Apple's 'Get a Mac' Commercials Discontinued?
In an interview with The A.V. Club (via MacDailyNews), actor Justin Long reveals that Apple may have discontinued its series of "Get a Mac" ads featuring Long and John Hodgman in their respective roles as "Mac" and "PC".
AVC: what's the status on those Apple commercials?
JL: You know, I think they might be done. In fact, I heard from John, I think they're going to move on. I can't say definitively, which is sad, because not only am I going to miss doing them, but also working with John. I've become very close with him, and he's one of my dearest, greatest friends. It was so much fun to go do that job, because there's not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there's no one I'd rather do it with than John.
The news may not be a tremendous surprise, as Apple has not released any new commercials featuring Long and Hodgman since a series of three ads targeting the launch of Windows 7 debuted last October. Long's comments suggest, however, that that series may have come to an end rather than simply being on hiatus. Apple's "Get a Mac" campaign launched in 2006 and has received a number of awards, including AdweekMedia's Campaign of the Decade.