Now, there is apparently no such product in Apple's...
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Upcoming USB-C AirPods Pro Not Expected to Include Any Other Hardware Changes

Sunday September 3, 2023 6:23 am PDT by
Apple plans to update AirPods Pro with a USB-C charging case during its "Wonderlust" iPhone 15 event on Tuesday, September 12, but no other hardware changes to the earbuds are expected, according to Bloomberg reporter Mark Gurman. Writing in his latest Power On newsletter, Gurman says he believes Apple will eventually add USB-C ports to all AirPods in its lineup, but he suggests that ‌AirPods...
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Gurman: New Magic Keyboard for iPad to Feature Aluminum Top Case

Sunday September 3, 2023 6:10 am PDT by
Apple's next-generation iPad Pro will launch alongside a redesigned Magic Keyboard accessory that makes the device more laptop-like, according to Bloomberg's Mark Gurman. Last week, Gurman outlined how Apple was working on a redesigned Magic Keyboard for the ‌iPad Pro‌ that makes it "look even more like a laptop than the current setup" thanks to a larger trackpad. Now, in the latest edition...
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Apple Experimenting With 3D Printing to Create Devices

Wednesday August 30, 2023 10:28 am PDT by
Apple is using 3D printers to make the chassis for some of the upcoming Apple Watch Series 9 models, according to Bloomberg's Mark Gurman. The new manufacturing process that Apple is testing would use less material than the large slabs of metal that are needed for traditional CNC manufacturing, plus it would cut down on the time that it takes to make new devices. With a technique called...
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Gurman: Redesigned Magic Keyboard to Accompany New iPad Pro

Sunday August 27, 2023 12:09 pm PDT by
Apple's next-generation iPad Pro will launch alongside a redesigned Magic Keyboard accessory that makes the device more laptop-like, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the next-generation ‌iPad Pro‌ will be the first major update to the product since 2018, introducing "fundamental changes." The new models, apparently...
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New iPhone Starts Production Outside China Prior to Announcement for First Time

Wednesday August 16, 2023 4:32 am PDT by
Apple supplier Foxconn is starting production of the iPhone 15 in India, the first time that a new iPhone has been made outside China prior to its announcement, Bloomberg reports. The devices are to be manufactured at a Foxconn plant in Sriperumbudur, Tamil Nadu. The facility is preparing to deliver devices just weeks after they begin shipping from factories in China, narrowing the gap...
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Apple's M3 Pro, M3 Max, and M3 Ultra Chips Could Offer Even More CPU and GPU Cores

Monday August 14, 2023 3:18 am PDT by
Apple's upcoming M3 Pro, M3 Max, and M3 Ultra chips could feature more CPU and GPU cores, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman set out the key changes to the CPU and GPU core numbers of the M3 Pro, M3 Max, and M3 Ultra chips, including how many of the CPU cores are dedicated to performance or efficiency: M2 M3 Pro 10 or 12 CPU...
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Gurman: Apple Planning Major 'Apple Watch X' Redesign to Introduce New Band System and More

Sunday August 13, 2023 11:43 am PDT by
Apple is planning a complete revamp of the Apple Watch for the device's tenth anniversary, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman dubs the overhauled device "Apple Watch X," similar to 2017's iPhone X that celebrated ten years of the ‌iPhone‌. Since the original Apple Watch was unveiled in 2014 and launched in 2015, Gurman is unsure...
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Bloomberg: Apple Considering Price Hike for iPhone 15 Pro Models

Monday July 24, 2023 3:56 am PDT by
Apple is "considering" raising the price for both Pro models in its upcoming iPhone 15 series, according to Bloomberg. Citing unnamed people familiar with the matter, the report claims that despite a projected decline in the overall smartphone market, Apple plans to increase its overall revenue by raising the price of the iPhone 15 Pro and iPhone 15 Pro Max. This isn't the first time...
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Gurman: Refreshed High-End MacBook Pro and Mac Mini With M3 Chips to Launch Next Year

Sunday July 23, 2023 5:16 am PDT by
The Mac mini and high-end MacBook Pro will not be among the first wave of Macs to launch with the M3 chip later this year, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that he believes "it's a sure thing that an M3 version of the ‌Mac mini‌ is eventually coming," but it is not imminent or far into development. As such, he claims that...