Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
Apple's 'Get a Mac' Commercials Discontinued?
In an interview with The A.V. Club (via MacDailyNews), actor Justin Long reveals that Apple may have discontinued its series of "Get a Mac" ads featuring Long and John Hodgman in their respective roles as "Mac" and "PC". AVC: what's the status on those Apple commercials?
JL: You know, I think they might be done. In fact, I heard from John, I think they're going to move on. I can't say...
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Apple Reportedly Planning to Launch Smaller iPad in Early 2011
In a brief note, DigiTimes reports that Apple appears to planning to launch a smaller version of the iPad as soon as the first quarter of next year, bringing a sub-$400 price tag to a device carrying a display of 5-7 inches. Apple is reportedly scheduling a smaller 5- to 7-inch version of the iPad that is expected to launch as soon as the first quarter of 2011, according to Digitimes Research...
Apple Faces Another Patent Lawsuit as it Beefs Up Litigation Team
Patent holding company Wi-LAN today announced that it has filed suit against Apple and more than two dozen other companies, claiming infringement of one of its patents related to Bluetooth technology. In its filing, WiLAN claims that these companies have infringed and continue to infringe WiLAN's U.S. Patent No. 5,515,369 by making and/or selling various products enabled with Bluetooth technology...
New MacBook Pros (and Possibly MacBook Airs) Coming on April 13th?
Australian Macworld reports that it has received information claiming that Apple is set to release updated MacBook Pros and possibly MacBook Airs next Tuesday. The unidentified source of the claim is said to be "familiar with Apple product cycles and inventory levels". The source said that an update to every MacBook Pro model was expected on Tuesday, 13 April, but was unsure about the MacBook...
Yet Another New iPhone Ad: 'Shopper'
Apple is continuing its rapid-fire release of new iPhone commercials, this time posting one entitled 'Shopper' to its iPhone ad gallery. The new ad again uses a narrative style to feature iPhone applications, demonstrating how an iPhone user could research espresso machines, ask for opinions from family and friends, and check prices.
The commercial first features Safari, showing the mobile...
iPad Sales Estimated to Have Already Surpassed 500,000
Advertising firm Chitika earlier this week rolled out a running tally calculating the number of iPads accessing the Internet via the device's Safari browser based on unique hits to its network of advertisements. According to current tallies, over 500,000 iPads have now been sold.
In a blog post, Chitika researcher Dan Ruby notes that the company's numbers have been registering significantly ...
Apple's 'AdLib' Framework Brings Native-Like Functionality to iPad Web Pages
Demonstration of iPad User Guide utilizing 'AdLib' framework
Done21 reports on the curious discovery of a new Web-based framework used in the iPad that allows web pages to behave in ways much more akin to native applications than previously observed. The framework, dubbed 'AdLib' by the report's author after the name of the file containing the code, was first noticed in action when navigating ...
Tentative Upcoming WWDC Dates Leaked?
A convention calendar (PDF) hosted on a Japan-focused site for the San Francisco Convention and Visitors Bureau reveals scheduled dates for Apple's Worldwide Developers Conference (WWDC) for 2010 through 2015. While the list carries a "last update" stamp of May 2009 and lists incorrect dates for Macworld 2011, listings for many other future conventions do appear to be accurate and thus the...
iSuppli Revises Entry-Level iPad Component Cost Estimate Up to $260
Just two weeks after Apple introduced the iPad at a special media event, research firm iSuppli estimated the component costs for the entry-level 16 GB Wi-Fi iPad at about $219, compared to its retail price of $499. iSuppli's estimates offered some indication of a healthy profit margin for Apple on the device, although numerous other expenses such as research and development, marketing, and...
Apple's 'iAd' Mobile Advertising Platform Set for Introduction Tomorrow as Google Sweats AdMob Purchase Approval?
MediaMemo reports on an interesting confluence of events involving the mobile advertising industry, noting how Apple's media event tomorrow could help Google in its bid to gain regulatory approval for its acquisition of AdMob.
