Apple TV 4K vs. Google TV Streamer Buyer's Guide: All Differences Compared

Google this week announced the Google TV Streamer as a replacement for the Chromecast, setting its sights on directly rivalling the Apple TV 4K, so how do the two devices compare?

google tv
Fundamentally, the Google TV Streamer is designed with a focus on deep integration with Google's ecosystem including services like Google Photos, YouTube, and Google Assistant. It is also positioned as a smart home hub, supporting Matter and Thread protocols to control a wide range of smart home devices.

In contrast, the ‌Apple TV‌ 4K is deeply embedded within Apple's ecosystem, providing access to services such as Apple Arcade and Apple Music, with support for features like HomeKit and AirPlay. Its compact, black puck design allows it to blend effortlessly into most home entertainment setups, while offering powerful performance with the A15 Bionic chip.

While both devices support 4K resolution and advanced HDR formats, they differ in their storage options, connectivity features, and additional functionalities. The Google TV Streamer emphasizes an AI-powered user experience with personalized content recommendations and generative AI screensavers, whereas the ‌Apple TV‌ 4K offers ecosystem advantages like ‌Apple Arcade‌ and Fitness+ for a more integrated Apple experience. All of the key differences between the two devices are listed below:

Google TV Streamer ‌Apple TV‌ 4K
Designed to sit in front of the TV, with a noticeable design intended to blend with home decor Compact, black puck design that can be easily hidden or integrated into a home entertainment system
6.4" x 3.0" x 1.0" 3.66" x 3.66" x 1.2"
Weighs 5.7 ounces Weighs 7.3 ounces (Wi-Fi)
Weighs 7.5 ounces (Wi-Fi + Ethernet)
Google TV (Android TV) tvOS
Google Assistant Siri
Google Home, Thread, and Matter ‌HomeKit‌, Thread (Wi-Fi + Ethernet), and Matter
SDR video, Dolby Vision, HDR10+, HDR10, HLG SDR video, Dolby Vision, HDR10+, HDR10, HLG, HEVC, H.264, MPEG-4, HDMI Quick Media Switching
Dolby Digital, Dolby Digital Plus, Dolby Atmos HE-AAC, AAC, Protected AAC, MP3, Apple Lossless, FLAC, AIFF, WAV, AC-3 Dolby Digital 5.1, E-AC-3 Dolby Digital Plus 7.1, Dolby Atmos
Aggregates content from various streaming services and presents personalized recommendations ‌Apple TV‌ app aggregates content from various services and provides a unified watchlist
AI-powered content suggestions and generative AI screensavers
Deep integration with Google services like Google ‌Photos‌, YouTube, and Google Assistant. Supports casting from Android devices Deep integration with Apple ecosystem, including ‌Apple TV‌+, ‌Apple Arcade‌, ‌Apple Music‌, and ‌AirPlay‌ for casting from iOS devices
Improved processor, 22% faster than previous Chromecast A15 Bionic chip
HDMI 2.1, Bluetooth 5.1, Gigabit Ethernet, Thread, USB-C HDMI 2.1, Bluetooth 5.0, Infrared, Gigabit Ethernet (Wi-Fi + Ethernet), Thread (Wi-Fi + Ethernet)
32GB storage 64GB storage (Wi-Fi)
128GB storage (Wi-Fi + Ethernet)
Support for external storage and flash drives
Voice Remote with customizable button, textured back, and remote finder ‌Siri‌ Remote with touch surface, volume control on face, and remote finder
Available in Hazel (Google Store exclusive) and Porcelain Available in Black only
$99.99 $129 (Wi-Fi)
$149 (Wi-Fi + Ethernet)
Releases September 24, 2024 Released November 4, 2022

Choosing between the Google TV Streamer and the ‌Apple TV‌ 4K ultimately depends on your specific needs and the ecosystem you are already invested in. For those deeply integrated into the Google ecosystem, the Google TV Streamer is clearly the best choice. It is designed to work seamlessly with Google services like Google ‌Photos‌, YouTube, and Google Assistant, making it ideal for users who rely on these platforms. It also supports playback from external storage devices. The device's support for Matter and Thread protocols also makes it a strong contender for those with a smart home setup. Additionally, its AI-powered content recommendations and generative AI screensavers provide a personalized and modern user experience.

On the other hand, the ‌Apple TV‌ 4K is perfect for users who are heavily entrenched in the Apple ecosystem. With seamless access to ‌Apple TV‌+, ‌Apple Arcade‌, ‌Apple Music‌, FaceTime, and ‌AirPlay‌, this device is tailored for those who use Apple devices and services. The A15 Bionic chip ensures excellent performance, making it suitable for users who require a particularly robust device for streaming and light gaming. The ‌Apple TV‌ 4K's compact design allows it to fit discreetly into any home entertainment setup, and its integration with ‌HomeKit‌, Matter, and Thread makes it a strong choice for those looking to manage their smart home devices through Apple's ecosystem.

Each device has unique strengths that cater to slightly different user needs based on ecosystem. Ultimately, if your primary concern is deep integration with Google services and a focus on smart home connectivity, the Google TV Streamer is the way to go. Conversely, if you are looking for a device that offers powerful performance and extensive access to Apple services, the ‌Apple TV‌ 4K will be your best bet.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

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Top Rated Comments

bp1000 Avatar
11 months ago
All well and good comparing features, but when the two biggest VOD networks (Netflix and Amazon Prime) keep lowering the bitrate / changing the compression, it doesn't matter how well these devices can process video feeds.

The compression has become criminal on some series considering the price rises.
Score: 34 Votes (Like | Disagree)
abatabia Avatar
11 months ago
As much as I like the Google tv interface, the Apple TV is still the king. Worth the extra $$
Score: 20 Votes (Like | Disagree)
MarkMS Avatar
11 months ago
Simple to choose:

Don’t wants ads shoved down your throat?
Get Apple TV

You just adore ads and want it all crammed down your throat?
Get Google Streamer


Cheers from a disgruntled nvidia shield owner
Score: 18 Votes (Like | Disagree)
gleepskip Avatar
11 months ago
The biggest contrast is one device is Google, the other Apple. I’ll take the 2022 Apple device.
Score: 13 Votes (Like | Disagree)
tipoo Avatar
11 months ago
For 100 dollars it's getting to where I wish they put even the first gen Tensor in there or something, would be so vastly better than these Mediatek joints with single core gb5 scores under 200. It's the MediaTek MT8696, same as the one used in the 2021 Amazon Firestick 4K Max. Forget the Apple TV, the 9 year old chip in the first Shield TV is still blazingly faster than all of these sticks and this.

Hopefully the odd form factor at least makes the thermals much better, because throttling is also an issue with many of the HDMI hang off dongles. Had a Fire Stick in the family that was getting very slow through factory resets and removing anything unnecessary, but a thermal pad mod I did on it brought it back to nearly day one performance.

This is an Apple TV competitor like the Moto G is an iPhone 15 Pro competitor. You can go far below it, it's not a bad phone for most users, even a good phone actually, but it's still not really close. And if that Moto G cost just proportionately 30% less than the iPhone 15 pro, nahhh. 30 dollars will provide years and years more fast performant operation and less e-waste, for 100USD there's just no excuse for this potato tier chip.
Score: 12 Votes (Like | Disagree)
iLuddite Avatar
11 months ago
What kind of name is streamer
Score: 9 Votes (Like | Disagree)