Late last month, a report surfaced claiming that Apple was set to introduce a mobile advertising system dubbed "iAd" on April 7th, which is today. With Monday's...
U.S. Air Travelers May Not Have to Remove iPads From Bags for Security Screening
In a bit of good news for iPad-toting air travelers in the United States, the Transportation Security Administration (TSA) yesterday clarified that travelers should not normally have to remove their iPads from carry-on baggage or cases when passing through security screening checkpoints at airports.
Addressing the topic of netbooks, e-readers, and tablets such as the iPad, "Blogger Bob"...
Verizon CEO Reveals That He Has Asked Apple for iPhone Rights
In a brief article, the Associated Press reports that Verizon CEO Ivan Seidenberg yesterday revealed that his company has explicitly told Apple that it would like to carry the iPhone on its network. Verizon CEO Ivan Seidenberg says the company has told Apple that it wants to carry the iPhone. But he declined to say when -- or even if -- the popular smart phone will be available for Verizon...
Another New iPhone Ad: 'Concert'
Close on the heels of last week's release of its new 'Commute' iPhone commercial, Apple yesterday released yet another ad entitled 'Concert' and posted the commercial to its iPhone ad gallery.
Like other recent commercials, 'Concert' demonstrates the iPhone's features in the form of a narrative. In this ad, the narrator uses Shazam to identify a song she had heard, downloads the song from...
iFixit and Chipworks Provide Inside Look at iPad's A4 Processor
X-ray image of iPad's Apple A4 chip
The teardown experts at iFixit have been busy with the iPad over the past few days, beginning with an analysis of internal photos of the device posted to the FCC's website last Friday and continuing with a teardown of the actual device on Saturday.
Late yesterday, iFixit announced that it had partnered with chip reverse engineering firm Chipworks to open...
iTunes to See Increased Facebook Integration?
TechCrunch reports that it has received information claiming that Apple is set to roll out support for Facebook Connect in iTunes, making it easier for users to share items and information with their friends and extending the social aspects of the iTunes Store to broaden its reach. It certainly adds up. Over the last few weeks, iTunes has been building out its Facebook Page at Facebook.com/iTunes, ...
Early iPad User Complaints: Weak Wi-Fi, Charging Issues
With the iPad's U.S. release to the masses on Saturday, several complaints have arisen from users experiencing difficulties with their new devices. Two of the highest-profile complaints in the early days have been weak Wi-Fi signals and confusion over USB charging of the device.
Apple's discussion forums have received a significant amount of activity regarding the Wi-Fi issue, which...
iPhone OS 4.0.1 and 4.1 Appear in Mobile Analytics Data
Earlier today, one of the developers behind iPhone game The Impossible Test let us know that he had observed evidence of three unreleased iPhone OS versions (4.0, 4.0.1, and 4.1) in his application's Pinch Media analytics. The news has drawn a bit of attention today, especially in light of today's announcement from Apple regarding an iPhone OS 4.0 preview event later this week, and Engadget...
Apple's iPad: Will It Blend?
As has become tradition, Apple's new iPad tablet has been given the "Will It Blend?" treatment. Of course, the first question is whether it will even fit in a blender.
...
iPhone OS 4.0 Preview Event Scheduled for This Thursday
Gizmodo reports that Apple has sent out media invitations for a preview event scheduled for this Thursday, April 8th, to show off iPhone OS 4.0. The event is scheduled to begin at 10:00 AM Pacific Time in the Town Hall on Apple's Cupertino, California campus.
Reports of iPhone OS 4.0 features began to surface in January ahead of the iPad media event, but the software was not included in...
New MacBook, MacBook Pro, and MacBook Air Models Scheduled for Launch This Month?
A MacRumors forum poster points to a report (Google translation) from Taiwanese newspaper Apple Daily that appears to claim that new MacBook, MacBook Pro, and MacBook Air models are due for launch sometime this month.
While the Google translation leaves much to be desired in the way of clarity, the report seems to indicate that new models were planned for introduction in March but shortages...
